 When I first started I often got asked one question is What do you think you can stand? How do you think you can stand out compared to other people or compared to other companies around the same industry? So for us basically what we do is we talk to parents And it's very very important because you really truly need to understand the customer needs At the same time we also need to talk with our kids because our kids is basically the user So you you we talk to parents because it's parents who paid the money So we need to know who's paying the money But at the same time we talk to our user because that is them who use it We use the seed money. We start our first program with the Baptist University, and then we managed to run it for The three months I think and then afterwards we try to keep it carry on for around a year, but then We actually find it pretty hard because for parents to especially in Hong Kong to think that sports is the most important thing for them They think is yes is very important. However, it's not the most important So some parents actually thought that hey your ideas is actually very good My kids actually very like benefit a lot. However, they also see that if we want to carry on and spread our mission Where we wanted to show that each kid also have their own strength and also their talent then We also have to have some income. So parents actually suggest to us that hey, you know what every single day My kids go to school. They are struggling. They don't know how to study when they come back home They've got nowhere to go to do their homework because outside tutorials center doesn't want them as well as Just by drilling. They don't it doesn't work for them. So I started to think back. Hey How did I manage to get my to master and how does I manage to overcome my dyslexia? and then I started to build my own curriculum and think back how different Friends and teachers also help me to learn how to learn. So then I thought hey Maybe that's what they need The gap is if the parents actually realize or find out that their kids have special needs or have dyslexia Then they will go to therapeutic center the therapeutic center. Basically, they will Have service like occupational therapy speech therapy And then they're trying to help them with fine motor skills or how to sit properly in order to hold their pen properly And write properly. However, it doesn't really fit in the academic side. So when parents actually face Hey, my kids cannot learn they can he cannot follow the academic or curriculum in at school Then what do they do? They take them to traditional tutorial center But then at the same time Traditional tutorial center is mainly drilling drilling drilling all the time and for for our kids to learn Basically the more that you drill them the more they will refuse and actually some of our kids will actually develop a lot of Really negative behavior. So or aggressive behavior. So parents was actually thinking hey Actually, is there another way? And so I thought with what the parents told me before Like how did I they always ask me how did I actually learn and overcome my dyslexia? And then I thought this is really the gap. And so we really do create a center Where we focus on learning strategies So learning strategies means tools for them to learn how to learn so that they never need to rely on other people Both means drink within yourself. What our student needs is not a Conventional ways of learning a bird like using phonics or even using the sound word pairs in order to link the words How to spell the word so at both we're utilizing their strength in terms of visual auditory and kinesthetic approach So these games and curriculums are all built upon their strength in these aspects right now we gain a lot of awards and The reason why we gain a lot of awards is because not only do we have demand all the time But we also position ourselves very very unique so that no other people can really just Copy you or duplicate your idea. So this is I think as a start-up especially You really really got to think about what make you stand out. I think that is a question instead All start-up have to think through yes