 So ni qualani l актив vendors I admire a specha Gracias Isha sobun Hwa kwa Vietnam Hahu narega n enables the digital market relationship ya kwa watatiawa mwa inking kus MONDA r感謝 shark no vanilla They gave them deals and then at the end of the day, they disappoint sometimes. Even influencers are disappointed by the clients maybe they don't compile, maybe they have agreed on terms for payments and all that and then they fail. So I came up with the company, but before I was a film director. I've been a film director for almost five years now. So I switched because I met this Henry Desago, we started doing content together. I learnt a lot of things through him and so I decided now I have to come up with the strategies because there are many influencers coming up, there are many talented people outside and my interest was just to become a good person of raising gifts and talent. I've been an artist as well, I was a gospel artist and I'm still doing music and I'm still doing videography. I've done several videos for various artists here in Kenya. You mentioned something very important that every day influencers are coming up and just to put this across just for people to understand so who is an influencer and if there is a difference between an influencer and content creator? A content creator is someone who have creativity of building up a story or coming up with something that is trendy and influencer is someone who can influence people maybe in the marketplace to buy a product someone who can influence in terms of the content that he or she is creating it's something that is directly to something that is going to be influential to people so it depends because at the end of the day there are people who are becoming celebrities and then they opt to say that they are influencers but at the same time you find that here in Kenya we are applying even an artist to become influencers in companies you get a big artist like CurryGraf is on Odibert and all that and they are doing good because at the end of the day they are having followings in the social media because social media has power and if you are an influencer you must have power in the social media you have to have followings you have to have good connections with people and also ratings there are influencers who have maybe they have messed up and there are companies that can never give them businesses because at the end of the day they are looking at the image of the company and the image of the influence and then they find that it's not trending Okay, you get into so many things and before we even get into the aspect of branding let's go back to what you have said was important that for you to be an influencer you have to have the numbers so is that the only thing that is needed if I have the numbers then how am I an influencer now? there is another thing, character you have to have a character before even you become an actor or an artist you have to have a character or an actor a character or an artist you have to be a good singer maybe you have to be a good rapper for you to become a good artist the same thing, an influencer most of them they are comedians a comedian can be an influencer most of the people from Churchill's shows now are influencers they are doing influential, they are very influential to the society and so you must have that character and also you have to have ability of creativity you have to be creative like in a day you have to be creative you have to create content you have to have something to tell people so that you can make them be motivated or laugh alright and let's speak now on the branding aspect of it because you have mentioned a couple of influencers and they are doing different things on ground so how do you, I am interested someone who is watching this conversation and they are interested to be in this space whereby they are influential that they can actually even run there it's like you employing yourself it's a self employment kind of a thing because now I can get to work with brands and from that particular perspective how can I brand myself to be unique and different first of all you have to know your uniqueness get to know what's the difference between you and another person maybe in Jogush and Omosh you have to get to know like in Jogush karaktayake is this one Omosh karaktayake is like this you have to get to know what you can do best other than the other things that people are doing like music, being komiko you have to get to know your best at this and now you run with it now you just create and also associate with other creators so that they can style you up then now when you have been start up you will find like maybe you are a stand up comedian you become a stand up comedian there are those comedians you can't call them here to do a stand up they just do it randomly like they shoot, they review, they revive maybe they can act as two characters in one video and so that's very difficult for them to be a stand up comedian because they can't act both characters at the same time so first of all you identify your potential you get to know where your best at and then from there now you start working on it consistency and then send yourself so you should just stick to your lane yeah yeah yeah don't be someone else you be yourself okay and we have this situation earlier on in your study in this conversation you mentioned that we have influences that come up people who get noticed in the society and they are labeled like the star like we had the Isit Uhuruwa Umoja the guy who resembles our president Umkenyata and then he was there's so many brands wanting to work with him and then later on the whole situation went on silent currently if you ask me the last time I had of Uhuruwa Umoja I will tell you probably I can't remember yes or maybe now because we were here and you were talking you mentioned he was here on Friday so what do we usually go wrong as people who want to get into the limelight and just make a name for yourself what do you go wrong for such kind of a face he just came up and everybody was on him but now the problem was there are many people outside who are looking for such people to make money through them or to make a name with them so there are those people who created an account I got a person who created an account for Uhunye he started doing the clips wherever he goes he gets the clips he posts them he makes money out of it but at the end of the day this person was not having anybody to direct him on the ways to go so the guy it reached a point and he went back to the things that he was doing after all the companies that had given him deals they start feeling like they are wasting because at the end of the day this guy is not influential then so when I came into his life I saw him as an executive person because he looks like Uhuru so I picked him and I branded him now we are in the process of creating content with him doing the script writings for him and making image even we are doing auditions last week we were having another audition that Uhuru is coming to have an event and he will be performing for the first time so I am looking at that image in a position of thinking on how he can be an executive for the society he can talk positive like the way Uhuru is he can do creative things for the society and all that but not just being someone who is just influential for nothing because first of all I have identified his character I have discovered what he is best at then now I am able to know how I am going to fix it okay and for someone who is watching us probably influence and wondering I have the numbers why will they come to ultra focus solution one thing is that many people are failing because of you can't be even if you are your own boss you can't do all these things together you can't be thinking on the content thinking on how you are going to shoot some of them they shot for themselves with a phone like Mungayiv and others but at the end of the day they get some connections they become great and have their media team but you see you can't be going to look for clients at the same time you are answering the mails you are on DMs you are on shootings you can't do all those things because not paid you you go demanding for client payments and another thing you can't be walking along the streets all the time like we used to work with Desago on the streets everybody know him so at times he will forget that he was doing something or he was to do a content because now he is not able to multitask most remen they are not good in multitasking so ultra focus come in make sure that we are connecting with the right people we can go and chase business we go to companies we ask for deals we analyze the company we get to know the weaknesses of the company we are able to see this company maybe it is during a real estate company we are able to know if it is in Malindi we are going to source for an influencer in Malindi also we not only manage influencers we also source for the companies maybe you have a yard we source for you depending on the region if you are in Kisumu we can't bring an influencer in Kisumu we get some voice corresponding to the area so it's more like a marketing agency yeah it's a marketing agency so someone who is watching us but they are not in a position to have a manager and they are content creators it comes to negotiation what a couple of tips you could give us that will make them stand out in that particular room first of all you have to check on your as I said character is the most important thing because you can get an influencer and you manage the influencer and then when he is going to get deals he is not transparent to you with you so in one way or another you will find like you are competing with your influencer he is doing this you are doing this another thing is that management and marketing we have to do contract we have to create a contract maybe it can go for one year or two years and then we are able to every month or after three months we review we see where we have done good for you and where you have done good for the company then we are able now to strategize and see how we are going to bring in and at the end of the day we have to make sure that you are earning even not only by getting clients for you also from YouTube and social media because they are paying so we create content for you and make sure that at the end of the month you have the rent, you have some cash too for your bills and all that let's look at ways a content creator can actually make money apart from just the platform social media like YouTube there are those like feeds at times you can get a client telling you post for me a poster and you charge some 5,000, 10,000 another question from that what estimates that this particular post is going to go for 10,000 and this is going to go for 50,000 and probably the other 100,000 if there is no image of an influencer you can't overcharge but when your image is used you overcharge another thing is your followings if you have higher followings like Desagu is almost one million you can't compare him with another person who has 100,000 followers so it depends it depends with the following and the ratings as well also you do the analysing analysation of how people are engagement the engagements of your account how people are engaging, how people are responding because even when you when you are getting an influencer for your company you have to check am I going to benefit am I going to sell anything am I just use these influencer no awareness because one is we do influencers in companies for awareness and another one for sales okay and there is a situation whereby I've seen this in a couple of YouTubers as well where they reach a point where there is a block of creativity how would you advise someone to handle that particular kind of situation it depends because maybe someone has a male family he started with no family now he has a family so it depends but at the same time you need to have a creative team when you have a creative team you can be waking up and you don't have idea and those guys will sit down like Jogush he has creative teams a team that works for content, scripting locations videos it's a big team that is helpful that he don't need to think too much they already know the character of Jogush so when they are coming in they are coming in as they work for him he comes in as an image he is told this is the script act it couple of ways they can also maintain what they have currently if they are influencers and that is their line of business how can they maintain the problem is as we are going as the way life is going things are changing people are doing kikis something is not there but they make it be there you can fake even disease nowadays just to play around with the people's perception I see what you did there but the thing is you are faking it so even influencers some of them are forced to do that another thing is that influencers are affecting lives of people because some of them are living a fake life they are forcing things when you are watching and maybe you are watching a certain lady who is an influencer all the time he goes to these supermarkets he gets deals on offers he exposes how the house looks like he gets decors and then you are like even me want to have even you can be a stubborn to your husband when you are demanding those things but at the end of the day this guy is getting endorsements and he is getting all those things for free so sometimes it is good even an influencer to be real tell people we are getting these things for free but you can go buy them I am just marketing I am a marketer I am selling them I am making sure that you are getting good deals and you are going to get those stuffs at a good price that's it but now most women are very stubborn to their husbands because they want the same thing okay let's talk about collaborations I have seen a couple of influencers who feel like I have been into this particular space so how important is it for influencers different influencers collaborating together it's very important because different people new talents are coming up and some are in high school today so in the next 2 years there will be big stars and the one who have been there before will come down so when you are collaborating you are gaining from the other influencer maybe this influencer has different followers from Malindi but when you collaborate you get followers from Malindi and the other one gets from Nairobi so it benefits in gaining power and gaining people and also making you get known where you have not been known and how to balance between what people perceive you to be the limelight and actually living your real life so that you don't fake it out here and put unnecessary pressure on yourself in this life you have to face such you have to face such because someone will tell you today we are going to have an event and we are forced to wear white and you don't like white, you have to wear white so it's the same thing you will be forced to have some changes in your life but it depends where you are standing at if you say no it's no because you can be told now you are introduced to peer pressure maybe drugs, alcohol and you are never used to as a person where to stand at what to refuse and what to accept a couple of challenges do you face when working with content creators one is that when they start getting money if they never had money before they become stuck on some of them they start living someone else's life so there you can't tell them anything some will tell you that you have made a lot of money now you have to give me this cut they force you to something that is not possible and you remember some of them they come with no content they don't have cameras, they don't have anything so you work with them from scratch maybe someone has been doing content it has been good that they have views and all that but it's not quality when they come to ultra focus we give them quality and with that quality we enhance that of higher standards but now they as they engage with the client some of them they are carried away then there comes misunderstandings and all that but most of them are loyal couple of tips that you could give to content creators who are listening to this conversation and it could help them in the long run be yourself be a go getter because I have many guys on my inbox I am a content creator I am a comedian I am an artist one thing that I tell them show me what you have already done show me what you have now if you are standing there and you are waiting for someone to come and help you pick you where you are and style you up no it won't happen it's you to move go knock those doors ask for other influencers go act with them as an extra then from there you will be able to stand one day and you become a style alright and you are going to work with Disago so what would you say that stands out for you just by working with him working with him have given me a lot of manpower in terms of people getting to know me one and also people getting to know what I do because the videos the qualities that recentry has been there and also other influencers have been coming some of them have been up coming when I was working with him and now they are big people now they have gained followers and all that and again I have gained clients of high end we started with small clients from town businesses and now we have companies that we are having some endorsements and deals and contracts it has been good for me so for someone who wants to keep up this conversation they want to get in touch with you and they want to know the way forward when it comes to content creation and just probably managing aspect of it how can they reach out to you we have a website called ultra forecast digital solution also our social media accounts is ultra forecast studios so you can get us there ok thank you very much Steven so on Jenga we are just talking about aspect of content creation managing also content creators thank you very much thank you so that is Steven he is the CEO of ultra focus digital solutions so make sure you keep up with him if you want to keep the conversation going at Y244 channel is where you can find us across all our social media handles Michelle Lashira so you can find me across all my social social media accounts