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Published on Feb 17, 2012
Gallaudet University premiered a new recruitment campaign entitled, "Imagine Yourself Here" on February 21 in limited markets during the cable television broadcast of the hit ABC Family show, "Switched at Birth," which features several prominent deaf and hard of hearing characters. The commercial spot was broadcast by select cable companies in eight test markets within the following metropolitan areas: Washington, D.C.; Austin, Tex.; Columbus, Ohio; Indianapolis, Ind.; St. Augustine/Jacksonville, Fla.; Rochester, N.Y.; San Francisco/Oakland, Calif.; and Los Angeles, Calif. All of the participants in the advertisement are current Gallaudet students, faculty or alumni.