 How do you Shopify a step-by-step guide on how to create a profitable online store part 2 of 2? Okay, if you haven't been to number one, you got to go back to number one but this is part 2 of 2 on Shopify and You could actually go through this video and then go back and watch number one You don't have to watch one first, but you got to watch it because it's part of this series There's only two videos in here, but it will certainly walk you through Shopify You'll understand everything about it You won't be wondering and you'll know exactly what to do if you haven't subscribed yet Please do so hit that subscribe button down there turn it from red to gray. Don't forget Ring the bell turn on all bell notifications So you're notified each and every time I go live that bell will pop up next to that subscribe button And you want to turn on all notifications that way you'll know when I go live or if I upload a video now Let's jump right into this in the next part. I want to talk about Contact pages guys. This is so very important Imagine you go to a web page and you can't find any contact information. Are you going to do business with that company? Probably not let's dive into Shopify's contact page fill in and I'll show you how to do it Okay, let's go over there right now. Okay, here's an example of what you're going to see on your pages, okay? In this particular one you can use a template if you want, okay? Which is really simple, but you know what they're saying here's if you have a question you get in touch with us Just want to say hello you can reach us at and then they've got a Email address right there make sure you have an email address make sure you've got a phone number in there guys a lot of you You're gonna say well I don't have a phone number for my business go to Google and you can get I think it's Google voice You can get a free phone number and put it in there and you'll have voicemail and everything in there So make sure you've got a phone number in there You can get 800 numbers which make it look a little bit better But you know nowadays a 800 number doesn't mean a whole lot because most of us are using cell phones And since we're using cell phones, we're not paying long distance So yeah 800 numbers are nice, but they don't matter as much as they used to so it's something that if you don't want to Spend the money on it just get a Google voice number and use that instead the next thing I want to talk about is policy pages What is policy? Policy is basically how you treat different circumstances now what I'm going to do is I'm going to put a screenshot up here So you can kind of see what I'm talking about first one is a return policy. What is your return policy? Are they going to be able to exchange it? Can they get their money back? How long do customers have to initiate a return? What condition does the product have to be in a generous return policy can help customers buy from you with confidence? Okay, I know I buy a lot from Amazon. I buy a lot from Costco because I know the return policy is so good I never have to worry about stuff. So something I'm on the fence about buying I'll go ahead and buy it anyhow, and if I get it home, and I don't like it I can always take it back or I can ship it back Privacy policy a privacy policy describes how you collect your information about your customers Now if you want samples of this, there are millions of samples out there You can just Google that and find a sample privacy policy one Terms of service your terms of service policy is an agreement between you and the customer outlining how you will operate In what rights you reserve that's super important to do that next thing is your shipping policy Shipping policy helps the customer Expectations around shipping cost manufacturing times and delivery speeds for the regions that you ship to now I certainly think you should 100% customize your store to your brand But it doesn't mean you can't use a template to do that So let's jump in here and we're gonna take a look at a template and how that comes out Okay, you want to go to online stores and then go to themes in Shopify Okay, and start thinking about where you want your website to be what you wanted to look like The first step is to choose the theme the template you install in your store You can use at a starting point for design and you can build your own online store The Shopify theme store is home to both free and paid themes each with its own set of styles and features Some themes are made for larger product catalogs while others are single product businesses Others are made for certain industries or types of businesses such as I don't know express theme for restaurants Something like that now each theme comes with their own style So you do want to shop around a little bit look and see what's out there and pick something That's gonna be comfortable for not only your customers, but you and your brand You also want to when you look at the themes Does it have the customizable things you're gonna need for selling your products? Variants of a product different sizes different colors that type of thing make sure your theme can do that Don't ever worry about picking your theme based on colors or fonts or any of that stuff because all of these themes You can customize and you can always change the colors and fonts so you don't need to worry about that Now some of the paid themes you can actually pay a fee just to try it out to see if you like it So you could pick a free one or you can pick a paid one whatever you do and don't worry about what theme you're picking right now If you don't like it later on you can always switch to another theme and you don't have to reupload all your products and prices And meta tags and all that so if you don't have to do that again It just changes the look of the website You really want to think about your homepage your homepage is so very important That's the first impression they're going to get of your site So you want to make sure you direct them into the right places You don't make it too confusing. You don't have too much information on there Make sure it's clean and easy to navigate Now some of the things you can do is a slide show So you can actually have a slide show on your homepage where your products keep going through there and they can see it Another thing you can do is put featured products on there I like putting featured products right below a slide show so that you can see what the featured products are And it gets people's interest in them And you want to make sure you have a good image with text and we talked about images in the first video But images are so important that you have really high quality images and don't worry Once again, you don't need a fancy schmancy camera. You can use your iphone. You can use your android phone A lot of these phones now have incredible cameras on them. They're better than a dslr was five years ago when I bought a dslr So you can use your phone for a lot of these things. Don't worry about that You may also want to add a newsletter to it a lot of these themes have newsletters built into it So you can have a newsletter in there. You may also want to add a blog I like having a blog in there. So you have some good content for your customers Of course, we want to put all the tags on the products so that somebody can use the search bar on the top right or top left Or center wherever you put your search bar But you want to make sure they can look on your site and find things without having to scroll through all your products Make sure you pick some colors And some fonts that fit your brand This is something like I said that can be changed no matter what theme you have And that's where you're going to set all those things is actually in the theme But pick things that are really going to express who you are who your brand is and what you're all about Now don't ignore the fact that colors have meaning to them red makes people hungry if you think about it Taco Bell's got red in it. So there's burger king. So there's mcdonald's So there's kentucky fried chicken. I could go on and on and on but they figured out that red makes people hungry Next thing you could think about is yellow. Um yellow makes people feel safe and secure So that's another color that you may want to pick purple makes people feel like it's royal that it's, you know, magical That it's vip type stuff. So there is a psychology to colors and on Shopify There is a link where you can search psychology of colors and you can read through there It has all the hex codes and everything that you're going to need Don't overthink this. Okay, sometimes this is where people get stuck They start overthinking things and then they never move past that point if you can't decide Just pick something basic and move on get it done. Okay, just getting it done Is better than getting it perfect because you'll never get it perfect. That's not going to happen Just get it done. Okay, do the best you can get it done and move on to the next thing Okay, let's get into customizing the checkout now I'll show you what that looks like inside Shopify and show you where you can click All right, so you're going to want to go to settings and then check out Uh, and then you're going to come to this window right here. Okay This is where you can upload your store's logo Change the fonts colors all that type of stuff And then it has some other choices in your customer accounts Accounts are disabled customers will only be able to check out as guest Which it would be silly. You don't want to do that accounts are optional This is the one I would go for with a customer account or as a guest or accounts are required They have to set up an account if you require people to set up an account You're going to have fewer people buy from you. I can guarantee that. Okay next up To check out customers can check out either using their phone number or email Next choice is customers can only check out using email So you may want to have a couple choices there and the cool thing is if you get the phone number You can use sms messaging and you keep in touch with them and then they can choose how they want to be contacted Form options right here. Do you want to require last name only first and last name? Company name address and you can make these optional or you can make them required That's entirely up to you. The next thing you want to do is set up your shipping Now there has been a big movement over the past few years to get free shipping We have done it over a certain amount at my survival cave food store survival cave food dot com If you want to check that out It's over a certain amount because we can't afford to get free shipping if somebody buys a $15 can of meat The shipping will eat off all the profit on that so we don't do that However On the higher prices we do give free shipping now and we've found that people really like that And I think they've been more educated to free shipping based on amazon Now some of you that they will say I can't afford to give up free shipping jr And my profit margins too small. It just won't work Increase your profit margin charge more for your product and just give free shipping It doesn't really matter as long as it's covered now Some of you may say well, what if I shipped to california? It's going to be more expensive than if I shipped to new york because i'm in new york state Or what if I shipped to hawaii and that's going to be really short you've got to kind of just get an average That's what we do is we get an average of the us and all the places we ship to and we say well, the average is you know 2950 and then we may just add You know $30 to the price of each of those items and that way it's covered. Will you lose on some of them? Yeah, will you gain on some of them? Yeah, overall, it's an average. Don't worry about that part Just get your shipping set up I do recommend if you can do free shipping great If not, then go ahead and set up your shipping the way you want You also need to consider taxes. You can go to settings and taxes and set that up for each state Remember you do have to have that set up or that something that has to be done And of course the last part is you want to get paid, right? You've got to set up all your payment gateways All you have to do is go to settings and payments You can set all that up if you use authorize.net or Stripe or whatever you're using for your store. That's where you're going to set everything up paypal You do want to give them as many options as possible I will say that because some people like google pay and some people like paypal and some people like Using their master card and some people like using their american express And the more options that you offer the better offer you're going to be because think of it this way If a person only uses paypal, they don't use anything else. Okay, and they go to your website They don't see paypal. They're going to be out. They're not going to buy the product So why not offer it to them? I understand that some credit cards charge you higher fees when we take an american express It's a lot higher than when we take a master card or visa But I don't want to lose that american express buyer. So I make sure I have that available for them Then of course you want to add all your social networks You want to put your pixels on there if you're using facebook Google analytics all these things so you can actually monitor and see what your store is doing now this video And the one prior to that helps you set up a store It's not all inclusive if you want all inclusive check out ecom road. There's a link below That's a membership that I have that shows you exactly step by step how to walk through and set up your Shopify store So check out ecom road. There is a link below. There's also a free course below too. You'll see that below there It's a 97 dollar course. I'm giving it away absolutely free. So check that out I hope you enjoyed this video. I hope you got a lot out of it. I want to hear your comments I want to hear your suggestions. I want you to talk to me. Okay, so let's get a conversation going Write something below if you just want to say hello, that's fine if you want to ask me a question That's fine. If you've got a subject matter that you want to see a video on put it in there I may just do a video on it. Thanks so much for watching this video I really appreciate it if you haven't subscribed do so and don't forget to Bring the bell turn on all bell notifications so you're notified each and every time I go live Thanks so much for watching and I'll see you in the next video Also, click on one of those videos there keep watching on my channel