 All right, welcome back. Jeff Rick here, Dogpatch Studios. We're here for the Fusion IO Atomic Series launch. I'm here with Michael Mendenhall. He's got a big title, chief marketing officer, chief communications officer. Michael, congratulations on a great event. Well, thank you very much. It was a pleasure having you guys here. I'm glad you came and had some fun. Yeah, a lot of good energy, a lot of excitement in the room. So we talked a little bit about before the show went on and really all about speed, speed, speed. All about speed. Tell us why speed is important and really why you guys are so focused on it. Listen, it's no surprise that we sort of lead the industry in 10x improvements, 4x improvements, 2x improvements. But what's more important is for our partners and their customers, how are you solving their problems? And when you think of the cost or the price of slow, the price of latency, I don't get information fast enough. I have a poor guest experience. I have people that opt out of my website. I lose retail or e-tail because it was too slow. There's a price to that in business. And we believe that with this new product, we can make people certainly more efficient, quicker, certainly help their margins, improve their business, and overall make them more competitive. And so it's about speed. It's about application acceleration. So sometimes speed's not good if you're too far out in advance, sometimes the pioneers take a lot of arrows. So how are you helping your customers really start to rethink flash-centric application development and acceleration? Well, I think it's sort of been proven when you look at the most recent consolidation that happened even this past week. It's certainly proven the model that the market's moving in our direction, not away from us. And so I think you're going to see, just as you heard from IBM today, from Dell today, from Lenovo, this is not going away. It is going to be persistent. And that the customers are moving. And it's not a question of if, right? It's just a question now of when and when they're going to do it. And we certainly see that happening in the marketplace. So it's going to happen. You can see that certainly the business benefits from it. And we're here to say that we keep pioneering. I have to tell you, I think there was a moment in time for Fusion I.O. where we went in a certain direction and the rest of the market went in a different direction. And we had the vision to say, no, flash is memory. You don't need the solid-state disk stuff, right? Let's move to solid-state, right? And so you sort of see that. And I think that's been proven tonight with the launch of the Atomic Series. Yeah, and clearly going with a more partner-centric, go-to-market strategy. Certainly it's going to pay dividends, I would imagine. There's a lot of feet on the street with the partner ecosystems that you guys highlighted tonight. And when you see the ecosystem, at least the one good thing about our announcement versus others that happened again this week is ours is proven, right? We've been working with our partners with the launch of the Atomic Series, and they've proven the capabilities, the reliability, the speeds at which it delivers. And when you think about what we then do when we take the Atomic Series and put that into the appliances, what that's going to mean, I think you're going to see great things from the company. Yeah, and clearly it sounds like some of these leading verticals, as outlined earlier tonight, financial services, healthcare, energy, education, entertainment. Media, video, or entertainment, you certainly saw that. And I think it's roughly, don't quote me exactly, but around 87% of the Fortune 100 companies use Fusion I.O. product. Wow, which is maybe not that well-known. You guys are obviously well-known for being in Facebook and Hyperscale, but maybe less well-known for really your enterprise to a print. And the SMB business. I mean, we scale all the way, and I think what you'll see with this latest generation of product called Atomic Series, we scale either way for you. So you think about what your needs are, and we actually match those needs with solution sets. And in working with our partners in that ecosystem, we can build the right applications for you that serve your business need, and that's been working great for us. So talk to you a little bit about kind of where the company is. You're relatively new. This is a new launch, a lot of excitement here. You've got a special event in San Francisco. You know, kind of, where's the company in kind of coming out of maybe a little bit of a darker phase or misdirection? I don't know, I don't want to speak out of school, but it sounds like you guys are really doubling down in this direction with this launch. Listen, it's no question we believe, one, what I love to say is competition is noise. We actually were one of the founders that actually created this category within our industry. We pioneered it, and we continue to. And I think this latest innovation demonstrates our commitment to innovation, our commitment to the R&D process, and the importance of it. And we've never strayed from that. I mean, the company is not strayed from that. You know, this is not something in terms of a new development cycle like this that you do overnight. So I think there are probably people that some would say, hey, where were they? Well, we are busy innovating. And I think you see that tonight. We're working hard, yeah. And again, you've seen, and we've covered some of the research that David Floyer's done from Wikibon on the real nuts and bolts of what atomic rights all about, what Indian compression is all about. You know, designing things to work within the hardware, not only for the rights, but also longevity of the media as well as then, again, ultimately it's about the applications and really flash accelerated applications. So pretty exciting to give you the last word before we let you go back to your party. Well, we're about now. And it doesn't get any faster than now. Well, all right, well I guess now we'll let you go back. Thanks again for having us. Great event. Jeff Rick here, Dogpatch Studio, the Fusion IO launch. We'll be right back with our next guest.