 The biggest reason why no one does this is because it takes a certain level of crazy and a certain level of consistency that many people don't have. And if you're crazy enough to keep on waking up every day to put something out there that no one cares about and eventually they could care about, then you're good, go for it, make a brand. The worst thing sometimes that can happen, you can get satisfied, but greatness doesn't get satisfied. Now that's why I do think entrepreneurship is a sport. Like I think you can take any widget or product and you can see how good is that founder at pivoting to a real business. Whereas like the people I've seen in life that are the happiest or the most successful are really enjoying themselves, they're just being creative. There's magic in beginning things. You don't have to know every step you're gonna take, but rather than sitting still, take a step somewhere. And when you have almost like nothing yet, it's like you have nothing to lose. You have literally no risk. Like it's just like, let's just... You're in the bonus. Yeah.