 What is up everybody welcome back to the channel you guys in this video I'm gonna be simply walking my buddy Ethan out of Alabama of all places. Shit I don't even know what the hell is in I don't even know where Alabama is like what the hell is even out there dude. But he's a young entrepreneur college student freaking crushing it into real estate into real estate wholesaling and really just getting his feet wet and so this is a an actual buddy of mine a client of mine. That kind of brought me aboard his team to teach him Facebook ads and social media marketing. So in this video I'm going to simply just walk him through and and we're going to set up a conversion that there's a handful of ads that I have a client do first. I'll have them if they're a local business a lot of times I'll have them pull out their phone and simply introduce themselves run a video view ad a Facebook video view ad and just introduce themselves you know one two minute. Simple intro your background your experience your passion why you're so fired up on what you do why you love helping people and just doing what you do simple intro video and the whole objective with that is to warm your audience up is to is to run a video view ad capture a custom audience get thousands of people in that local air to see you and then start retargeting them. Right so we're past that part now. So now as we go into lead capture we're going to set up a conversion that and what he put together is a simple landing page. A lot of my landing pages are through cartridge so if you're if you're new to the online, you know business and you're looking to capture leads online. There's a handful of tools that you'll need you know you'll need a landing page software you'll need some type of email automation. And if you're in the business of appointments you'll need some type of online calendar. So cartridge is the one that I've been using since 2018 to really provide those tools and allow me to build a business. So there's a 14 day trial there's a link in the description profit with cartridge online. I highly encourage you to just simply activate it for 14 days. Try it compare it to what you're currently doing and see if it really helps you build a business online. Because conversion ads is all about that conversion ads is simply for for for businesses that are looking to capture leads whether that's getting someone to schedule an appointment. Whether it's whether it's getting someone to your website to purchase a product a physical product a digital product, whatever a conversion right that's a conversion event. So in Facebook, there's that specific objective conversions and that's for lead capture so he's in the business of looking for motivated sellers out there in Alabama local business owner right focused on that local city in Alabama I think it's. I forgot what city is but we'll find out right now but we're targeting a very Auburn Auburn actually. So we're targeting a very small city Auburn. Looking for motivated sellers he put together a simple landing page he put together an actual PDF to entice people to get people interested to get people to raise their hand and say hey man. I like that I'll put my name and email, send me a copy right interested people there that are that are interested in that topic that's what you guys want to do man. Get your hands on some type of of digital PDF some type of online training video you want to when you're running ads you want to be able to capture leads in a way where you're you're you're able to do it at a very inexpensive cost so your so your your your cost per lead is is low. And you want to get people into your world by giving them something of value up up front for free right so you always want to lead with some type of freebie a free download a free coupon, a free discount a free PDF a free training video, whatever. Lead people into your funnel get people into your world by offering something of value for free, and then where you're maximizing profits is on the back end. So after they jump into your world. That's why email automation is so important you must be nurturing the leads that are coming in through your Facebook advertising, you must be nurturing that list through list through some type of email automation. Okay, and again if you're in the business of appointments, then you'll need some type of online calendar, and again cartridge does all that for me. So enjoy this when you guys if you if this is the type of stuff you're into social media marketing Facebook advertising, building a business online. Subscribe my name is David I'm out here in San Diego, doing all the above, building a business online since 2016 and really bringing a lot of value so if you're into this type of stuff subscribe. Smash the bell for notifications and drop me a comment below. Let me know where you guys are coming from and let me know how I can bring value to what you're doing online. Alright guys so hold tight I'm going to bring Ethan on the line, and we're going to run a Facebook conversions at enjoy this one. How are you doing. What's going on buddy. Hey hey how you going. How you doing sorry. I'm good man I'm good just coming back from from the beach actually. Okay, yeah. Yeah yeah yeah so just enjoying the day freaking again some air bro again some air been been locked in you know locked into indoors. Yeah, yeah, I feel that need to get some air so I live about, I would say maybe maybe 1520 minutes away from the beach. So, I bet they're in Cali is nice. Yeah, it's a nice day right now it's a it's a nice day. So just want to get out there. What's that. Is it still kind of sunny out there. Oh yeah bro big time. Big time. Oh yeah it's completely night here so is it oh yeah at night time you're a couple hours ahead of me know I got I got beautiful daylight right now for another, probably for another another another couple hours. Yeah. Yeah, that's pretty nice. As we move more into the spring. It doesn't get dark until about 830. Oh, wow, really. Yeah, yeah, I don't actually think it ever is like that here and miss the latest it's like seven. Yeah, yeah about eight o'clock 830 more spring time. But yeah man enjoying enjoying it but again, cost a living bro that I mean shit and a pain for its arm and a leg to live out here you know. Yeah, no yeah I expect that yeah. Yeah man. Have you looked at any of the videos. Heck yeah, I'm crushing it I'm going through it but I'm not going to play with it. Yeah, I would. I mean like it seems like a lot easier than what I expected to like getting to click bang and like you're just, you know, just getting your affiliate link like I don't really. I mean I want to understand what is that he's choosing what products to promote but like overall. I don't really like the way that the clicks funnels look at all. Oh yeah I know. I know in fact. What I'm going to do though is I am going to actually I am going to activate a I am going to get it I am going to get it strictly for for this, like strictly for for affiliate marketing with with him. But, but again, you still need some type of email automation but I think the way he teaches is the fact that you're not even building an email list. It's simply running Facebook ads to to your landing page. And then from there, they go straight to an offer. Yeah, no yeah that's that's what it seemed like for he was talking about with that that like a battery incident and I was like, if you just need to literally build landing pages why couldn't I just do that with Cartra. Yeah you can you can so I'm I'm I'm on I'm on the first module still but I'm I'm I'm halfway through the first module. So I just where do you go and see the modules I just went there to the very first page and said get started here and it seemed like all the videos were a little bit scattered to me. No, no, they're all they're all laid out we'll cover it we'll cover it after we're done here. Okay, yeah, we'll take a look at it together. So what do we got to do we got it. Are we going to run that. I mean how it is that we plan until actually run the ad or do anything after this like I didn't know how the conversion as are supposed to go or anything. Here's what you want to do like share screen. Let's go to your Facebook business page. Okay, so then. So then you don't have you don't have an ad then ready. Right. I don't have a video or anything like that I didn't know what it is that. Okay, like what direction it is that I should be going into anything. I mean, let's let's do that then let's let's kind of just mastermind real quick on on how you should lay all this out and what to, what to kind of expect over the next you know few weeks and and what to even budget you know what to even budget. And put aside, but what you want to start doing go to your business page, what you want to do and you want to just get in the habit like getting the habit whether you, whether you put out a video I mean excuse me whether you run an ad on it or not. I thought we were going to run a conversions at right now, but it's okay. Let me just walk you through what and let me just prep you for it. Yeah, I just didn't know what it is. Yeah, this is important. This is important anyways no matter what so here's what you want to do. You want to really prepare and really, really build the discipline of being consistent with a new video on this business page every seven days. Regardless if you're going to actually run it as an ad, like you want to at least get in the habit of putting up a new video. Because really what you want to be doing is you want to be running a new video ad you want to be running a new video ad, because if you run one ad let's say we run one video ad right now for seven days and, and there's not a whole bunch of of leads coming in you're going to run another one right away. You know you're going to be running them for for let's just say seven days to see you know if it if it's a if it's a good one or not. And so you want to run one multiple you want to run multiple videos throughout the month. So, when every week, technically one every week, if possible, but they'll make there might be some weeks where you actually run an ad, and that ad is actually producing leads. So you won't have to release that new video right away. You might not have to release that that second video until maybe the third week, for example, you know, so but at least you're in the habit because where everybody drops the ball man I've done this a million times bro. I've spoken to a million businesses on this exact topic since 2016 alone, a million of a man literally it's crazy so many businesses where 99% of people drop the ball is they lack the consistency of that new ad of that next ad. So, whether it's an image or a video, it doesn't matter, but if you're already somewhat getting comfortable with video I want you to keep putting out video forget about an image like keep putting out a video. But yeah, totally fine with that I just don't know. Yeah, so here's the day in the video or yeah how long it should be. Yeah, here's the deal. I'll explain all that right now. So that's the number one reason why most fell at Facebook advertising is because they just, they lack the consistency of dropping new ads. They think they can run one ad and leads are going to come in. It's like dude it doesn't work that way, like you have to put out more ads you have to test more audiences you have to be consistent, because two things need to start happening. It has to start creating audiences around everyone who's watching your videos, and then Facebook has to start creating audiences around everyone who's landing on your pages. So that doesn't happen on the first ad at all, like at all at all. So the pixel that pixel needs data. And so the data that it's going to be receiving our people who land on the page, but don't opt in. So in the second ad they see your video I like let's scroll down. Let's say this this video right here let's say that's an ad scroll down. Let's say this is an ad right here. People see your video ad they click on it. They go to your landing page, but they don't opt in. That's pixel data. Now Facebook. Yeah, are reading the type of person who's landing on that page. The second Facebook pixel data is when that person when a different person lands on that page and actually option, and then they land on your thank you page. Now that Facebook pixel is getting data of the type of person who's landing on that thank you page. So it takes a few days it takes seven to 10 days it it may take a couple different ads for that Facebook pixel to really start reading the data. So it's not like you're going to run an ad and all of a sudden you know 100 leads are going to come in by tomorrow like it doesn't work that way, because where Facebook advertising works is when you're retargeting. When you're retargeting people who have engaged and viewed your video in the past, or when you're retargeting people and in those people landed on your website before but they just didn't opt in for whatever reason. But now they're seeing ad number four now they're seeing ad number five because you're retargeting them. Right because you're going to be building custom audiences of those who are watching the video. Those who are landing on your landing page but not opt in in those are the two main main audiences that you'll always want to retarget our video views and landing page views. Now the people who actually land on your landing page opt in they put their name and email they end up going to the thank you page. That's an audience that Facebook for sure wants to know that's why the pixel is on that thank you page and also that thank you page is your custom conversion. Also that thank you page is your custom audience. So now Facebook the data the pixel is starting to read the type of person who's landing on that thank you page. But what you're going to start doing from let's just say ad number two and on once you actually start capturing a lead. You can capture one lead once you capture one lead that thank you page that pixel was read someone landed on that page other than you and I. Right so now that pixel starting to get data so what you'll start to do from let's just say ad number two and on is the people who land on the thank you page that'll be an audience that you'll always exclude. So as you set up the ad you'll exclude that audience. And so. And so what I'm going to do is I'm actually we can walk you I'm going to walk you through it we'll walk through a full blown ad. But we won't we just won't complete it because there's no there's no ad to run but I can at least walk you through it so you know. And you'll have this recording and I have those other recordings to and I have to assume to you. They're on my YouTube channel I got to just go through my YouTube real quick and because I didn't title them with your name which I totally freaking should have. So my bad but but I'll shoot them to you ASAP. Okay yeah yeah yeah yeah I just want to make sure I have because for sure for sure information for me for sure. So so the pixel has to start reading data and that happens after multiple ads. It doesn't happen with the first ad. So so so with that being said here's how you want to start laying this out you want to start getting the habit of dropping a new video uploading a new video on this business page every seven days. Regardless if you're going to run an ad on it because all that's going to do is train you all that's going to do is sharpen your discipline. All that's going to do is get you in a good habit of putting out video putting out video and just so you don't feel overwhelmed and thinking you have to do it every day. No just do it every seven days every seven days pick a day every Saturday at this time a new video has to go on my page. And in my real intention is to run an ad on that, but depending on how my previous ad for the week may already be going, I may not have to run an ad on that. But if that previous ad for the previous week that we're in if that ad is not performing I'm going to have to drop this new video. Right, so you want to you want to keep because the cold the cool thing about about a local business owner is that what you're doing all you're doing with these ads. It's like having a magnifying glass you ever grab a magnifying glass and put it outside and let the sun beam through a magnifying glass you ever do that before. Yeah, yeah, of course, yeah. You just freaking burns a leaf or you ever burn an ant or whatever when you're a kid like I used to play around with magnifying glasses and burn shit right because the sun would just beam through and it will hit a point on the ground, like I'll burn a freaking bug or something like that's how this is when you're targeting local, you're not a nationwide brand, you're targeting a very local area. So it doesn't take much advertising to tell you the truth, it takes a few videos. Like it takes a few three, four, five, six, maybe seven videos before that whole entire town is going to know who the hell you are. Okay, that's how powerful this is man like this is a mini commercial. Yeah, that's how powerful this is but again, where everyone shoots their, their self in the foot is the fact that they put out one or two ads. They don't see an ROI and they just completely don't put out another one. You know, like, like everyone's looking for instant gratification over here and it's that's just not the case. So, so you want to be consistent. Number two, the way you're approaching it is the best where you're actually capturing leads by giving someone a free PDF, giving them a free guide, a seller guide, a free, you know, tip sheet on on on selling, you know, which which is what you have. You had that PDF right. Yes. Yeah. So that right there that allows you to capture leads now. So what you want to have on the back end is that email automation like that those emails that are going out. So what you want to start doing, go to cartridge real quick. And let's go into your into your email automation, let's go to your sequences, my communications to the left and then just click on sequence. Yeah. Let's um, this is something. This is a breathing, living, freaking organism over here, like hit the edit. So these emails were again, this is this is number two, where most people would drop the ball and simply shoot themselves in the foot is they'll come over here and set up five emails. They'll come over here and set up seven emails. It's like, dude, that's okay for now to get the ball rolling. But this is breathing. This is alive. This is a living organism over here. Like you want to keep adding emails to this to this sequence. This email thing to go down forever. Like you want. I mean, now you want to be careful on the type of content that you're actually writing in the email because if you're on email number 27, for example, and now all of a sudden we're at the end of 2021. But you're talking about some stuff that happened in January. Right. It would need it not. Well, yeah, yeah, it would sure it would for sure need to be redone, but you don't want to, you don't, you don't even want to have that intention in the in the first place. You want to write these emails evergreen. You want to write these emails where it's not date sensitive. It's not. It's not based on today's current events. It's evergreen. It's something talking. It's it's general. It's something that will, you know, can work for years. Yeah, yeah. That's the type of content you want in these emails. And again, the whole objective with these emails is to get people to schedule a call. So, so as you write out these emails, you want to use that, that PDF, what's the title of your PDF? Seven tips to sell your home without a real estate agent. I love it. I love it. I love it. So in these emails, man, just keep breaking down that PDF. Keep breaking down the seven tips. Maybe you have seven emails right here that are all ready to go out and it's just text base. Maybe from maybe from email number eight to number 14 or from eight to number 15, maybe on those emails, you simply start all over and you go back because on these first seven emails, what you should be doing is referencing the PDF. Yeah, that's what I've been doing. Right. So, so immediately real estate ebook as promised that email that first email goes out immediately. But tomorrow that step one breakdown. That should be talking about page one or page two of that PDF or tip one tip one you got seven tips. Okay, cool. Step one. There's tip one break it down. Right. And let's say for example that's text text base you're just you're basically spinning that tip because you wrote it one way in the PDF, for example, in the email, simply write it a different way. You know, say, Hey, John, just wanted to follow up. Hey man, remember on page one when I was talking about tip number one, you know, blah, blah, blah. Hey, this is what I thought about it or this is this is also what I wanted to mention about it. And it's not a story, you're not writing a story email, you're just writing maybe a paragraph, maybe a few sentences, you know, just just to bring my attention back to that seller guide or to that PDF. And then also just to just to get me to keep continue to think of you. That's what that email is is the email is designed to nurture that lead to get that person to continue to think of you, or to at least have you top of mind. And so if I can continue to bring relevant information via email automation based on what you downloaded based on what you were interested in, that that makes sense. And so let's say for example these first few emails are all text base. And let's say you're breaking down the seven tips on these first seven emails on eight to 15. You can maybe start back at the at the beginning of the PDF. And now Ethan's on video. Now email number eight. Hey John just wanted to follow up. Hey, I just made a new video and you're going to actually really like this video in this video I'm actually talking about tip one and what I really think about it. Click here to watch now. So now all I'm doing is I'm going to I'm going to start all over. I'm going to talk about that PDF again I'm going to talk about tip one but now you're going to see my ugly mug. Now I'm going to be on video. Right. So, so that the simplicity of that. I could put together seven tips. Okay, cool. I could put together 14 emails based on just that alone for seven text base, eight to 14 video based talking about the same seven tips. And I can have those 14 emails go out every other day. So they're not going out every day. They're going out every other day. And that's like for the next 30 days. That person is going to is going to get nurtured. Right. And so an in that in each email not on the first one not on the one immediately maybe do it on email number two or three and on. That's when you're starting out for the appointment. The first email. Hey man here's your ebook as promised. Thank you so much for downloading it. Hey and by the way, check for my emails that I got coming up because I'm going to break I'm going to be breaking these seven tips down for you and you're going to miss it. So make sure you open every email. I'm excited to be connected with you again. Thank you so much for downloading my ebook. Talk to you soon. Right. That's the first email. And then after that I'm again I'm going to just break down each tip in a very just just very very very and this is your personality. Don't try to make it sound like anyone else this is Ethan this is you this is your college freaking level personality like like let the real you shine. Right. Don't try to be someone else. Don't try to be too perfect at all. Because again this is where we're nurturing that lead and this is where we're going to get them to schedule a call. So so in each email from email number two and on your link to your calendar is in there. And that link it's not in the PS. It's not you know in my email signature. No it's a real call to action in the damn email in the middle of that demo. Hey John and by the way man if you'd like to jump on a call I'd love to talk to you. You know my schedule is pretty free this week I'll be in class this hour and this hour like actually talk to me like I'm a friend talk to me like you're emailing a buddy. Like that's how you want to make these emails sound like you're emailing your buddy. You know okay because that's what dumps it down and that's what makes people be like okay this guy sounds like a normal person. Like let me let me kind of see if he can help me. Right so so in there videos like how do you do that in the videos. Yeah in the videos to man in the videos I if are you I would go out go down to your local like print shop or staples or office depot or office max or whatever you guys got out there. Or maybe on campus if you can get on campus or whatever I if are you I would go print a copy a colored copy of that PDF. I would use it as a prop in my videos. And it could I could be holding it as I'm doing a Facebook video ad. And also as I'm doing my videos via email. So so as I get to email number eight for example, again it's all text base. And all you have is you either have a button that says click here to watch my recent video, or that can simply be hyperlinked. And it's hyperlinked or the button is hyperlinked. And once I click on it, you're taking me to another page a cartridge page where it's simply a video. Watch let me share my screen. Let me show you how simple this is. Let me share. Let me share my screen. It's a simple video on a simple page and all there is is one call to action button for my calendar. But in that video I could be using that that that PDF as a prop. Now this is the email video. This is the email video. I don't see the see your screen. So I don't know if it should be up or not. No, no, I'm actually going to share it right now. Let me just log in real quick. So, but but I could be using it as an actual like prop. And again, whether that's whether that's a video ad or whether that's the, you know, email in my the video in my email. But as they as they watch, I'll show you this this one right here. Simple one right here. As as they see that email they read that email they click to watch my video and they're going to a simple page like this. And there's a lot of reasons why I'm taking them to one single page like this. So for example, simple video, one bought one button, which takes you straight to my calendar. So in that video, all I'm saying man is hey, and by the way, guys, if you like to jump on a call where I can give you all my tips and tricks, you know, click the button below. It'll take you straight to my calendar and you can schedule your best time. And by the way, don't forget to check tomorrow's email because tomorrow's email I'm going to be bringing you tip number three and you don't want to miss out. See you guys there. And then and then and then maybe some testimonials and down here like these are these are actually all my real clients. These are real reviews on my business page. But in the beginning, you probably won't have this right away. So, yeah, I mean you can always I mean shit man you can always make some up no one's freaking no one's no one cares no one's checking. I mean, at all I get some random pictures and write some shit up come over here, copy these ones if you want and call it a day. And on this and and all this is man all this is click here schedule call. All this is is a page that I simply cloned over and over and over so so I'll put this single page in all of my emails and all I do is I'll just hit clone and create another one create another one create another one create another one these are all emails bro these are all emails that that go out their texts you click on it takes you to a page and and there's me on video. And so the the the the the game changing advantages of this is the fact here's here here are a few a few reasons why I'm bringing them here. Number one, you can tell right here on Facebook pixeling them. So, on Facebook pixeling you, I'm putting you in a custom audience. And that's reason number one. Right, that's reason number one reason number two, you're watching my video. So now I have all your attention on this one. Video right here. And, and it's not like I'm taking you to a YouTube channel or anything like that I'm taking you straight to one video where I got your attention on this one video. And then number three, there's my call to action button I'm getting you to schedule a call. That's it like that's it so so this is this is this is what you want to be doing in your emails, like, if I saw you on video, and you were holding that PDF in your hand, and I downloaded that PDF three days ago. And now I'm seeing you on video. I'm telling you, man, that's what separates the winners from the losers. Like that that that's the whole back end, you know, is capturing the lead getting the PDF and then getting people to schedule an appointment because on the back end through email automation, because the fact is that not all and not even a high percentage are going to are going to are going to schedule a call on that thank you page, not right now, not anytime soon because again you're going to be running ads for the first time. People don't know yet. So they don't know you yet. So I'm not going to just schedule a call right away with someone I don't know like, that's why retargeting that's why creating audiences of people who are watching your videos. Retargeting people who are landing on your landing page but not opting in retargeting them and showing them more ads and more ads and more ads. Once you keep putting yourself out there and showing people more ads, like that could be your Facebook ad strategy right there over the next seven videos, all you're doing is talking about each tip. That's what you that's that's the strategy for you. In fact, I'm giving you that strategy right now that's the strategy. So the first video that you're going to put out the next video that you're going to put out let me go back to your Facebook page. So go ahead and share your screen. What do you very next video that you're going to put out. You're going to upload it to this business page go to the Facebook to go to the business page. You're going to upload it to this business page. And then we're going to run the ad. But here's video number one video number one is about tip number one. All you're going to do is give me a little two minutes on on tip number one or maybe one minute it should be a minimum of 60 seconds minimum 60 seconds minimum. This is for the actual Facebook ad not for the actual Facebook Facebook ad. Now here's how it goes. We have seven tips. So there's seven videos in each video you're dropping your two cents. On to on that one specific tip and you're saying hey so if I'm coming on and I'm saying hey guys this Ethan. I'm a real estate investor out here in Auburn and let me tell you why I'm so excited and why it's such a great time to be doing real estate and be in the market. I put together this PDF in this PDF I cover the seven tips to really help you sell without a real estate agent what I wanted to do to do to do today because today was actually my first video of me putting out this video series which you guys are going to enjoy trust me you're gonna have to enjoy it. But what I want to talk about in today's video is tip number one and why tip number one is overlooked why it's so important and what it could really mean to homeowners that are looking to sell or for those that need cash quick. Let me kind of break down tip number one and also you guys tip number one I'm getting it from this PDF and I'm holding up the PDF. It's this PDF I put together. And again you guys are going to want to copy but let me tell you what tip one is. I can go on for at least 45 seconds just me talking all that shit right now took about 25 seconds. Right. Like just just me introducing and prepping the damn video and telling people what to expect that that already took down your half a minute. So if I if I can come on and just introduce myself prep them for what I'm getting ready to go over. Let them know why it's so important and why you know why why I call it tip one that alone takes a take some take some time. And I go into the actual tip and maybe I'm reading it from the PDF. Maybe I have the PDF up in my hand and I'm showing it in video and I'm saying hey guys and by the way this is on page two by the way. Let me read this to you and let me let me tell you what I put together here. Total simple bro like so simple it's elementary and in the magic is the fact that people become indoctrinated because they keep seeing you we're going to do tip one tip to it's a video series. So so as we continue to show people and retarget them. They start to feel like they know you like that that's that that's the key of video. And so at the end here's the call to action at the end again whether it's a one minute video whether it's a two minute video whatever at the end of that video there's the call to action. Hey guys and by the way, today I just talked about tip number three, but I'm telling you these seven tips, you're not going to want to miss it. What I put together is a free PDF that you guys can actually download right now. So if you click learn more, it'll take you straight to my web page where you can download your free copy. See you guys there. Okay, so I should never be talking about a call to action to actually try and sign up for my calendar page. No, no, it's all about giving up that PDF it's all about highlighting the PDF that is the bait where fishermen. And that's our bait. My bait is that PDF. Once you get to my page and enter my name and email, then the magic happens. Then I'm going to take you to that thank you page and on that thank you page I'm going to freaking wow you even more with a video on that thank you page introducing myself saying thank you telling you to check your email and then telling you to schedule a call. Okay, it's after the fact it's after they entered your world. And again, in the beginning the first few ads, majority of them are not going to schedule a call on that thank you page but some will some will for sure some will for sure. Some will for sure. But for the ones that don't let's call it eight out of 10, eight out of 10 that don't. That's why that email series is so important. Okay, you know that email series because that's your second chance to get them to schedule a call. So if I was to make this video is one of too many video tomorrow we could actually run an ad Monday. Heck yeah, heck yeah. Okay, what you're going to do is you're going to upload it to the business page. Right right out the text. Maybe maybe even in the text right click learn more to download your free PDF. You can write that in the text as well. So don't put the link in the text the link is going to go in the actual button when we set up the ad. So, but you could just say you could just type click learn more, you know something like that click learn more to download your PDF. But yeah, we can start we can start the title of that. What's that for click. What am I writing in that text box for for what text box is it for the ad like on the top of the headline. Yeah, yeah, scroll down just like you would post anything like like just like you do with this video you wrote the text. So so that text, you know, and what you're right here. Yeah, so so what you're doing in that text is you're actually calling out your ideal client. You're calling them out. Attention Auburn homeowners. Yeah, attention, attention Auburn homeowners who are looking to sell fast for cash and don't want to have to go through a real estate agent to pay them huge commissions. Let me show you what I got for you. You know what I mean, like just cash. The whole the whole thing about about ad copy is you have to make me stop you have to stop my scroll. So you want to say something out of the ordinary attention Auburn homeowners attention those who are looking to sell their home, like actually call me out. Right, like don't just don't don't just say. Like it like for example, actually see right there. That's perfect. I'm looking for potential sellers who may be in need of cash of a cash buyer or simply need to sell fast. That's exactly so what you put down is who you attract. Yeah, right exactly who they how you're looking for. You know, and then at the end at the end so right after service service in any regard, after that the next sentence down I would maybe hit enter and maybe go down the next one, click learn more to download your free PDF or click learn more to download the top seven tips on. You know that could be like written in the text, but then also watch go to the homepage or go to your news feed. It can also be written. Let me show you here. Let me show you here. Let me show you here. Let me show you here and then I'll show you the news feed. Click on the three dots right there. No, no, no, go back to yours. Go back to that video. Sorry, I think you wanted to show it's all good. It's all good to share. Go back to the video. Click on the three dots. Edit, click on edit. Right here. Yeah, the three dots. Yeah, edit, edit post. So when you upload this video, you have the text and then you have the title. Okay, you have the text and then you have the title. In the title, you can also put it has to be short and sweet in the title and I'll show you why. But the title could be something like like right here. Watch you have the title and then you have you have the text. So perfect just like that quick and dirty rehab cost estimator. Perfect. So that right there is perfect. And then and then in the text, you want to write out, you know, exactly who you're looking for. And, and, and, and, and, and, and how you want to help, you know, that's the text. That's the copy. That's the ad copy. But what I wanted to show you was the fact that that title X out of this, that title is what they end up seeing when the ad is running. It's what they end up seeing below the video. So go to the newsfeed. So it's actually not on the title, you know, the title is that text right there. Go to your newsfeed hit that home button on the top. So let's scroll through here. Let's just see a sponsored ad. Let's look for an actual right here. Perfect. There's your title. So go back up right here. There's the title get 10% off your first purchase use code soul 10. That's the title. So you have the text tired of dirty sneakers. Try our solution now. And then you have the title. So that title goes in that in that bottom section below the video. So that's that's the amount of real estate you have. So you can't write too too much, but down there is so so put it this way. You don't have to put click learn more in the text. You can put it down at the bottom. So they put get 10% off your first purchase use code. You could put click learn more to download your free seven tip guide or whatever your free freaking PDF or whatever. So that's where you can put it and that's about as much real estate as you're getting so they wrote pretty much as much as you want to write. So if I was to write something like download your free PDF to sell your home fast. That might be too long. And all it's going to do is cut out all it's going to do is cut out. It's all it's going to do it's going to it's going to be dot dot dot. So so you want to be able to try to fit everything in to that title. But that should be going into my my headline right here. No, that's your title. That's a title. Yeah, sorry. Yeah. Yeah, that's your title. So you have the title which is down there below the video and then you have the text above. Yeah, okay. So put the download your free PDF as a part of the text up top here. I would put it I put in the title I put it down low get 10% off I put click click learn more to download your free PDF or your free, you know, seven tip seven guides or whatever seven tips or whatever. So you want to upload the video to your business page. You want to write out the text you want to put the title, and then let's run the ad. So you always want to do that first you always want to upload the video right out the text, make sure there's no misspelled words make sure there's commas, make sure there's periods, make sure everything is, is, is, is perfect because when we go into the ads manager and go and run the ad, you can no longer change anything. Okay, okay. Yeah, because once the ad once we once once we're even once we actually just simply start the process of setting it up, you can no longer edit the post. So why, why is that I don't know I don't know I actually don't know why but um, but that's just the way it is that's why you want to upload the post upload the video right out the text the title make sure everything is freaking triple check it and make sure there's no misspelled words, because for whatever reason, you won't be able to change it. Once you know you can totally cancel out the ad like don't or not even proceed and go through the setup process and then and then now the post is free and now I can go in and edit it. But but I don't want to do that like if we're halfway into set up the ad you don't want to have to back out just because we missed a period. You know what I mean. We start a quadruple check that the text and the title make sure everything is perfect and then and then we go and run the ad. But but again, the whole the whole point of all this was to was to stay consistent man, stay consistent with a new what do you think the budget should be for each ad. What we're going to do is we're actually going to we're actually going to be running. We're actually going to be running. And it's only in the very beginning it's only in the first few days where where we're running $20 a day and the $20 per day is broken up into four different interest targeting groups. So that's five bucks. Yes, five bucks per target. And we're going to run for at a time, but we're only going to run for for the first four days. After that, you keep going with the one that does the best exactly exactly exactly. So, and that could be at five bucks a day, you know that that one out of four that actually is performing that could be at five bucks a day. And then what you do after that is you end up just duplicating that and doing it again. So, but we will do you just run each. So we're running each target for. So we say five bucks for them four days and then after we do that we just make a completely new ad. Yeah, we'll have the one out of four. That's actually that's actually performing. And then what we'll do is we'll duplicate that one. And then we'll go do it again. So that that's when we start to scale it and take that $5 up, rather than taking the rather than going into that actual ad and and and moving the budget. Because if we're at if we're at five bucks a day and one out of four ends up becoming the winner. What most would try to do is just simply increase the budget. Right because that's the one that's winning so let me just increase the budget and get even more leads. But what you want to do is you want to just simply duplicate the campaign, which I'll teach you how to do it once once we get that I don't I don't even want to confuse you with that but we'll we'll cross that bridge when we get there but so how should we be running all four of them before we decide which one does the best or not minimum minimum four days minimum four days. Yeah minimum four days. So you may so upfront and that's why in the very beginning that that's what you always want to what you need to understand as well and what you know everyone wants to understand is the fact that in the beginning that's when your cost is higher. In the beginning, when you start these ads for the first time, before you even have an audience before that pixel even has any data. Like that's when you're spending upfront you you have to put out some money upfront to get some data in to find what what audiences working and and and where we're going to scale, you know, and when we do find the best ad, which should be the budget for that one specific ad that we do what 15 $10 a day. I mean it could be it could be it could be it could be 10 bucks a day it could be 15 bucks a day it could be 20 bucks a day. It could be 50 bucks a day. It just it's all going to depend it's all going to depend on on on on how we roll out it's all going to it's all going to depend on the very beginning like first five bucks a day first five bucks a day. And then after that we may want to jump to 10 bucks a day. You know as leads come in. But but even even even if you're running 20 bucks a day and you were getting a shitload of leads man. One deal bro, it's one deal in your business it's one deal that would even cover a $50 per day type of campaign. Now again that's if you're running it for 30 days out of the month which you're what you're not you're not even going to run 20 bucks a day for 30 days. You ran 20 bucks a day for 30 days. That's 600 bucks. Now looking at everything on from, you know, here right now like yeah we you may not even have that budget right now. But eventually down the line once you close your first deal for example it's like shit, you're going to be at 20 bucks a day no problem. One deal. One deal. Yeah, it would just be testing out like making sure that this is something that like these ads are specifically working that I'm making, you know I'm doing the ads correctly. Before it is I would want to increase a budget to something like that but yeah, you have a good you have a good offer you know that's how I kind of look at it you have a good offer. Seven tips what was it again the title seven tips on seven tips to sell your house without a real estate agent. That's an awesome title bro. Like that's an awesome title. Like that's an awesome title. Like I really really like that title. Should I yeah so. Yeah, I mean if I'm doing yeah I guess you're right I need to have a PDF of it so that people can see like the cover and how it looks like and I guess I should show it like shut that be like the first thing it is I'm holding up to it could be yeah man that's what I'm saying like start the video just so that they can see what it looks like and it's how colorful it is or something like that. You could just have it in your hand you know as as you're just talking and and and and you're just kind of moving around and you got in your hand. You don't have to show it to the camera, like the fact that you have it in your hand and you're referencing it. That's enough and the fact that it's color. So I can actually see where you know the fact that that's a that looks like a damn book in your hand you know I mean like yes, you don't need to necessarily put it in my face, but you want to yeah you want to get a color copied and you want to just have it in your hand as you're talking. Why not like that could be really good. You know and and and also like what's really good for video as well is when you're moving is when when there's movement, you know, like, unlike my videos with with YouTube, my videos on YouTube are still shots, it's me on my freaking desk, and that's it. Right, like those are not necessarily the highest engagement type of videos, the highest engagement are videos that are moving where the background is moving the person's in a car and they're driving or they're or a person's walking down the street and their selfie style, talking into their camera and doing a damn video. And they're walking through a neighborhood or they're walking through a park or they're walking through a beach or they're walking to the freaking desert, whatever like the fact that there's movement. That's what makes people stop as well. Probably best to like just shoot it while like walking around doing something like downtown or something like that. Good, good lighting, good lighting or even in a neighborhood what what you want to start doing maybe using not only the PDF as your prop, but actually using houses as your prop and start giving advice on freaking the house that you're looking at right in front of you which happens to be your neighbor and no one even knows it's your neighbor but it's easy for you to do a video on your freaking neighbors house and no one even cares and no one even knows and your neighbors not even home so no one even cares. And you're just doing a simple educational based video on what you would probably do to that property if you were to sell it. Or the type of advice you'd maybe give that homeowner, if any advice at all. You know what I mean like, like those like that like education based bro education based one minute two minute education based video with a hard call to action to click learn more and download my free PDF. You know, and, and, and, and I just think I think that's a great offer bro I think you I think you're going to do good I really really do. That's a, that's a catchy title if I was a homeowner and I was looking to sell. Why wouldn't I want to learn how to do without a freaking agent. Yeah, yeah, you know I mean shit it's like that kind of bring it like I think it sounds really great. I really like the video itself looks good and that no no that's the thing you don't need you don't need it to look perfect but what you do want is you want that video to be horizontal. So hold the phone widescreen right left to right horizontal. That's for Facebook that's for YouTube. Instagram is vertical. So, so what if it was can, I guess, can we still do video right so what cameras. I'm trying to see my friend as a photographer I guess I can, I can help them to help me with the video bro you have an iPhone, you have an iPhone. So you need your iPhone bro your your iPhone's freaking more than perfect you do a selfie style video walking down the neighborhood talking about freaking seller tips. Like shit that's all you need bro you don't need no one's help at all. Okay, you know, like yeah. Keep it simple have fun this is stuff you do this is you you know you're the professional and that's that's another thing and I'll leave you with this in closing. You have to understand and this is a this is a big tip for anyone that's watching, because most of us fear the camera, most of us are shy, most of us don't want to put our face out there. But but but at the same time, we're building a business. We're now in the social media era where transparency and personal branding matters, and and people relate to people. We gravitate to people that's why social media is what it is it is social media it's people to people, people buy from people, we don't buy from brands we buy from people and that's exactly why every major brand has some character to the brand, every brand McDonald's had Ronald McDonald freaking subway had that freaking fat guy Jared or whatever freaking Geico as a damn lizard or whatever the guy code lizard or whatever. All these brands have some type of face, Nike had freaking Jordan, right like all these brands have a face because that's what sells it is people to people. So with that being said you want to you have to understand that people are going to love you no matter what they really are as long as you're educating them on it on a topic that they that they could be interested in which this topic your topic, everyone's interested in real estate, a homeowner, someone looking to buy real estate investor, whatever real estate is a hot topic that's making money. Everyone is everyone would want to know something about real estate but here's what I want you to understand. Here's my point is that because all of a sudden you become the video creator, right, all of a sudden, you're no longer the consumer of the video, you're actually the creator of the video, which puts you in a different direction. And it puts you on a pedestal, so to speak, it gives you the leverage where you are now the authority. So because I'm seeing this guy on video, because he's actually running an ad automatically psychologically, I put you on a pedestal. So what you start talking about, I actually if I'm interested, I actually believe you, because you're the professional. I'm not the real estate investor, I'm not even a real estate agent, I'm just a homeowner I work at Home Depot. Yeah. So what this guy is telling me, I would think it's true. Now, now obviously people are scammers out there right I mean people obviously lie online all damn day, but we're not that person we're not that person we're building a legitimate business. So the knowledge that Ethan has is knowledge that people are willing to pay for its knowledge that people are thirsty for its knowledge that people don't have. So as we put ourselves out, and we come on to the into the marketplace and we want to educate the consumer on what we're fired up about. Never be scared, never be hesitant, never be shy, because the information that you start talking about people are automatically going to look at you as you're the authority, because you're the one showing up in the newsfeed, not them. You're the one with a free PDF, not them. You're the one with a professional website. For all I know you probably hired a freaking web developer to design that website for you I don't know I work at Home Depot. Yeah. So everything that you have going for you already puts you in a higher level of position where the audience gravitates to, and they automatically look at you as you're the teacher, and they're the student, because that's exactly what it is. So, so, you know something they don't. So if you can have that confidence if you can have that swag, if you can have that level of security, you'll be able to dump out content, as if it was no thing. And that's what this is all about bro the person with the most content wins. That's it. Yeah, no yeah. So shit these videos out like they're going out of style man, make a new video every seven days make a video every freaking day. Give fired up and talk about this industry like you freaking own it. And I'm telling you man, you're not coming on pitching people you're coming on giving them education, you're coming on giving them a free PDF, we're giving giving giving giving. So so no one's going to be no one's going to no one's going to not like that. You know, it's different when Ethan's over here pitching his shit all day. And now you're doing it on your personal Facebook page and your friends are starting to get irritated because all Ethan wants to do is sell this house sell the house for me. Like, that's freaking annoying. Right. Yeah, but when it comes to advertising, and it comes from a strictly humble educational type of perspective, where I'm actually giving you information, I'm giving you something to download for free. I'm giving you something valuable, something you can print out and go sit at home with your wife. Like, that is different. That's a different approach. And then again, once you come into my world, then I might let the pit bull in me come out because now I need I need to get your house on the line. Now it's all about scheduling an appointment. But that's after the fact that's not what I'm showing I'm not showing my poker, my poker freaking card now right I'm playing poker. I'm not showing you my deck right my hand my hand right now. I'll show you my hand, you know later like and maybe I'll never show you my hand but at the same time, it's all about having that that that that authority figure up front and just getting people into your world, you're just bringing people into your world man. You're bringing people into your world for the lowest cost possible because we're giving them something for free. And that's how we're captionally. So, so what you want to do over here is work on that next video work on that next video and plan on a series of seven videos talking about each tip. Those are your next seven video ads. Okay, okay. So if I got this correctly I just want to make sure that I need to start like getting into the rhythm of having a video that could be turned into a Facebook ad every week, as well as adding a new email on to the sequence each week. And then, yes, yes, yes. And, and, and preferably go to culture real quick. So let's look at my pages. Let's get out of here real quick hit done an exit. So click on my pages to the left. And so here's what you want to do really quick. My pages. Let's see. Let's grab actually okay go to go to. I'd like to tell you the truth, the thank you page, the thank you page could be the same template that you use in your emails clone that one. You know, clone that one, clone that one and call that. Now it's not going to be email number one, but I mean, just put email number one, you know, put email number one that's the name the page name email number one. So email number eight, but but you can always change it later. You know email number one, and that's the page. Watch. In fact, let's go into it let's go into I'm going to show you what to change. So email number one. Let me let me have you just clean it up really really quick. And this is the one page that you'll simply put a different video on per email. Make sense. I'm going to go in and change the format and for the other sequences, the other emails that I've made already or just no, no, leave them leave them just add to let's make this email number nine or wherever the hell you're at you know this could be added to the bottom. You know now now we're bringing out video so after that person already goes through a week of our emails and text base. Now we start showing our face. You know, So this one page when when I write out that email. Hey John, click here to watch my newest video in this video. I'm talking about tip number one. Don't miss out click here to watch now. Right. And then it takes them straight to this page where all we're going to do is have you know our call to action button on it and getting them a schedule a call and and you're going to have a quick one minute video on that talking about talking about the tip and then and then the call to action in this video is to is to get them to schedule a call so the call to action in the Facebook ad was get them to was to get them to click learn more to download your PDF over here. The call to action in this video is to get them to click the link below to schedule a call that simple. You know it's that simple. So scroll down. Let's see if we need to get rid of anything over here to clean it up at all. Let's see scroll down. Okay, perfect. So, okay, sorry, I just lost you there for a second. Okay, I'm back. So, so you'll want to you'll want to link all those social media icons, you'll want to put your company name. In that in that copyrights. Yeah, and you can keep it that simple and then scroll up real quick. Or yeah go ahead and write that out real quick. So where where do you want to scroll to so what you can do is is take away go to an XL three to one. Yeah, XL those the whole thing. That's just the individual. Yeah, maybe. Yeah, right there right there. Perfect. X that out. XL that one. Perfect. Scroll up a little bit. XL. Okay, so now let's um, let's go ahead and drop that. Let's see if you can if you can drop that button. Let's see scroll down. Go down to the button. Let's see. No that button. Let's see hit the hit the pencil on the button. And then the margin you'll see margin up here to the top left. Let's move that margin to the very right to the very very right and then come down and click apply. Let's see if it moved it down. Perfect, perfect, perfect. Okay, so now go to the left hit components to the left. To the left. components components and then let's look for text click on text and drag that text box click on it. Drag this above the button. Wait for the or down down down down down down down down down down. You can't go lower than than that. Okay, so drop it right. Yeah, no it's not it's not letting me. Okay, drop it right there. Okay, so now hover over the words hover over that text box. Yeah, except of that hit the pencil hit the pencil to edit. Oh, okay. And then move the margin and then now choose the margin to go to the right. Let's see. Yeah, let's see if that drops it enough. Perfect, perfect, perfect. So there it is there bro. Yeah, that button, you can always change the color or you can leave it the same that button links to your calendar in that text. You can probably make the font a little bigger. But in the text I would say something like click the button below to schedule a free strategy call, even though at the buttons already there but in the text you can write, you know, you can write whatever in the text. But this becomes your and then and then what you want to change is the settings. Yeah, you can always change click here to schedule, click the button. Click here is fine click here, click here schedule. You're free strategy call, click here to schedule your free strategy call, click here to schedule your free strategy call, and then click on click on apply. Click here to schedule your free your free strategy call and then click apply and then hit link right at the top link. And then and then make sure it's linked to your calendar which it is perfect. And then what you always want to do also is to the very left. very left, the settings change the page title because this page title, it's coming over, you cloned your thank you page. So everything comes with it. So click on SEO parameters and this right here, the page title. So you don't want the page title to say thank you for your interest. The page title should be whatever that video's on. If that's on tip number one, put that right there, tip number one, or I'd even put, schedule your free strategy call. You know, that's all I want them to see everywhere. Schedule your call, schedule your free strategy call, schedule free strategy call or something like that. It has to be short and sweet because it's the tab. It's the title in the tab, right? And that tab is only so long, so big. So schedule your free strategy call, perfect, perfect. And then click apply, and now that will be up in the tab. So now this single page, you can just clone, clone, and then start dropping this link in the emails. See each video. Yeah, yeah, man. And it's that basic, link up everything at the bottom. Awesome. You know, and then just save it, you know, copyrights, you know, and you want to change that to Auburn investors or whatever it is. And that's it, man, and just use that page over and over and over. That way everything's consistent. Same color of the brick wall, same color of the button, keep everything consistent, you know? So save progress, publish live, and then return to dashboard. So that was everything preparing for this campaign. And I'm glad we covered that. So work on that video. I would make it on tip number one, put the call to action at the end of the video to click learn more. It's always click, learn more, right? Click, learn more to download your free, whatever, right? That's the call to action at the end of the video. See right there, that's fine. You know, still background, you're at your desk, nice background, that's fine. But for Facebook, and here's the deal. That's fine for email videos and for thank you page. That's the thank you page. So that's fine for that. For your Facebook video ads, we're now targeting people in the news feed. I need to stop your scroll. That's where the outdoor moving background. That's where those videos do good. That's where those videos do good. Okay, so but still would be still just talking to yourself like on the computer for email. For email, yep, yep. Because now you already have my lead. I'm already in your world. And now you're simply just educating me. You're educating me and creating urgency on why I need to schedule a call with you. That's the email videos. Yeah, those are perfect for email videos. But yeah, if possible, plot your iPhone and just take a walk around the block, man. Take a walk around the block and talk about tip number one. And just keep it simple and try not to have too much background noise, right? Try not to be next to a freaking busy highway or anything like that. But being like maybe a quiet neighborhood and you're just walking through, taking a look at properties. You know, and paint the picture of what you're doing. You know, maybe walk in the neighborhood, looking at different listings, giving advice to local neighbors. Hey guys, this is Ethan. Just wanted to drop a video. I'm actually leaving a friend's house right now. His mom is actually thinking about selling and I wanted to sit down with her and give her some advice. So let me kind of tell you what I told her. And in fact, it's tip number two in my PDF. Let me explain to you what I went over with her. Right, you can just randomly make up some shit. Right, have fun with it, you know what I mean? Yeah, yeah, okay. You know, so those are your Facebook ads. So work on something. And then yeah, man, on our next call, we'll go from beginning to end on running that Facebook ad together. Okay, yeah, yeah. I'll make sure to go through the whole sequence again and just make sure there's no mistakes like that with the company and all the disclaimer agreements and stuff like that. Yeah. I'll make sure you can listen. Perfect, sounds good, man. Sounds good.