 Well, Walmart announced it will acquire Visio in a deal valued at $2.3 billion, a move designed to help boost Walmart's advertising business through Visio's smartcast operating system. Walmart is saying we want ad revenue. We want to sell ads. We want ad revenue to be a big part of our business now. And that's really interesting when you think of the fact that Google is facing questions about whether it can continue to bring in ad revenue with AI, possibly reducing search traffic. And there's a reduction in search traffic for other reasons too. People just going to TikTok and Reddit directly and things like that. There is more competition in the ad market now than ever. And it's interesting to see as maybe search declines as the place for advertising, Walmart sneaking in and saying, you know what, one of the big growth areas for advertising in the future is going to be the television interface. It's going to be showing you an ad while you're clicking around whatever platform you have. So let's get one of those platforms.