 Lena, do you want to give us your thoughts on what that process and those steps should look like in order to put together a successful start-up? Yeah, first of all, I'm really pleased that I didn't manage to do what Sahad said, but Frattul is having a co-founder and Hermant is moving in terms of listening to the customers and developing the product. Those are exactly the steps we need to go. First of all, I'd like to just paraphrase one thing, though. There's many, many things that we learn from people who are seasoned entrepreneurs and seasoned companies. We do live in a different world. All of you, the digital generation, are working in a very different world, and I had recommended that book, Exponential Organizations, to everybody to understand how the way companies scale today is very different from the years before, and in this book, it talks about companies like Airbnb and Waze and Uber that leverages other people's assets. One of the key steps you want to take is you want to try to figure out how can you zero the cost of your operations and what you're doing. You look at the various value chain of whatever is needed in your company and the steps that are needed to build your product or develop the product with the customer, and then try to figure out where in this value chain you can actually zero your cost by leveraging and being very creative. I say this, do listen to what other people say, but recognize also that sometimes the craziest ideas actually make it. You just need to, when you do listen to your customers and you are co-creating with them, your chances of success are higher. Second part, I would say, is that it's not going to be one thing. It's not just once that you're going to sit down and listen for the right questions or the right answers, then you develop your solution and then you go to market and then you scale. It's actually more of a circular process, so there's this constant iteration and reiteration that goes on. So you go it there, you go to the market, the customer gives you further feedback, you come back, you reiterate, and then you go back at the market again. Having said that, one of the key things to look out for is this. There is a process of brainstorming and then there's a process of deciding what you want to execute and then the third process is getting the feedback and then you reiterate again. You want to keep these processes separate and one of the things I knew in my company because all of us were so innovative when I was running my e-learning company in lots of young innovators, lots of ideas, is that we started brainstorming even during the execution process and that's the wrong thing to do because you'll have 100 people going in 100 different directions. At a certain point you need to make a decision on what you're going to execute and then you execute it. Even while you're executing you realize that you're doing it wrong, it's okay. Stick to the plan, then you go through a process of rethinking, reiterate, decide, and then go again. So it's this constant cycle behind. Ahmed, do you want to give us some sense of what the process that entrepreneurs need to go through looks like? Sure. You know, I mean, there are different approaches into that. I mean, based on my experience and the number of startups I have been working with, one of the most important steps before forming your startup is it's highly recommended that you validate your business concept and your technology before you establish your startup. So whatever that means, I mean, getting solid feedback from prospect customers, testing a beta version of the product, testing the prototype of the product, so once you establish your startup you know that where are you heading with what tools, to which direction, and this will cut your long journey short, actually. And this will make you save a lot on your time, on your efforts, on your money. Rather than establishing your startup and validating your concept while in the go. So again, once you identify what you need, it will be easier for you to identify the kind of team you would like to build and what kind of investment you're looking after. Because the kind of technology you're depending on is available within your hands or you need to outsource it somewhere or the other. So I mean, once you identify all those aspects, so I think it's easy that you start your startup. One of the important things you need to define before establishing as well is identify which niche within the target market you're after, you will like to position yourself as a startup.