 This is The Cube, live from the Moscone Center in San Francisco. This is SiliconANGLE's continuous coverage of VMworld 2010, now Inside The Cube. I'm excited. I'm John Furrier with SiliconANGLE.com. I'm really excited to have John Troyer here, who is the senior community social media manager, also executive producer who put the whole blogger lounge, social media lounge together. John, thanks so much for doing this, and we'll get into a conversation, but I just want to say it's been a pleasure working with you. You know, VMware at this show set new agenda, and I think this blogger lounge. We have some areas to improve, I think, but from my standpoint, really people were excited by it in setting the agenda, so congratulations. Thanks. It was really a pleasure working with you guys as well. I think you've done a great job all this week. This is really innovative what we've done here. We always bring community to it. We always bring multi-media and social media distribution to it, but what an often conference, the old school, the old style would be let's spend a couple million bucks, let's bring in some TV crews and do it that way. We've done it kind of, I mean, a much more agile. We were hacked. We were hackers. No, it's awesome, man. It's great. We're very pleased with the amount of content we produced, the show coverage. We're right here in the middle of the blogger's lounge, so we've got some interaction there. We're going to have some bloggers on later and v-experts on later today, so I think it's really been a successful project. Today is dedicated to get the community out there, but I had an observation. I didn't think it was going to be this big, the broadcast side of it with all the executives. People were energized. I had a personal element to it. It wasn't the big heavy lights. It wasn't the CNN trucks, but we got the content out with good sound and HD. We're going to fix the little audio thing, but from a content standpoint, it's going to look good and sound good. It's not the standard big equipment. I don't care. Do people care? I don't think so. Everybody's watching us now. It doesn't care. Only producing a pump of HD onto the Internet. But the thing is, VMworld is really exciting. This is my fifth VMworld, so I have not been to all of them. This, I think, is the biggest, but certainly the biggest. I think it's the most exciting. There's a palpable buzz going on, both in the industry and here on the show floor. Vendor after vendor, attendee after attendee. Even the show staff has this kind of silly grin on their face, because there's so much going on. It all went so well. Everyone's so excited. The connections that are being made. I'm a social media guy. This is an extension of that into the real world. Social media, we're connecting online, but that activates when people actually get together in person. I've seen it happen over and over again. What we've tried to do here on theCUBE is then convey a little bit of that excitement back out out onto the Internet for folks who couldn't come. Anyway, it's been great time here, everybody else has enjoyed our coverage, both Twitter, Facebook, video, et cetera. It's been great. We've got sound bites, we've got content, a mountain of content. That's phenomenal. It's all going out to the social grass and activity streams. But you've been on the floor. It's exciting. What are your reports? What's your report? You've seen a lot of tweets. The connections are being made. The party was great. Great feedback from last night. The vendors had their party. Give us inside the ropes of the social media activity that went on, because we didn't see much of it behind the desk here. I work with the guys that work in the data center. They're the hands-on practitioners that are out there. They've often been working with VMware for years. It's interesting. Some years you come to VMware and I get the feedback, well, I knew everything, so I talked to people, but I didn't really go to the sessions and it was okay. It was good to reconnect. This year I'm hearing, my God, there's so much new going on. I talked to some extra vendors that I'm interested in. VCloud Director is really interesting. VShield is really interesting. The news from VMware was fascinating. The labs were great. What I'm hearing is what I've seen from the guys I'm working with and talk to is a real sense of excitement. I have to bring this back to my company. I have to bring this back to my data center. I used to think of myself as a virtualization expert. We've got to broaden that conversation out to our whole, the data center, the operations of our IT department, how our CIO runs things is going to also be brought along in this kind of technological shift. Social media has got a lot of social science to it. It's all about connections and handshakes and all the ongoing stuff online. It's very social. Do you think the momentum, I agree with you, but I saw the same thing. Usually it's lobby con. Hey, sessions. I blew that off. I'm going to go to the party. But I saw the same thing you did. Do you think that that's contagious, that momentum, that excitement? Do you think that was an element of it? Absolutely. It was interesting. In VMworld's past, I was the one doing a lot of the blogging. I was the one doing a lot of the tweeting. You talk to people all day. You upload videos all night. It's a very active, it's a lot of work. We have a blogger lounge here today in the lobby. It was very visible. It was very nice. But I think if you really had to map out the blogger social media activity lounge this year, you'd have to draw a circle all around Moscone. Everybody's blogging. Everybody's tweeting. The tweet stream on the keynote was insane. I had tables for about 50 bloggers and tweeters, but the entire audience of 17,000 was tweeting. We trended in San Francisco number two on Twitter that day and VMware and we were number five a little later on the day. It was insane. It's exciting. So everyone here is really engaged. There's a serious flow going on. It really changes. We were talking a couple of weeks ago. It's like the old days CES or not CES, Comdex. You'd get ready for the show. You'd go to the show. You'd come home for the show. This year, this buildup, this social media connectivity that happens before, during and after, it turns the event into something completely different, I think. It's an event within the event. I mean, the social media flow is phenomenal. I mean, I saw guys doing podcasts in the lobby, video streaming, the event. It was just phenomenal. It's exciting. It's a whole new world out there. We got a couple of podcasts coming up here next. Yeah, we got some podcasts. Any final comments about what your takeaway is from a social media standpoint? Any goals for next year? Any things on your mind? Well, you know, I mean, VMworld is a tribal event. It's the gathering of a side of innovators who are really taking things to the next level. So I think as we, we'll see what happens in the social media world in a year. A lot can change. All of our cameras will be smaller. You know, we'll probably be doing more remotes. It'll be interesting. Of course, we'll get bought by Yahoo. Yeah, I mean, we have a lot of force for activity. So I think, you know, we'll try to do more community stuff. We'll probably have multiple video streams. I mean, our capabilities increase, but it'll all be about people, right? In the end, social media is people, right? It's all about connecting people, and we'll continue to do that. I mean, I'm excited about the fact that, you know, the industry's evolving and growing up together and this business that's being done. I mean, it's an uptick in the economy. You know, VMware is actually a big part of that enablement. And so, you know, when people are doing business, it's just a different vibe and the social excitement that comes from, you know, I thought the people are doing breakfast meetings, countless meetings where it's like, yeah, deals are going on, like, partnerships are being made. I mean, that's the 1 to 15 that Todd was talking about. Yeah, there's definitely something in the air, the industry, the technology, and then something's going right at VMware, too. So I feel it internally. Congratulations, John Troy, executive producer of the Blogger Allowance Social Media, The Cube. Thanks for supporting us and being a part of it and helping us collaborate on the content. Thanks so much. Thanks for working with us. Have a great time. Okay.