Super Bowl 2012 Honda CR-V Game Day Commercial - "Matthew's Day Off" Extended Version -





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Published on Jan 31, 2012

Honda is winning the battle of the pre-Super Bowl commercial buzz by releasing its new commercial starring Matthew Broderick as Ferris Bueller.

By releasing this commercial early, and by having released a 10 second teaser before, Honda is cornering the market on word of mouth buzz.

The danger of doing this, if there is any, would be if the sense of surprise is lost on the audience who has already seen the spot multiple times online.

Every year there are winners and losers on the field and in the contest of best commercials during the actual game.


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