 Oh, what's up everybody once again is brand man Sean and today we're gonna talk about sales funnels That's part two of my video talking about marketing funnels Now this marketing funnel and sales funnel content will be some of the most important content on this channel when it comes to you Building an effective strategy for whatever you want to sell, but of course often we're talking about Music and the merch and all them other artists related things So you really want to show this and share this with your team when y'all are trying to build out the strategy But anyway, let's hop into it. All right, of course in that first video I showed you guys the marketing funnel and as I said here is a sales funnel. There's some slight differences I'm just gonna knock out sales funnels and then we're gonna run into the nuances later So just follow sales funnels. You have lead generation lead qualifications selling and then CRM You'll find multiple versions of a sales funnel across online But I think this is the simplest one to start off with right so lead generation means you are Finding people who could possibly be customers. You're trying to start identifying potential customers Lead qualification means out of those people that you got in contact with that you made aware of you You're trying to qualify Which one of these folks are actually the type of people you want to sell to or could sell to So let me backpedal a little bit when we talk lead generation. There's two types outbound and inbound activity I'll get into the inbound later, but let's pretend that we're making a sales call You know those people who you have no idea who they are they hit you up on the phone those cold calls Well, that's somebody doing outbound lead generation. They're going out putting effort in To finding customers and then throughout those conversations typically they're trying to qualify These people so when we talk about qualification and seeing if you're able to be sold to Every single product isn't for every single person. Let's just go to the extreme and say I'm selling something. That's for senior citizens and I'm call you up I have no idea how old you are and I'm asking you questions on the phone to see if you're over 65 years old or whatever the senior citizen age is if I ask questions and find out you're under the senior citizen age Then I now know you are not qualified to buy Whatever I am trying to sell or maybe I might try to finesse the situation and see if you have a grandma or grandpa That I could get in contact with but that's how lead qualification works And then of course selling that's the actual sell in exchange of the product that you have customer Relationship management now in this phase you manage your relationship of The customers that you now have you and you can you can also keep it going with just a quality product experience Customer expectations must be met or exceeded if you want to keep these people to be your customers and start creating loyalty So now let's compare the marketing and sales funnel and then we'll hop right into the specifics of what that might look like For an artist with their music or just brand in general One if you look at this marketing and sales funnel side-by-side You remember from the marketing funnel video you go through awareness consideration conversion loyalty and advocacy so basically this is entire process of let's say a fan discovers you They start to like your music They start to listen to more music after those first few songs they discovered and now they get in with your brand Now they become loyal to you and then they keep this cycle going because they start telling more people about your music All right This is a very much so a content-based thing and we want to keep it super set service level of the marketing funnel Particularly for a musician. They're discovering your music. They're discovering your brand They're consuming your brand and then they're spreading your brand now when we look at the lead generation lead Qualification section of the sales funnel you would actually cut this off as an artist because for the most part Your lead generation and qualification would be taking place in your marketing funnel So that's them discovering your music. That's them Discovering your brand consuming your brand because as you notice there are no sales in the conservative marketing funnel You then combine these as an artist because this is how these work together Sales and marketing go hand-in-hand at the top. There's the marketing funnel and then it leads right into sales Particularly for you as an artist There's different ways people might try to flip this but let's do this traditionally for how it will probably look for an artist You have your awareness fan creation and now there's this loyalty of your fan base and now you start to sell things You don't necessarily have to sell things to only fans Right concert sales and people going to your show can actually be a part of what helps them turn into a fan or even a loyal fan but for the most part what you'll have is These people going through this funnel of becoming fans and now you don't worry about the rest of the sales funnel Now they're fans of your brand when you create products to be available They just sell to your fan base. You're not trying to qualify leads or look for Some leads at that time you are simply just trying to sell to your fan base because they're already qualified as your fan base You don't need to try to go waste all the effort selling to new people making them aware of you and all that stuff So what that looks like when we talk about outbound marketing earlier, you now have inbound marketing Inbound marketing is the fact that as an artist you're creating all this content you put stuff out there You can go to the marketing funnel video to get you know more Attuned to that if you have not watched that video, but once you have that inbound marketing people are self selecting into your process They're self selecting into your funnel because they say hey, I became aware of this artist I like their song or I like their interview. Let me look out for more of them Let me go deeper and deeper into their funnel when you have that outbound stuff Once again, you're putting the effort in you're going out So just imagine if once again you had to call somebody out of the blue or you're trying to go door-to-door or whatever You're getting in people's face. Maybe create some kind of ad or something like that. That's outbound Now the difference is think about Pizza Hut Papa John's whatever piece of place you like to go to have you ever called them for a pizza Have you ever just walked into their doors looking for a pizza? That's inbound They didn't ask you to come there. You got your craving you decided and you came Already ready to buy and that's what you're priming your fan base for when you're building that trust in their brand And they're deciding that they really like you now Lastly, there is a marketing funnel sales funnel combination where you would still use the lead Generation and lead qualification portion of the sales funnel, even though you already have a fan base now Take it back. Once again, you already created fans and we're down to the loyalty standpoint These are your fans that you have But now let's just say you have a product that all of your fan base might not necessarily be able to afford Or all of your fan base might not necessarily be in the right area So some portion of the lead generation could be saying hey, I'm doing a concert That's in LA or I'm just doing my tour So you're trying to make sure fans in a specific area as you go throughout tour are aware of What you have going on so they can then decide to buy your product So now you're targeting specific people within your fan base If you think about Ryan Leslie if you look at the Ryan Leslie video I did he use Superphone his app that a lot of you guys already know about check it out If you don't but he is basically able to filter throughout his fan base And you can see which levels of fans that he has and once a year He has this private party where he's targeting specific fans that spent a certain amount of money on them that has certain behaviors I don't know all of the things that he chooses to target these fans But he chooses them because they'll be more likely to buy and he wants to show some sort of things as well But you can also tell who would be more likely to buy and who's worth targeting in your fan base based on specific Behaviors just like once again if I had a concert on LA my LA fans would be more likely to buy than my New York fans Very simple. Let's keep it at that level, but it applies to a lot of different situations So once again, there's the sales funnel Then there's the combination of the marketing and sales funnel that you'll be using Often once you start to create those fans So a lot of you guys are in the process where y'all are focusing on this marketing funnel And then the combination will be hey then I'm trying to sell to them because I have fans and Then you also have that combination last but not least when you have these fans, but you have specific Experiences they might be exclusive in whatever way they are that you want to target to specific people Within your fan base. There are a lot of different tools to do that and some people hey They just posted on Instagram and hope the right fans find out about it But either way goes take this in people because this is very important in how you view your fan base creation It'll become more and more important as you get more and more fans I know some people are at the very beginning y'all need to solely be focused on that marketing funnel Period now some people are further along y'all have certain levels of fan bases Y'all could really start to take some of these things in and as your fan base grows You might want to reference this video and the marketing funnel video back again and again Just to make sure you're thinking and utilizing and maximizing what you get from your fan base All right now That's my spiel on marketing and sales funnels now Of course, there are a lot of nuances you can get more specific on each and every layer You should do that research on your own if you want to know but other than that ask some questions You know in the comments below we like to answer and discuss questions I would like to know what you guys think and last but not least if you liked this video Go ahead hit that like button if you like it you might as well share it and if you're not subscribed You know what to do here does subscribe button