 The Alliance for Innovation and Operational Excellence, AIOE for short, and our purpose is to bring the collaborative mentality of the industry together in the consumer products industry, to bring them together to solve common non-preparatory operational challenges in the manufacturing environment. A critical issue in the CPG world is output reliability. Now, what happens within output reliability is it's making the product, delivering it to the customer at the time they want, when they want it, in the shape that they want it, at the price that they want it. So all of that rolls up into output reliability, and so that's one area. The other area is asset optimization and the I don't know, candidly, the extent of the total value of assets in place in just North American CPGs. But it's absolutely staggering. So think about the big data that's associated with monitoring the performance and the predictability and optimization and all those good things. That, we then say, is the value of the industrial Internet. And when you're looking at a manufacturing line, a production line of any food product, or beverage product, or health or beauty care product, all of those kinds of products that our customers manufacture, they look at their line or their entire facility as primary components, core assets. And when we talk about the value of the industrial Internet or the value of this big data, it's the impact that it has that they could better collect the data, monitor it, analyze it, predict it, and ultimately optimize. They, the CPGs, are on the journey. They are doing a number of things manually. But at some point in time, they're going to recognize the value of the analytics and the predictive capabilities, and that's when it's really going to take off. It's going to be like a hockey stick. It really will.