 If you're going to spend the money on a nice bottle of cologne like this, the one thing you want to know is that it is going to last. Now, some fragrances do last longer than others, but there are some simple things that you can do to help you get the most out of every single bottle. And in this video, I'm going to share five hacks to help you make your cologne last longer. I'm Brian Sakawa, and you are watching He Spoke Style, where we are dedicated to giving you all the tips, knowledge, and inspiration you need to dress well, have more confidence, and unlock your potential. So talking about when to apply your cologne is a great place to start. Now, you might think that you'd want to wait until the very last moment before walking out of the house to spray it on, less time for it to disappear before seeing the people that you are going to see, which is a totally logical assumption and is also totally wrong. The best time to apply your cologne is after you shower. Your pores are open, the fragrance will seep in a little bit and give you a longer lasting aroma. Now, that will definitely work, and it will work even better if you do this one simple thing that is actually something you should be doing already to take care of your skin, and that is to moisturize. So think of it this way, if you've ever had a houseplant that you've forgotten to water, when you go to water it, the water just kind of seeps right through. If your skin is dry like that, a similar thing happens. The cologne is not going to absorb as efficiently, and it will evaporate off you faster. If your skin is properly moisturized, however, it's going to help lock in that fragrance and make it last longer. Next, I'm going to tell you to do something that is the complete opposite of everything you've ever heard about where to apply cologne. Now, if you search for this topic, you're going to hear the same thing over and over and over again, and that is to apply cologne on your pulse points. Your wrist, behind your ear, bottom of your neck, inside of your elbow. The reasoning is that these areas are warmer than the rest of your body, which helps the fragrance develop and project more strongly. That's correct, but the heat can also contribute to it wearing off faster. So apply to a pulse point, but then spray it somewhere else on your body that doesn't get as hot, like your forearm, your shoulder, or back of your neck. Now, our next hack to make your cologne last longer is something you might have heard about before, but we're going to talk about it in a little bit of a different way. I'm talking about layering your fragrances. Typically, that means combining two or three different fragrances, but layering here means literally to layer one fragrance in the same way you would approach layering your clothing. So start with your regular spray after your shower, making sure your skin's moisturized. Then as you're getting dressed, maybe a mist on your undershirt and then maybe on the inside of your jacket as well. This kind of application in multiple places will definitely help prolong your fragrance's life. In addition to that layering technique, there's another place to spray your cologne not on your body that will help it last longer, and that is on your comb. So after your shower, after you moisturize, after you spray on that pulse point, before you comb your hair, little mist on the comb, not a close spray, comb your hair, and you've got that little extra kick right there. Now, what makes some fragrances stronger and longer lasting than others? Well, one thing is the concentration. Now, in general, you've got two different concentrations, eau de toilette and eau de parfum. Eau de parfum being much more concentrated and therefore typically much longer lasting. However, a lot of the most famous, most iconic, and classic men's fragrances are in an eau de toilette concentration. So a stronger concentration doesn't necessarily mean that it's a better fragrance. If you want to see some of the best classic men's fragrances, keep watching with that video right over there, 10 picks that always smell great.