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Uploaded on May 27, 2010
How much does it cost to fill a pothole? How does a CRM system help a city understand costs? http://www.linkedin.com/in/spencercstern An excerpt of an interview with Spencer Stern with Mark E Goodman in May of 2010. In this segment, Spencer discusses why it is difficult for a city or municipality to understand the ROI of implementing a CRM system. Spencer notes that without a CRM system, you can't understand what it costs to provide a service. Once the system is installed, a city manager will know costs. Then can put together a plan to become more efficient