 So hi, so who are you? Taka Tsujimura president elect of SID so you will be the SID President next year next year two years. Yes, and hi. So who are you? I'm Larry Tannis, and I'm the old guy I was a president 30 years ago, and I'm wishing our new president Great success. So you giving some advice or some ideas or something? well At my age, I don't give out too much advice anymore, and he doesn't need it actually So um So did you work with the OLED? So what do you do with OLED? Actually that these days I'm working on something like an old lighting strips mainly these days I'm working on advertisement marketing kind of all the lighting strips, so So and in the past Actually in the past yeah, I was working on all the display things and at first I was working on LCD but that moved to the OLED display industry and then Yeah, worked on active matrix OLED manufacturing So You part of making OLED commercial. Oh, yeah, and I was in Kodak at the time and Worked as a director to make the first active matrix all that line and then We developed all the television technology and I think that that is making a new industry for the television now and What are you doing? Well liquid crystals were just coming of the road and plasma and EL was kind of running the course having trouble and Liquid crystal pass them up in 88 There was a big show in Japan where the new liquid crystal was demonstrated with high resolution and large size OLEDs were not even heard of them at least not as a display media So you part of making the LCD into mass consumer product. Actually, I made the first breadboard of the first LED No liquid crystal calculator display in 1973 and it was used in an autonetics calculator Nice, that's cool. So what goes on at the SID? This in general and the display week. What's the biggest challenge that you will do next year? SID is getting a lot of improvement and you know the display industry's Boosting so we are getting so many good new technology. So And also that we are having a lot of boost in China area. So Yeah, we're just Collecting all the such a new technology and people and making a society better. So, yeah, it is a good Improvement. What's happening right now over there? Oh, do we are having a cocktail reception party? Why the president president is not coming yet? The president is the last one to come. Yeah, I think so. So Do you come every year? I do I think I came first in 70 1970 I'm not a founding member, but I was very active for taught classes taught at UCLA for 20 years on displays wrote a book 40-pack been active and The shows are the pruning ground for the next whatever it's going to be we never know and the recent years are Just as cool as the early years or is even cooler even more interesting. Oh, it's getting more interesting and better we now our displays now are better than nature the the 8k new Resolution is just over the top fantastic and Roses are on fire and blue moons are really blue The quality of displays today exceeds what the public ever expected to get and so these OLEDs Like for example the one LG's are selling. They're like so amazing, right and Pop it out and it's a real thing people can buy them for like couple of years, right? Yeah How cool is that to be involved with this? Yeah, I didn't expect that when I when I was working on the first active matrix line Yeah, it was very costly at the time and I was thinking we have a Very good contrast ratio for what are the discreet performance is great But it was so expensive. So nobody one you wanted to use that but these days are Prices going down so everybody can enjoy the merit of all that. So how did that happen? Because all of this was two years ago was 30 years anniversary, right? So that's a long time, but how did it get into the point of being actually we we were using now? pixelation technology RGB pixelation by the shadow mask but the shadow mask brings lower yield So that's why that we brought in Brought a new actually new technology white plus color filter technology, you know that the color filter has a very high yield due to the A lot of maturity in LCD field So that's how we could assure the very good yield of all that television That's why at the cost of us dramatically reduced. So it's with the you say the white So it's a RGB plus the white or how does it work? Yeah, RGB and Plus one point that is yes, and we have sub pixel for sub pixel arrangement. That's why The power consumption is determined by the white pixel That's why we can have a low power consumption as well as a good Color reproduction. So that was how long did it take to make this work? Actually in that was in Like a year two thousand We had a lot of discussion and everybody was 2000. Yeah, two thousands Yeah, 20 years ago, we had a lot of discussion about it. There should be a trade-off between color saturation and power consumption, but due to that kind of a magic using a Sub pixel RGB W sub pixel and also We actually made a lot of improvement in the audit formulation for the white. So that's why we could achieve both power consumption and Caterpility But it took 20 years to get to you know, not 20 years actually the when I made a that 100% NTSC Presentation was a 2008 so the 12 years So 12 years ago was a presentation about what about the 100% NTSC White plus color filter all that so that means before then it was not that good Actually at the year before that that was a silly two percent or something but due to such Improvement in the formulation and also the color science we incorporated. That's why we had a lot of boost So that's why we could make that kind of a great number happen How awesome is it the feeling to to know that the stuff you've done? It's like it's all over the place like in every single room there are all over this. I mean, it's just everywhere Yeah OLEDs have unique properties their performance is better and Their power is less, but their life is less and their weight is less So it makes them ideal for cell phones where life is not an issue And the cost is higher so it doesn't necessarily Caused them to be leaders in the consumer market for television sets But they are higher performers And the crystals seems to keep getting better catching up with them And so we're going to see at this show what the contest is the liquor crystals now another step forward with quantum dots or are the OLEDs another step forward with Filters and calm dots. It's going to be a good show And what do you think about the display industry? Is it like the coolest industry out there? Yeah, it's actually Growing I think actually changing a lot. You know what in the past? Our biggest topic was flat panel display, but actually yeah, the flat panel display everybody always have and at home so What we see in a display week these days is something a lot of different from the past thing actually ARVR or the micro LEDs flexible That kind of show in the future of our displays or that is very brilliant or maybe that that is Artistic and For example the three-dimensional television existed before but it is a lot changing these days So we can enjoy the real 3d image without Glasses so that's sort of a new technology will make a new business It's just so clear and so amazing and so the kind like saturation is so amazing is It feels like you're there. Yeah. Yeah. Yeah, it's just better than a real reality right like you say I'm going to join the party and So we can have a session at UCLA if you come there about the new museum showing the evolution of the technology So there's a museum on on the it's on campus Belter Hall Room 3400 and what kind of it's about display history It has a display history right at the same location that Sid had their very first meeting back in 1962 September says as a museum on SID The museum is in two parts. One is the evolution of SID Which kind of parallels the second part which is the evolution of electronic information displays. All right That's really awesome. All right. Thanks a lot. So we need to check that out. Yeah, I gave my card, right? Yeah, we'll check it out. Any time that you're going to be in Los Angeles Open for the public. Yes. Yeah, and all year. Yeah Monday to Friday or Whenever the university's buildings are locked. I think on weekends and at night, but otherwise it's open to the public Oh, all right. Thanks a lot. Awesome. So I hope it's going to be a great show and Looking forward to all these technology one thing I wonder is all these amazing displays Do they happen by sheer talent of the engineering was always billions of dollars if there's not like huge investment It doesn't happen there's a yeah, the new business are seed things and then So many investors are happening. So It's also always a question of investment, right many times, right? Not just being smart, right? It's not enough to be smart sometimes many times is so cool displays and they don't get in the market, right? so, yeah, we are Develop and cool enough thing to track the investment. So That is why we're our industry is growing and you say a traction in China Yeah, a lot of stuff happening in China and they're getting really Doing some good stuff. Yep They are really serious about all that They are making so many manufacturing right so That is I Will see more all at this place in your future. So many new members, right many new members many people joining Yeah, that was a growing a rapid light And attendance is going up. I heard. Oh, yeah, the show very much Especially this year. We are holding a national this or yeah We have a lot of people attending and every number is better than the last year