 Yn ymgyrch chi wedi'u gwneud y cyfnod o'r ffordd, mae'n gweithio'r cyfrifysgwyr ac mae'r ffordd wedi'u gwneud yn cyfrifysgwyr arall, a'r cyfrifysgwyr yn gweld i wneud. On Ie ddim yn gyntaf i'r ffordd, mae'n gweithio'n cyfrifysgwyr yn ei wneud. Arna gennych'n gael bydd yna, ac rwy'n credu'n cyfrifysgwyr yn ymgyrch yma, mae'r rhai rhai cyfrifysgwyr yn y ffordd a'r cyfrifysgwyr yn y rhai cyfrifysgwyr yn y ffordd. Mae'n holl gwaith i ddweud. Mae'n holl gwaith y tro, mae'n gweld ddechrau'r gwaith yn tgeidwyd, ac mae'r gorau yma ar gyfer cyfnodol i'r ddweud o'n ddweudio o'r ddweud, am y dychydig iawn i'r ddweudio. Mae'r cyfnodol yma i'r ddweudio am y ddweudio sy'n mynd i gyfryd, a'r hyn o'r ddweudio, mae'r cyfnoddol o'r ddweudio i'r ddweudio ar y blog, o'r flog wedi y Huffington Post. Mae'r rhan o'r cyfnod ychydig yn cael ei wneud yn ymdweithio, ond mae'r hyfforddiad wedi'u cyfnod o'r newydd gwahodd, oherwydd mae'r gwahodd o'r newydd i gael o'r cyfnodau o'r cyfnodau, ac oherwydd mae'n gallu cefnod o'r cyfnod o'r gael o'r gael o'r cyfnodau, a'r cyfnod o'r cyfnod o'r cyfnod o'r cyfnodau. Yn ymdweithio gyda'r cymwythio, yna'n dfynu wych am e Ça abolwad, ac mae'r sefyddu ei syys yw'r bethau arwegsol mae ymdd shouldnio, tof mor frydyn m� removed di算 i haneswytechnol ziem syfaint gafodd sydd syniadиеil i weldingner o f Greece. Diolch yn ysgrifennu Defnoedd. Fe Tyurs Mаг De Glawr, ma wedi g наверro cyforbydd, mae hyn yn rhan gweithio gyfnod hyn nad oeddau gwleidig maen nhw. Felly, dwi'n meddwl am eich bod ni'n marwad, y ffordd rhan o'r cyflosodau hyffordd yn gyflosodau barod yno yn ysgolion, mae'r ffordd ffordd rhan o'r wath arwyd yn cael llianol ac wrtho chi'n rhan o'r holl, mae'r rhan o'r holl i arferwad o eich holl o'r cyflosodau a wyf. Yr hyn, mae'r holl wedi'r holl o'r holl y yrhwyno'r cyflosodau. Mae'n hyn i gafodd'u fy holl o hyd i rhan o'r holl i gosesodau waith y gweithsaint newi yw platform a newi yw technaf o gweithio cyhoedd yng ngyfnod o'i ymweld i gweithio ymweld ac ymweld i gweithio'r cyflwyno. Yn y gallu'n mynd i'w fyddi ddifennid o'r cyflwyno ymweld yw'r cyflwyno, yw'r cyflwyno yw'r cyflwyno yw'r cyflwyno yw gwaith o George Bernard Shaw. Mae hwn yn gwneud fawr, gan ymddir i'ch gweld Bernard Shaw i'n edrychwch ar gyfer y cyflwyno cyflwyno cyflwyno. The Unreasonable One persists on trying to adapt the world to himself, therefore all progress depends on the unreasonable man. Well, I'd argue that today particularly the publishing and media that has changed utterly the reasonable man is the person who's going to make the progress and they are going to have to adapt themselves to the realities of the world. I suppose a very good example is to look at from a global point of view the New York Times. New York Times is one of those newspapers along with people like The Financial Times, etc. Mae'n mynd i gyn processedo'r byddai chi i gwneud i gweithio'r newid yn ddiolch! Yn mynd i'n gwneud i ddarllenu Gweithreib Cymraeg, mae nhw'n adroag y Gweithreib Cymraeg yn y cyfrifocol yn angen bydd y Gweithreib Cymraeg. Rwy'n meddwl chi'n gan arall, rwy'n meddwl chi'n meddwl ar y cyfrifocol ac oedd amser. Rwy'n meddwl chi'n gofyn ei prosiect moddol ar gweithreib na ddawng gwneud y newid yng nghymru cyflwyno ar gyfer allan. Felly, just last week, the New York Times subscribers were told they were going to get full access via Flipboard. Now I don't know how many people know Flipboard here but it's quite a well known platform. I think they had 8 million downloads to Android's, iPhones, tablets etc. By January last year I assume that's a lot higher now. I know a lot of people who use it. So subscribers can now read the entire paper on this rather glamorous platform called FlipboardNotews as well as related videos, blogs etc. It will look something like that, that is not particularly a news story but they have only just literally got it online. The model here is for the platform ie flipboard and for the newspaper to share the revenue. Now, nobody knows and a lot of people are speculating who is going to be the winner here. There is going to be the third party platform that is flipboard or is it going to be the New York Times. The jury is very much out on that, but I used the New York Times as a sample of an international newspaper that really are constantly adapting and changing their models and looking to the future. As well as management, journalists also are going to have to really re-look at what they do, they're going to have to be adaptable, they're going to have to be flexible, they're going to have to learn new ways of publishing etc. A lot of the Chinese walls are going to come down. It's going to require adaptable and flexible journalism. Journalists that are comfortable with all forms of digital content because that is now how, as well as print, it's going to be digital content, that's how content is going to be delivered. Given the constant rate of change, you have to ask in media organisations where does your product development or your web development team sit, where does it literally sit in the organisation? If you look at LPAEs in Madrid, they put their product development or web development team sitting smack in the middle of the newsroom, where they could interact every day with everybody else in the newsroom editors, journalists etc. Our heads of online development sits in on our editorial meetings and we use it regularly with our editors and journalists. That's just the reality of today's publishing world. It's this kind of a note of thinking by management that's going to ensure the survival of the incumbent publishers as well, much like Noel was discussing there. They're also going to have to adapt to what they do. Things like video. Video is going to be absolutely huge. Journalism isn't just uniquely about writing anymore, even if you're not a broadcaster, even if you're not in radio, TV etc. You look at things like video and you look at a very attractive C-suite audience for example. Forbes recently did research, which I think really shows that video is not going away. If you take that attractive C-suite audience according to that research, 75% of C-suite executives are now watching business-related video on business news sites at least weekly. That's pretty significant and it's a pretty attractive audience to a lot of publishers. Mobile obviously is going to also become huge. I think we're all fairly aware that it's a pretty huge shift and it's going to bring absolutely tons of challenges. We're all accessing our news on the go now. We're not just looking at our desktop, we're accessing it on our tablets, on our phones etc. This is Rob Grimshaw. He's the managing director of FT.com, which is Financial Times online. He recently said that Financial Times expects 50% of its digital audience will be accessing its content via mobile devices within the next three years. You can extrapolate out for the next five, ten years what that implies. These are his words. In fact we've got to get used to the idea that the future of news publishing is on mobile. People are welcome to agree or disagree on that. I want to talk briefly about advertising because regardless of the move towards paywalls for the likes of the FT New York Times, the Sunday Times etc. Advertising is going to continue to play a significant role in paying for that quality journalism that we all agree we want to retain. The bad news for traditional publishers is that their print share of the advertising dollar is obviously going down the whole time. The good news is that like themselves who are moving online, the online share is going up radically. I'm starting here with US figures. If you look at internet advertising in the US, in the first quarter of 2012 it grew by 15% to 8.4 billion. That's the highest Q1 revenue ever measured by the Interactive Advertising Bureau and PWC. Coming back to Europe, last year the online market grew 14.5% year on year and that's now valued at 20.9 billion. If you compare that to the overall European advertising market excluding online that grew at 0.8% so that just gives you an idea of the change. So in Europe now the IAB ad-ex survey records that one in five advertising years in Europe is now spent online and that is just going to grow. Video and mobile by the way so just incidentally put in those slides. Video and mobile is lifting the display growth in advertising as well. That's going to grow majorly in coming years and it's definitely something that people have to keep an eye on. This is Randall Rothenberg. He's the CEO of the Interactive Advertising Bureau. He says marketers and agencies are clearly wise investing dollars to reach digitally connected consumers and wisely he says. But I'm just wondering how wise. Here's just some research that was done last year. It's quite interesting to compare. If you look at the actual major ad spend by the marketers and the agencies versus the actual time consumers spend and where they spend it. This is the ad spend. There's nothing terribly surprising here. Huge amount of people like no will be delighted to see is still on TV followed by print followed by web radio and mobile is down to 1%. Now that was the end of last year. I reckon that's heading up towards about 1% now. But what you need to look at is where the consumer is spending their time. That's where they're spending their time. So now sorry figures differ but this is this is a mixture of research from but four different sources. So they're estimating I suppose TV is quite good news. Print is very shocking in these figures. Again people can argue the figures. Web you can see the time spent compared to the ad spend is huge. But I mean the really shocking thing I suppose in this slide is mobile. If you consider the 1% or 2% of ad spend is spent on mobile. That's 23% of the consumer time is being spent on mobile now. I think you'll all have experience of this. I think you'll all know people. You'll have friends and family who read their news, who play, who do absolutely everything online. So basically the present major challenges when it comes to content provision and to advertising reach. It's not easy to do ad platforms on mobile. If you think about that it's definitely not easy to do. It's difficult to do it without intruding upon the reader's enjoyment of the content. And it's just there isn't as much space. I mean that is a massive challenge for absolutely everybody who relies on advertising to pay for their quality journalism in coming years. I just want to talk very briefly because I know even wanted us to touch on this is the whole area of policy. This is Ben Hammersley. He was actually at the IIA. Am I right back in April of this year? Some of you may have been lucky enough to catch him. I'm personally quite a big fan. He's as well as been the editor-large at Wired Magazine in the UK. He's also David Cameron's ambassador to tech city, which is very much the UK's effort to bring a Silicon Valley type area to the UK. He's also on the European Commission's high level expert group on media freedom. Indeed Ben makes some very valid arguments in my view on the area of policy. I've argued here that media organisations that flourish are going to be the ones that constantly change their business models, constantly try and if necessarily fail and constantly innovate. Ben argues when it comes to policy that innovation comes from getting out of people's way and allowing them to continue forward. And the most common method of getting it to people's way as policy makers is to fundamentally not understand the implications of this sort of technology because the implications as he puts it are terrifying and I quote. In fact he says, there isn't an industry the internet has touched that hasn't been utterly destroyed by that contact and completely rebuilt. Everything from travel to music to journalism to politics, but that's going to happen and the quicker you relax into that and allow it to happen then the quicker the pain will be over. I believe he has a point. We've seen the results of trying to legislate without adequate understanding in recent times. Just take SOPA and the US you'll all have heard about SOPA where the industry and the man on the street or in this case the man or woman on the internet rebelled against this proposed legislation that was coming through. US legislatures I mean found recounting sitting at breakfast with their teenage kids who were sort of telling them, you know, what are you doing daddy? You're killing my internet. All that pressure worked and SOPA didn't go through. Even more recently of the controversial Acta, the Anti-Counterfeiting Trade Agreement which sparked a wave of protests in Europe after various governments signed it including Ireland without any great public consultation. Acta was designed to fight the trade of counterfeit goods, but also to encourage ISPs to take cooperative measures to fight copyright infringement. Indeed back in February the EU's principal rapporteur, Cader Arif resigned in process and slammed the whole process as a charade. It appears now to have been dealt a death blow by the EU's International Trade Committee which recently voted I think it was 19 votes to 12 against enacting this legislation. And I believe the European Parliament makes its decision this week and I think it's the first week in July and they will use that recommendation and making that decision so Acta's not looking too healthy. This is Alex Ross, if any of you have come across and he's senior adviser for innovation to Hillary Clinton, the US Secretary of State. His administration like all governments has been struggling with this whole area of digital policy, legislation, regulation, etc. But he was in London there last month at the Loweb conference and you'll find that a lot of administrators talk more frankly at tech conferences. I'm not quite sure about what that's about but they always do. He very much addressed himself to government and to policy makers, very few of whom were in the room I suspect, but I'll pass it on to you. Addressing himself to governments he said they had to proceed with extreme caution when it came to lashing back on the freedom of the internet. He argues that the control that governments had 5, 10, 15, 20 years ago is gone and it's not coming back. He says don't fight this loss of control, don't fight this empowerment of citizens, harness it for your country's well-being, make your government more open and participatory, make it easier for people to become entrepreneurs. I believe we need that entrepreneurial spirit from our incumbent media companies, from our new media companies and even from the very journalists we're discussing here today. It's vital that well-meaning policy makers listen to the experts, listen to the stakeholders before they take any extreme action. On that note I don't want to go too far over time so I'll just leave you with a quote from Alec Ross again who summed it up basically that governments need to consider this fact. The 21st century is a lousy town to be a control freak. I'll leave it there.