@holloman Meets: Foodspotting.com's CEO And Co-Founder, Alexa Andrzejewski





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Uploaded on Oct 29, 2011

The average internet start-up founder these days seems to have an engineering or business background, Alexa is the User Experience (UX) Designer that decided to challenge that paradigm with a new take on restaurant reviews; picture led dish reviews. Her food app is only 18 months old but has already raised £2.4m from investors and created a whole new genre with a massive following. In this interview she will reveal the secrets behind her tremendous success.

This interview is part of the 'Tech Talk in Silicon Valley' series which will be published here over the next few weeks featuring some of the biggest and hottest digital businesses right now teaching us about how to succeed in the digital world.

Previous interviews:
Metaswitch Networks, CEO, Kevin DeNuccio
Kraig Swensrud, CMO, Salesforce.Com
Tristan Walker, Director Of Business Development, Foursquare
Tim Bentley, Founder & CEO, Giftly
Toni Schneider, CEO, Automattic

:: Christer Holloman is the chairman of First Tuesday UK, creator of 'The Social Media MBA', public speaker and ranked as one of London's most influential individuals within New Media by the Evening Standard.


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