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Published on Sep 29, 2011
Sept. 27, 2011: 2011 Everett M. Rogers Award - Esta de Fossard
The Norman Lear Center and the Journalism Director's Forum co-hosted this lunch talk by the 2011 winner of the Everett M. Rogers Award for Achievement in Entertainment Education. In communication and journalism, knowing and engaging your audience is essential. A successful public health campaign using storytelling to convey its message starts with understanding its audience's lifestyles, their beliefs and their motivations to change and maintain that change. How can we walk humbly in the shoes of our audience? Esta de Fossard's answers draw on over 30 years of designing entertainment education campaigns in more than 40 countries.