 What's up, everybody? Ricky Kruth here. Welcome back to my channel. So I'm just taking a break right now from calling all my past clients. Like I've been telling you guys, I've been calling past clients just about eight hours a day every day and just reconnecting during this time. You know, when the market slows down, you pick the phone up. But what I wanted to tell you is that how powerful the weekly email strategy is that I've shared with you from day one of my coaching program. I've sent this weekly email out every single Wednesday since 2007. OK, since 2007, 13 years every Wednesday, never missed a Wednesday. And this email has done all the heavy lifting for me in terms of building those relationships deeper and deeper and deeper because I create this email every single week. I did a training on this. I'll put a link below. I did a live training. I screen-shared my computer and showed you exactly how I do it, why I do it and answered a bunch of questions. So if you haven't checked that out, I'll link it below. You can also start a free trial with constant contacts below. I think they give you three months off. I think they even have like a 30 percent discount right now. So you get several months for free plus a 30 percent discount and all kinds of stuff. So check that out as well, because that's the very best system that I've found to do the weekly email. It's very user-friendly, but when I'm calling my past clients right now, these are people who I haven't talked to in a long time. Some of these people I haven't talked to in several years, up to five, six, seven, or eight, ten years. I haven't talked to some of these clients, these past clients, acquaintances, people that I might have shown property to, never bought anything, stuff like that. I'm just calling everyone from my past right now. I'm taking full advantage of this situation and just trying to make the best out of it and see what I can do to help people. That's the name of the game. So I'm loving this moment. I am, to be honest with you, really excited to get back to work. I'm excited to get back into the office. I'm excited for the market to come back full force. It's not dead. I'm still selling a few things, but I can't wait for it to be full force. But the point is, is that as I'm calling these past clients and acquaintances, they, it sounds like there's this feeling, there's this, there's this moment in the call where we feel like we just really, really know each other. And it's because they've been getting this weekly email and they know what I've been up to. They know how consistent I am. They know how hardworking I am. All these past clients are talking to me like I'm their long lost child or their best friend from high school and that F E that I always talk about, that friend or family effect that you want to give people. The weekly email is doing it for me on a large level. I'm able to scale that I'm able to scale my business like this because I create the email I hit send and it goes out to thousands of people. And I can send it out to millions of people if I wanted to. And it doesn't take any more effort. So this is a scalable effort, a scalable activity that's so powerful. And when you do it the way I do it and you actually create it every week, instead of trying to do a drip campaign that has generic information on it, you know, what really wins. And I've talked about this before, what really wins on social media and emails and any kind of content that you put out is originality and your two cents, your opinions, stories, inside information. That's what people want. Not the generic market information or, you know, the how-to's and all this stuff. They want real, authentic, original content that comes out of your brain and your mind and it comes to them in the form of digital. It shows them who you really are and who are you and you're somebody who really cares about them, wants the best for them. You want to help them through whatever it is that they're going through. Anyway, I just wanted to share with you how much power goes behind this weekly email and it benefits you in so many different ways. It takes your past clients and keeps them connected. It takes, you know, new people and shows them how hardworking and honest you are and dependable and consistent. It does so much for you. And if you if you lose connection with someone for a decade, but they still been getting the weekly emails, they still, when you talk to them 10 years later, it still feels like, you know, you never missed a beat. You it feels like you almost talked to them last month. And what I love about the email part as opposed to social media, which I feel like you need to do both. But what I really love is the fact that the organic reach is so high. With social media, you're looking at, you know, 10 percent, even 1 percent on some some platforms, 1 percent organic reach up to 25 percent. Probably as high as it gets is about 25 percent organic reach. When you look at email, you're probably looking at 90 percent organic reach. You know, you got 10 percent that might go to spam folder or something like that. But you have a huge, huge advantage in the organic reach department with email. That's why I feel like email should be the foundation of your business and then build all the social medias and all the other different things on top of your email strategy. Anyway, I'm going to get back to work. I just wanted to share this with you for just a second. I'm out here enjoying the it's really nice today. It's like 65 degrees. It's really a beautiful day. And I'm just trying to take advantage of every little second of this opportunity. And there's always, always, always an opportunity. You just have to look at it the right way. So I hope you guys are taking advantage of it. And I hope that my videos and my content is really helping you understand what you need to be doing right now, what you should be thinking about and how to continue to thrive through this time and get ready for the rush that's going to happen on the other side. Anyway, we'll see you guys on the next video. Let me know if there's anything in the world I can do for you. And we'll talk to you then. Let's go.