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Published on May 26, 2016
Award-winning hotels and arctic adventures. Wilderness or vast archipelago. Summer and winter. Medieval world heritage or sauna on the river. Driving a car or sailing a boat on the ocean. Wander in wild-woods or over untouched islands. Bleak roe and ptarmigan, reindeer or char. Spa and ice concerts. Survival courses, rock climbing and spending the bright night in a portaledge. Take the local bus from the airport to the city central. Cycle on frozen seas, enjoy an award-winning cocktail a moment later. Camp on a tiny island in the middle of a river. Midwinter, snow and northern light. Summer, open ocean and midnight sun. Close, natural and erratic. Don’t exclude. Don’t think so much. Experience The Luleå Way. www.lulea.nu/theluleaway