 Hi everyone. So welcome to this video where I'm going to be sharing with you what my business offerings are for 2018 and the purpose of this video actually is to be open to your feedback on what you think of my offerings and If you have any suggestions what you would love to see from me So here we go So first of all, let me just kind of give a framework on why Asking for feedback from one's audience is so important. I've been a marketer now for about 10 years and in that time I have learned to become more and more agnostic, I guess in terms of what the quality Sort of the marketability of my offerings and I think that that is true for every business Because we tend to create offerings from of course our own inner passions our own thoughts and We don't have the same exact same life experience as our audience does nobody has the same life experience and same exact same passions and interests So I think it's important for all of us to be as frequently as we can getting feedback from our potential clients our Clients our former clients, but particularly our potential clients Whether or not what our offerings are our plan to be are truly interesting and useful for them whether they find it desirable and Worth buying basically because if you only be if you're only creating offerings out of your own passion and Heart and mind, which is wonderful But you don't test it in the market You may be having a very hard time Selling your services and your programs and products because You've been creating it in your own mind rather than in partnership with with your market with your audience That makes sense. So if you some of you are actually watching this video live And if you are I welcome you to comment below and let me know you're here As I share what my offerings are I do welcome you to comment whether you're watching live or later What are you most interested in in terms of what I'm sharing with you as well as? What suggestions you have for what you'd love to see in addition to what I'm saying or instead of what I'm saying okay, so Let me set the context for what I'm going to share so I'm going to Tell you what the three offerings I have are for 2018 I'm I'm going to try to keep it simple and Make it just three offerings a sort of a low medium and large or low medium and high kind of situation and by the way, and I welcome you to Emulate copy Whatever my offerings are that you find useful for your own business as well I think that's one of the one of the principles that I really love living by is My public information anything public you see from me Any of my webpages? Any of my articles any of my blog posts anything that's public basically you are always welcome to Take any part of it and use as your own you don't even have to ask my permission I just welcome you to it In fact, you know with my articles nowadays, I actually have clarified it as Especially if you go to medium.com and find me there and I blog there regularly all all my content free content Starting a couple weeks ago. I've been putting it all on medium.com. It's clarified as No rights reserved creative commons copyright waiver because I really want people to be able to Improve upon it if they wanted to take my content make it even better call it there sell it However, they want to use it for that really benefits them that they feel is right to do Welcome to it, you know, so I think I really am on a mission to share everything I know as much as possible for free over time You know right now while I still need to make a livelihood I do sell some things But then over time over the next, you know years I will be sharing everything I can for free So given that let me tell you what my three offerings, you know besides my I'm gonna keep doing free content as I as you have known me to do Three times a week I come up with three Videos and articles that I post here on Facebook as well as my articles are going to be on medium.com as well My videos will also be on youtube.com Or if you just want to be sure you get all of my free content You can join my email newsletter, which is at George cowl calm click on newsletter And you have an option of either getting my free content my newest content every once a week Or you have the option of getting my best content Once a month if you sign up for the for the weekly one you of course also get the monthly one So it's up to you there So I guess that's even not as mentioned I have three offerings for you. That's that's not even one of them That's just my free stuff. I just assume that I'm gonna keep serving that to you for the rest of my life Maybe or until I and you know while I'm still conscious and cognizant and able to communicate with you Okay, so that's that's that and all of that is cop copyright no no rights reserved creative commons You're welcome to quote me at any point You don't even have to let me know or don't even have to ask me You can use my materials and any of your your materials any of your courses without even attribution to me So I really welcome you to do that with any of my free content. So and then my Lowest price offerings. I might have a low price medium price and high price offering So I'll start with a low and again as I'm sharing this, please let me know What is resonating with you for my offerings and what would you suggest? What would be even more helpful for you because that's really what I hope is that as I'm as I'm creating and planning my offerings for 2018 I might do it in partnership with you with your feedback. What do you really want? As you know because you're in my audience, right? Maybe you've been appreciating my free content Maybe you've done some of my low price offers or whatever, but essentially as a business owner You are my customer, right? And you have the option to spend your money with lots of different people and and I encourage you to Now there are maybe some of the money you spend on business or marketing support training coaching Counseling consulting some of it you might decide to spend with me some of that you might decide to spend well There's and my my true curiosity is well Where are you spending your money when it comes to business and marketing trainings online courses coaching programs? one-on-one consulting etc. Where are you spending your money and and Might you consider spending some of that with me? If it's the right fit and that's really the point here is to say well What what do you what are you needing at this time? And and if it's something that I really feel I am qualified and interested to provide and you feel like I'm qualified To provide that then of course that would be a wonderful partnership Me as a business owner you as a customer So let me kind of share these offerings and you let me know whether it's interesting for you And by the way, thank you. I see comments there from Jean Hartman and Jason Hopkinson Interesting both are jh Sometimes I find these very interesting synchronicities So welcome to both of you and those of you who are here feel free to Whether you're watching live or not feel free to comment and let me know your thoughts Okay, so the low-price offering I have for 2018 are my ongoing online workshops So you may know that this year 2017 I have been teaching a monthly workshop on on a different topic each month Whether that's how do you do your own? Authentic content marketing to share your message with the world and attract the right kind of clients to you Whether it's about how to use Facebook for marketing and advertising Whether it's about how to enroll clients in an authentic and honorable way Whether it is how to do online workshops because I've done I've done hundreds of them over the past, you know, 10 years So I and I have a method of doing them. How do you plan them? How do you market them? So I've done workshops. I even had taught a workshop just last month called healthy money Which is my perspective on On the whole idea of money and how we can relate to money in a healthy way that is that doesn't that doesn't That still feels good to our highest our higher selves, etc. And Thank you, Michelle Winters. She says I don't have the initials age, but I am here. Thank you. I love your comment there So so in 2018 here is how I am Transforming my online workshops. Okay. It is no longer going to be once a month for two hours Okay, I'm now changing it to be far more action oriented So instead of a two-hour session in a group large group with me where I'm just talking talking talking and you're just absorbing information probably Getting overwhelmed because I have so much to teach in two hours How many of you have experienced that either with me or with other people? I'm now going to be making a much more action oriented and it's going to be One hour each in three parts, okay So the first part of the hour about 20 minutes or so is where I am giving you an orientation and training on what? actual action We're going to be taking during that hour to move your business forward in some specific way So whether it's all right. We're gonna go and create and by the way Let me let me give you the link so that you can take a look at it while I'm talking this through and you can give me any Feedback on it the link for this for my workshops in 2018 is going to be George cow comm workshops Which cow comm slash workshops and if you go and click on that now You will see a screen that says online workshops with George cow and if you scroll down You will see the the format that I'm talking to you about and if you scroll down even further You will see an image that is an image of a spreadsheet If you click on the image of that spreadsheet on on George cow comm slash workshops Click on that image and it'll open up the entire schedule of my 2018 workshops and take a look in fact right now if you're Here and take a look at the topics and let me know Which one you can even copy copy and paste the ones that you are most excited by into the into the comments of this video and anything that you're You're not sure what that means. Please go ahead and and ask me as well So the let me just tell you the format first and then I'll kind of go through some of these topics and Would love your feedback so the format goes like this the first 20 minutes I'm doing a training an orientation on what action we're gonna take in the next 20 minutes And I'll I'll be taking questions from you live as I teach. Okay, we're going to You know make a video to share your message now or whatever may be like things that you may have been putting off Maybe you find scary or you find confusing. You don't know how to do it Maybe there's technological challenges or you don't know what to say So I'll be giving you that kind of training in the first 20 minutes to get you over You kind of get get you over the most common hurdles that I see as I coach my clients on on doing these actions so the first 20 minutes is orientation and training and Quick Q&A and the next 20 minutes is you actually doing The action we're talking about so whether that's in making your first video or your next video or you are reaching out for a referral partner or you are Clarifying the value proposition of your service, right? Why people would want to work with you whether you are figuring out your pricing of your services whether you are Creating a Facebook ad whatever it is. You're gonna do it in the next 20 minutes of that hour. You're taking action and As you take action, you are inevitably going to come across some resistance probably at some point or some block or question or hurdle and You would then come back the final 20 minutes of the hour okay, is debriefing and overcoming resistance and and clarifying The strategy the steps so that you can you can dissolve any blocks that that was holding you back and taking that action successfully so again each hour will be 20 minutes of training and quick Q&A 20 minutes of action and 20 minutes of debrief and Unblocking dissolving resistance, etc. So that then after the hour is done. You will be prepared to Keep taking action Whatever we talked about until we next meet and then further Unblock any any resistance or dissolve any blocks that that you had about it. So And and here is why I decided to make this the new format Instead of what I typically do is two hours of talking and then you just taking notes and then trying to figure out later How to do it trying to do it later is So many of us take comfort in Consuming information How is it has that been true for you, right? You feel like you're getting stuff done by absorbing knowledge Whether it's taking an online course or reading a book or watching a video or reading an article doing some online research you feel the security and comfort of Consuming information because the person who the information you're consuming gets makes you feel Like you have that there's a step-by-step path forward in whatever it is You're trying to do in your business or in your life Okay, if you're taking a course from me, I'm giving you step-by-step. So you feel good You feel like ah, this is possible for me and by the after a two-hour lecture You feel like ah, I've got something done today. I went to george kao's lecture where george kao's workshops you know But you haven't gotten anything done in your business all you've done is consume information So many people for years They are in this trap of information consumption without implementation Because why? Implementation is scary It's so much easier to hear about a a path that is Going up a mountain and you're sounds exciting and you hear about the the summit And you hear about the various base camps and the whole adventure sounds great Until you start climbing them out yourself And then you're like, oh my god, this is harder than I thought Uh, I you know, I didn't realize there was just going to be this bend and it looks really scary How am I am I sure am I able to go go past that and oh, there's a bear. How do I deal with a bear? Like you won't actually know what you need to overcome until you start on the path on the mountain So Um, and so a lot of people don't even take the path They just listen they hear about the adventures of other people and they take courses on what it's like to go up a mountain But they never go up it or they go up it and they start feeling some stress stress and strain And then they go, oh the mountain climbing is not for me But what they simply needed to do was a sherpa, right? They needed somebody who is going to be there with them as they climb the mountain And so that's what my low price offerings for 2018 is meant to be is sort of like You're you're kind of your weekly sherpa where you come in it's like, okay Now we're at this part of the mountain and let's go ahead and climb it all right for 20 minutes Oh my god, I didn't realize it was a bear. Okay What do I tell I do with a bear and then we debrief and figure out how to deal with a bear or how to Deal with this particular chart challenging crevice or whatever it may be, right? So that's the idea and So that in 2018 as you take my workshops, it'll no longer be consumption It'll be action If you do my workshops in 2018 You will be literally building your business block by block along the way climbing them out and step by step In the workshop. So I think that's pretty exciting. I'm excited for it Just taking a moment to thank those of you who are live here Roy Monterra great to see you. Thank you for putting that quote Quote from Benjamin Franklin. Tell me and I forget Teach me and I remember involve me and I learn so that's perfect. Thank you Roy for that Thank you, Michelle for saying that the 10 best actions on Facebook Is it yeah, that's that's one of my most popular ones and you'll be able to take start taking some of those 10 actions in that workshop and and so Okay, um Jean thank you for your comments there as well. Uh join the club so many of us have Studied but not taken action. We have blamed ourselves for for for for sure for sure And so hopefully with the the upcoming workshops We won't need to blame ourselves because we will be taking action Seeing what we're blocked by and then dissolving that So that's the low price and again if you are just joining us I welcome you to go to the page george carter.com slash workshops And scroll down until you find the image of this of the spreadsheet click on it to get to the spreadsheet to see The calendar of for my 2018 and and let me know which topics sound interesting to you Oh, I should I should mention how this works, right? You see the colors In the spreadsheet. Okay as you go there george carter.com slash workshops Go there scroll down find the spreadsheet click on the spreadsheet and and look at the colors here The colors are for the different topics Okay, so for example, the green is about content Now content if you don't know why it's so important for all of us is if you have a business with an online presence How will people find you Unless you are sharing something either entertaining or helpful online. They can't find you Or if you're only doing ads say buy my product buy my program People don't trust. Well, that's why there's ad blockers people don't like and trust advertising. That's just trying to sell them on stuff What people do like of course is receiving information that is helpful or entertaining And you build trust over time. That's why content is incredibly important. I think it's the most Honorable way and most generous way to market online and not only that It's also good for your own development. My gosh once I started creating a lot of free content I started becoming smarter about my field so much faster Than when I was just trying to sell stuff So content is good truly a win for everybody. So you can see in the spreadsheet that the green are the content things and When you take the workshops on content you will actually be making content in my workshop So that's pretty exciting and And you can see for example the the green ones the first one is january 3rd Create your first article or video or make your next one And I should say my workshops in 2018 are built for two types of people Three types i'll say Beginners so if you're a beginner in business My workshops will be great because it's step by step, but it's also built for intermediate people You've already made some headway in your business. You'd like to grow it even more and it's built for advanced business people like me I am literally going to be taking the actions that I tell you That I train on in the workshops in my own business as well That's What I've designed it to be so whether you're intermediate beginner or advanced If you come to the workshops, you'll be able to take action at your level And and finally hopefully of use and help grow your business Okay, so the green ones you can see january 3rd the first content class And then it skips four weeks before the next content class because in those four weeks You're going to be taking action that you learned in the first class every week You'll be making another article or video so that by the time we get together four weeks later and february 7th We'll be able to look back at your articles or videos in the past four weeks and say, ah, what did you learn? number one number two which of your articles or videos Got the most traction got people liked it the most And then you can take that piece that people like the most and then you'll edit and reshare it What I call stage two content. So on february 7th when we get together You'll be creating stage two content right there in the session And then okay when you get together four weeks later, you'll you'll start creating your stage three content So it's really exciting. You'll you'll be getting these things done Um, all of the low price workshops are going to be on wednesdays now Well, they've always been on wednesdays, I guess, but they're going to be one hour each And the current time that I'm planning to have it is 1 p.m. Pacific Which is 2 p.m. Mountain central time 3 p.m. Eastern time 4 p.m. And then uh, europe would be evening like around, um You know around I think 9 p.m. london and then australia and asia will be early morning Asia will be really early morning and then australia new zealand will be later in the morning So i'm hoping this will work wherever you are in the world I know some of the age age and people in asia are going to have to wake up kind of super early And the europeans have to stay up a little bit later But it should work and even if you cannot attend. So here's my new policy for 2018 Even if you can't attend if you're interested in the topics You can still buy the workshop and do it at your own time later Now I hope you'll attend obviously because that's where you're climbing the mountain together But if you can't attend you want to climb down on your own and then come to another session in the future You can do that I'm not going to restrict you there. Okay. So that's the um That's the low price offering. I'm just taking a moment to look at the comments here. Thank you kathleen quiva Absolutely, and thank you gene and jason as well Okay, so um That's the the my lowest price offerings for 2018 is these online workshops that are very action-oriented and doable My mid-price offering is called master heart And i'm just really excited to share it with you It is a community of heart-based business owners like yourself Who are committed to getting to know each other? Referring business to one another wherever it makes sense to do so so collaborations joint ventures referrals and of course had and and getting my support Throughout the 2018 in a group setting where we're creating community And we're really moving forward as a community in our in each of our businesses And the link for that is george cow.com slash group George cow.com slash group And so you may want to take a look at that right now And let me know if you have any questions and by the way any feedback for me on my workshops Don't you know, don't be shy and let me know in the comments But right now let's just take a moment to talk about the the mid-price offering the master heart offering It is limited to 40 people And I just want to give you some context if you go to any of my peers And take one of their you know 40 person 50 person group coaching programs that are limited to that number It's usually in the thousands of dollars per year Sometimes 10,000 sometimes 25,000 dollars us per year for that kind of group Especially if the head coach like me is showing up on a weekly basis with such a small group It's usually 10 5,000 10,000 25,000 is not unusual for that kind of group I am grateful that I'm able to charge Less than that and so master heart will be 111 dollars per month So it works out to be what is it times 12 is about 1300 For 2018 so it is a one-year commitment Of course, I'm not going to force you to stay if you really don't like it We in fact we have a trial period of two weeks in the beginning of december Do you want to try it out? But even the trial period requires Application because it's only limited to 40 people and 40 of the of the right people But if you're here, especially if you're live you're probably A good fit for us because you're interested enough in my values and my content to To have the philosophy that business and marketing can be done In an authentic way in an honorable way And we focus on those virtues and values as we build our business And it feels really good to us and it feels great to our audience and we build a business that's Really sustainable in the long term. So if that sounds interesting to you master heart might be a good group for you The great thing about master one of the great things about master heart is that you get all of my workshops in 2018 For free as a master heart member You also get a weekly call with me and the group on mondays And it's for an hour and a half and let me just tell you how the master heart calls work The first part of the call 20 minutes is where we are Featuring one master heart member. So it's going to be a different member each week And during those 20 minutes, we get to know your business We get to know your expertise And we get clear about your offerings so that we know how to better refer people to you If you're being highlighted that week And then the next 40 or 45 minutes is group coaching and q&a where i'm facilitating Different different you might come to the group q&a with a particular challenge that you're facing right now, whether it's about Your message or whether it's about something like facebook advertising or whether it's about your upcoming launch or your upcoming webinar your upcoming workshops Enrolling new clients productivity issues technology issues, whatever it may be You're able to bring any question that you have to that group coaching time And i will give you of course my insight and feedback about your business But also you we will tap the the other members Um resources resources and and uh feedback for you as well So that's the master heart and if there's a facebook group that's private that we Converse throughout the week. You can share your celebrations there. You can share your upcoming launches there You can share your questions and get feedback Uh, usually people Respond within 24 hours and i am there in master heart at least on monday wednesday fridays to be responding to all the questions Out of there. So master heart is um, i love the group Most of the people here in 2017 part of master heart are actually going to be joining us in 2018 as well So that's really exciting if you go to george cow.com slash group george cow.com slash group you will see uh scroll down and you'll see just a few of the members That are going to be continuing on In in 2018 and by the way, if you're a master heart member and you're not listed there Do let me know and i'd be happy to list you there as well as one of the members going on in 2018. Okay, so Uh, be sure to apply if you're interested in master heart Apply by november 20th and the sooner you apply The sooner you'll hear back, uh, whether you you're you're a good fit for the group and once you are accepted You get to try out master heart for two weeks in december the real How it's really going to be like and then if it's really a great fit For for un for me then you can start officially in january and we we go for the year of 2018 So that's the middle price offerings and then my high price offerings is basically my one-to-one services And if you're interested in that it's george cow.com slash coaching And it's basically twice a month private sessions with me 50 minutes each where we are Making sure you are clear on what your goals are your vision and your goals are for your business that feels really energizing and Feels aligned for you Okay, so we get clear on that and then okay now we're clear on the goals What what are the strategies that energize you? That will get you toward your goals What makes sense based on my experience based on what i've seen from hundreds of clients What makes the most sense to help you reach the goals that you're you're passionate to reach So the strategies we get clear on that what energizes you and then of course We can even do some of the work right there in our 50 minutes together If you really want some hand holding on it or we'll talk through what the possible blocks are That will that you'll encounter as you implement the strategy And then each time we meet of course, we'll continue to unblock certain things That are specific to you and your business. So that's one to one with me Um, that's my highest price program just to give you some context most one-to-one Coaching with a business coach like like me who has Almost 10 years of coaching consulting experience Usually runs around 500 to a thousand dollars a month or more some people are 1500 or $2,000 a month us dollars For me I have a very strange principle That hopefully you'll be grateful for which is I try to charge the least that I can get away with A lot of people charge the most that they can get away with I I believe in upside down kingdom upside down, you know sort of upside down of a lot of different things of the world So for me, I try to charge the least that I can get away with I do live in one of the most expensive cities in the world San Francisco But the least I can charge right now is $300 a month. So for $300 a month us dollars You get me private sessions one to one 50 minutes twice a month. So as of today, I actually have this is unusual But I actually have room for clients right now one-on-one clients So if you're if you're interested in getting access to me and my personal Support with your business now is the time to ask me about it now is the time to inquire because You know usually the spots fill up pretty fast So my one-on-one the other great thing about it is that most business coaches, which I totally get it I because I did this for for years most business coaches require you to sign up for three months six months 12 months 18 months packages I don't have that I am grateful that I can be flexible in my business and you can just go month to month as it is useful So $300 super low price month to month one-on-one with me I'm hoping and most clients do stay for for months at a time because it's so useful and they're growing etc But I'm hoping you can stay for two or three months But you don't have to this does takes me some some logistics to kind of intake you and You stayed only for a month and have to I'll take you after a month But most clients stay for for months and months and months because it's because it's useful So anyway, those are my three offerings. I love would love your feedback on it What's interesting to you? What what do you do not like and would suggest a change? I truly want to shape my offerings In a way that you go. God George. That's no brainer. Of course. I would sign up for that Okay, so so so to my question to you as we end this call is What would make it a no brainer for you like? Oh, well, that's that's so great You know, I don't have to consider, you know, such and such other program anymore George, you seem to be feeling fitting fitting the bill. Um, what would make you say that Truth sincerely to me. What could I modify to make it more useful for you? Now there you may be giving these suggestions that are not the right fit for me And if so, I will be referring you to the right to people who are the right fit and the program is the right fit But whatever it is you're looking for in terms of your business and marketing support and training in 2018 Let me know how might I help whether it's I can modify it to suit you or I can refer you to the right people I'd be happy to do that. So thank you for for your Your support through your attention. I really see Your attention as as a support to me. So I'm grateful Whether or not you commented or not, I'm I'm truly thankful for your presence in my life and in my and here on facebook, so I look forward to interacting with you after I stop this video I'll start commenting on some of the things that people wrote and so thank you and I wish you an amazing finish of 2017 end of 2017 And I hope that you are looking forward to your own 2018 And you can imagine how that's going to to do for your business I hope you feel optimistic And I hope I can be of support to you in some way Whether it's through one of these offerings or just through my content in in the coming year Blessings to you and have a wonderful rest of the day