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The Emerging Role of Social Media in Public Health

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Published on Sep 11, 2012

Over the past fifteen years, Internet technology has significantly changed the landscape of public health surveillance and epidemic intelligence gathering. Disease and outbreak data is disseminated not only through formal online announcements by government agencies, but also through informal channels such as social networking sites, blogs, chat rooms, Web searches, local news media and crowdsourcing platforms. Dr. Brownstein discusses the current capabilities and future directions in the use of the non-traditional data sources for the purposes of public health surveillance and rapid detection of emerging infectious diseases.

John Brownstein, Children's Hospital Boston & Harvard Medical School, Boston, MA, United States

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