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Ted Baker parrot held in creative ransom

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Published on Jan 26, 2017

100 ceramic parrots and 100 ceramic fish intended for a Ted Baker store design were mistakenly sent to our sales promotion agency, bizarrely addressed to a member of our agency staff. We kindly sent them back, but took the liberty of holding one Polly hostage in an attempt to extract a marketing brief out of the retail giant.

A creative ransom note was designed and sent to Ted Baker's Global Communications Director and the Senior Store Designer, who was responsible for the rogue parcel.

Receiving no brief, the agency upped the ante, sending further notes and tongue in cheek threats.

Did Ted Baker surrender? Did we ever receive a brief? Or did Polly become Polly gone? You’ll have to watch the video and see for yourself.

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