 Hi, I'm Peter Burris with another Wikibon Action Item Quick Take. Neil Raden, you've been out visiting clients this week. What's the buzz about data and big data and related stuff? Well, the first thing about big data is the product development cadence is so fast now that organizations can't absorb it. Every week something new comes out and, you know, their decision process is longer than that. Not one person decides to bring in food. It's a committee decision. So that's part of the problem. The other part of the problem is they still run on their legacy systems and they're having a hard time figuring out how to make the two things together. The third thing, though, is I want to disagree with something Dave Valente said about the insurance industry. Insurance tech is exploding. That industry is in the midst of a huge digital transformation. And perhaps Dave and I can work together on that and do some research and just some of the very, very interesting things that are happening there. But, oh, GDPR, I'm sorry. GDPR is like a runaway train. It reminds me of Y2K without the lead time. Everybody is freaked out about it because it infests every system they have, and they don't even know where to start. So we need to keep an eye on that. All right. This is Peter Burris, Neil Raden, another Wikibon Action Item Quick Take.