 Please put your hands together and help me welcome on stage Mr. Yogesh Manwini, head AVOD, SEO news and stories, Z5 India. Do I need to label, am I audible? Perfect, thanks. Sorry guys. Good afternoon everybody. Hi everyone, is everyone awake? Let me start first by actually thanking the entire exchange for media team for putting together this lovely conference and the second edition. I think these platforms allow experts and brands to have meaningful conversations, exchange thoughts, ideas, best practices. And hopefully we go out of these inspired and go out there and innovate and solve different challenges and create other innovative stuff. Let me start first by actually sharing an anecdote with you. I'm going to be talking through my thoughts that we've had on the ships that are happening in the OTT and the digital world and how at Z5 we are kind of leveraging these changes that are happening to help provide our consumers a hyper-personalized and unique experience and also work with our brand partners to help them reach out to their consumers and engage with their consumers. But before I go forward, I'll just share a quick anecdote with you. Yesterday at office, while having lunch at the lunch table, we were indulging in some after-lunch batter and mentor with some more colleagues. And there were two colleagues who were having a discussion and one of them owed money to the other and he asked him what's your account number and he gave him his account number. This chap opened up his wallet, typed in the account number and then made the payment and the other guy confirmed that, yes, you know, the money is in my account. That took less than 60 to 90 seconds. I come to think of it, if you were to do something similar in possibly less than just about a decade back, these things were not possible, right? You had to go through a long process or you had to deal in cash. Well, currently these days obviously we can't deal in cash. And advancement in technology actually and rapid advancement in technology coupled with cheaper handsets, cheap data has enabled this change, has enabled this change at the consumer level, right? Consumers today have the ability to engage with different kinds of services, right? And mobile has actually led to a very big quantum jump that has happened in this consumer behavior. There is a big consumer segment which has transitioned straight on to the mobile and which is why mobile first is a trend that began. And I think right now it's moving to mobile only because consumers today are doing everything on the mobile. They are possibly engaging in all kinds of activities. And there are a lot of statistics that point towards these trends that are happening. I don't want to delve on many of these. I'm sure you guys have gone through many of those. But there are two statistics which I would want to talk about. One is 451 million. That's the current internet population of India. And that also happens to be coincidentally somewhere in the ballpark range of the number of estimated smartphones in India. What's encouraging and promising is that this number represents one-third of our population of the country, which is about 33 to 36 percent. And this number is estimated to only rapidly grow. Thanks to all the barriers breaking down even more. And this growth is expected to come from not only the metros but even the non metros and even the rural market. And consumers are adopting to mobile and the internet in droves at a rapid pace. And which takes me to the second statistic, which is 32 percent growth. Which is the number which is the estimated growth rate for digital advertising in India over the next couple of years. And that's not a surprise. Consumers are adopting this medium and moving on to the internet and mobile. And all marketers and brand owners, smart marketers and brand owners have to adapt and adopt to where the consumers are moving and where consumer behavior is moving. But with this behavior comes a set of challenges. So while today consumers will be getting on to their mobile to buy movie tickets, to buy train tickets, to do banking transactions, to pay their utility bills, to shop online, to listen to music, to watch their favorite shows and movies. All of this is leading to a different set of challenges for marketers and opportunities. At Z5, we have taken cognizance of those and we are working towards, you know, developing solutions along with our brand partners using technology that helps advertisers address these solutions, address these challenges, sorry. But what are the challenges, right? So I would want to talk about three of them specifically, which we believe that are very critical for every marketer today to take note of. One is the change to consumer behavior and expectations. Technology has, you know, brought in convenience in the lives of consumers, but it's also disrupted the traditional consumption patterns and behaviors and journeys. Today, a consumer can go from awareness to consumption of purchase in a split second at a single tap or a tap of a button, right? And that's something that we had never had to deal with in the past. Marketers and brand owners had not to deal with. Consumers expect brands to understand them and treat them as individuals and understand them in a very hyper-personalized manner. The attention spans of consumers have become far lower. And if that was not enough as challenges, today the consumer also has tools available specifically on the digital medium that can, you know, drive up high avoidance. And therefore, in this context, you know, the new age marketing concepts and tools like content marketing, influencer marketing, these come in very handy. And these are the tools that kind that marketers and brand owners need to adapt to. The second challenge and the advantage and the critical aspect that we should take note of in today's times is that of insights and insights leading to segmentation. We all are aware that digital allows brands the ability to have access to rich data and using the right tools, working with the right partners can help these brand owners and these marketers to dive deep into these insights or this data and help reach out to specific segments in a very customized and hyper-personalized manner. It could mean a different creative strategy. It could mean you reach out to different consumer segments depending on who you're targeting, where you're targeting, using different creative messages, using different creative assets. That ability today resides on the digital medium and with certain specific partners. And then the third most important aspect in today's times is that of transparency and safety. So while digital brings in a lot of transparency, advertisers and marketers and brand owners have the ability to track their marketing investments real time, tinker and tweak with it to ensure they get the maximum returns and the maximum bang for their buck. They also need to be prudent about the choices that they make to ensure that the money is being invested in the right places and in a brand safe environment. So these are three critical aspects which today every marketer and brand owner needs to, in our opinion, take note of. And these are also opportunities for brand owners to leverage with the right partners. At Z5, we have used the latest in technology using AI and ML solutions. So while we do understand the power of the content and we leverage content, we believe it's important to invest in technology also to be able to deliver consumers a personalized experience and brand owners also a very personalized solutions, right? And we have come up with a Z5 ad suite, which is solutions, which is for bucket solutions, which I'll take you through very briefly over here. But all of these solutions have been designed using the best in technology in class to help address and leverage those three critical aspects that I spoke to you about, about change consumer behavior, about inciting and segmentation and about transparency and safety. Our entire ad suite rests on something called infonomics. Infonomics is the backbone of our ad suite. It is where all the data resides. It is where leveraging the rich insights, brand owners and marketers can create cohorts and segments and do targeting and segmentation of their messaging depending on their goals and their objectives and their brand KPIs and business KPIs. They can target and segment not only on demographics, they can target and segment on device types, on interests, on affinity and multiple other parameters. And that really is the backbone of our entire ad suite, which helps all the other four offerings that we have, right? To become more effective and efficient. And I'll start with AdWalt on top. AdWalt basically allows advertisers to choose from a repository of different assets that marketers and brand owners can choose to invest in and also buying mechanisms. So we just had a performance marketing panel discussion just before. And if a brand owner or marketer comes to us and leverages the AdWalt solution, depending on whether you want to do a brand campaign or you want to do a performance campaign, you can choose any of the assets, whether it's video, display, mask head, and you can choose to buy on various other performance parameters also. I'll take you through some of the basic cases that we have done later down the line. Then there is Amplify. This is the solution that is offered for basically amplification of brand messages using the power of our content and our characters and technology. Solutions like influencer marketing, content marketing, hosting branded content, live streaming, all of these various solutions reside under this particular bucket of Amplify. And brands can really leverage the power of our characters and help boost their brand imagery or other brand KPIs depending on what their goals or their challenges are. Then there is Play 5. It's a very unique solution again that we offer. It allows brands to engage with their consumers and interact with them. And depending on what the goal or the objective is, it could be a gamification solution that you can go for. It can be a quiz, it can be a poll, it can be a survey, and you can tailor it based on the segments that you wish to cater to. You can write on any of our existing properties or we could look at creating a solution for the brand depending on again what their goal or their challenges. And I'll again walk you through later some of the cases that we have done for some brands. And then the last is Wishbox. This is a solution that brands can use to drive commerce, video commerce, and engage with consumers in the moment of truth. So the next time a consumer is watching his or her favorite show and if he or she is interested to buy or know more about a particular garment or in a barrel or a fashion accessory that their character is wearing, you just need to click on it, add it to your wish list, and you can click on it later and it will take you to a store, give you the details, and you can make the purchase there and then. This is a classic example of how the journey is disrupted. And like I said, just from awareness to purchase in the flick of second. So these at suite is really catering to the modern day challenges of the digital challenges that brand owners and marketers today have. And backed by technology solutions through AI and ML that we do that help our brand partners to kind of address the goals, the KPIs that they have for the brands of the businesses. I'll quickly just take you through some of the cases that we have done which basically go through AdWalt and Amplify. This is a solution which we worked out for Bevo India. The client had come to us with a brief just before Independence Day and they wanted us to work on a content marketing solution which helped the brand boost the imagery and the India Connect. They were very clear they wanted to also leverage the power of our influencers and characters. And we worked with our in-house creative teams and the client and the agencies. And we came up with content marketing solution which not only was a pure content marketing solution, we also used technology for hosting this, boosting the reach, boosting the messages and also taking it on social. We created a unique anthem which was in line with what the brand's intended message was called Hama India. We leveraged all our characters to create the initial buzz around this content piece and also within the content piece itself. And we had very encouraging responses. We had about close to 1.5 million video views and about 46 million impressions that happened on this. I'll just play just a sample of one of the initial promotional videos that we had shot for this. So like I said, we actually not only created this content marketing piece, we actually deployed it on the platform itself. We used the power of our recommendation engine. We used auto preview tool. We also went out and amplified this message on social using the power of our characters and our own platform itself. And we managed to create enough and more buzz around this and deliver the brand KPIs. Another example that I would want to talk to you about on hosting is about Ching's. This was a brand that came to us with the branded content created and the ask was simply to leverage the power of the platform to amplify the reach of the message. And this is something that we went out there and we hosted and we not only hosted, we again amplified it using our various tools like notifications and again our hosting platform and AI and ML solutions like Minutely to again boost this. We had encouraging responses on this in terms of 40 million impressions that we had. We also have worked with Bevo to do something called live streaming. The last four launches that Bevo has done, their mobile phones have been live streamed on the platform. The client began with us on this journey and has seen encouraging responses and positive responses. So today your launch event doesn't necessarily need to be restricted only within the four walls within a certain set of people. You can actually leverage the power of this platform and reach out to a larger segment and it can be a direct to consumer event that you can create which can help your brand get imagery uplift and create initial buzz right from day zero itself. We've had about 9.5 million impressions that have happened on these launches that we have done with Bevo over the last couple of months. I was talking about gamification earlier and we've done a lot of solutions. I'm sharing one with you which is right now in fact active and on right now. There is a show called Dadakri. It's a quiz show that's aired on Z-Bangla hosted by Saurav Gangli. Colgate had come to us and we were in conversations with them and they have a proposition which encourages people to smile more. We created this solution for them where we created a game and when you interact and you're playing with a game depending on how you're either scoring well or even if you're not scoring well, there's a contextual messaging of Colgate. It's not just pure branding but there's a contextual messaging of Colgate that comes in. Every day we have millions of people who come on the platform and engage and interact with this game who are exposed to this message. Again, this is a great example of contextual messaging which completely uplifts the brand KPIs. This is a case that came to us for that all. They were launching a mom approved campaign. The target audience was very clearly mothers and their goal was to go deeper into the various regions and get drive connected engagement for their message in these specific regions. We leveraged the power of our characters across all the regions and some of the stuff I'll share with you is Marathi and Hindi. We created concepts which were around the influence of marketing and social marketing platforms which helped the brand get the Philip beyond the classical messaging that they had created and were plastering across mediums. I'll just quickly take you through another video which was in Hindi for this. The big advantage was this, we actually created a two-face campaign. We had a teaser and then we had a reveal and what I'm sharing with you is the reveal. The big advantage is the characters that we utilized in this had already enjoyed a very strong connect with consumers and they have enjoyed a certain equity which went in very well with what the brands intended imagery goals were. So we had very high completion rates on this and we got about 5.8 million impressions and you know solutions like this help us, help brands navigate the issues of avoidance and clutter breaking. The last one I'm going to leave you with is in a similar direction. This is for a brand called Asian Paints that we did. The brand had created a campaign themselves and they had a creative idea and a thought and positioning that they had already done. We worked with the brand to create a creative solution which was communicating the same message but leveraging in the power of our characters and our influencers. We started on this journey with the brand and initially it was going to be just a 10-day activity but it's got such an only purely on our platform but the results were so encouraging that it's still continuing on the platform and therefore I don't have the results to share with you at the moment and in fact the client has taken this even outside of the platform on other mediums. So that's what I have and before I sign off just want to reinforce the message saying that while digital comes with a lot of opportunities it also comes with a lot of challenges and I think marketers and brand owners need to leverage the power of content and technology and work with the right partners to help amplify their brand messages and deliver their brand KPIs and their business KPIs and we at G5 are always happy for brands to throw challenges at us so please come work with us. We are happy to engage, collaborate and do innovation and celebrate success and for all those who have been nominated for this evening's awards a big congratulations to each one of you and I hope you guys enjoy your evening today. Thank you.