 What is up everybody welcome back to the channel you guys in this video I'm going to simply show you my secret weapon I'm going to show you what I've been using and how I've been leveraging it. For the past few years I mean when I came in a social media marketing and really servicing clients. That was in 2016 into 2017 was the end of 2016 into 2017 when I started focusing on one niche. I also provide social media marketing services and Facebook advertising to and the and the niche that I chose was a niche that I was already familiar with, and that was real estate right I come from mortgages I was a licensed loan originator. I was a mortgage guy from 2010 to 2016, and that just gave me a ton of experience and a ton of knowledge on the industry of real estate right whether it's the real estate agent side or the mortgage side. I had a lot of experience and in my six year run I was meeting a ton of real estate agents, I was networking with a ton of them so I knew their swag I knew their lingo. I knew their vibe I knew how to talk to them I knew the verbiage, like I just knew how they got down. And so I applied a lot of the stuff to marketing and social media marketing, and I knew that that a lot of them were not leveraging it I knew a lot of them were not running Facebook ads they weren't posting on social media like they could be, and how they should be. I knew this stuff right because of my previous background in marketing, even prior to mortgages. So when I jump when I jump into into into servicing clients I leave mortgages in 2016 and I start servicing real estate agents when it comes to all this stuff. At that point I did not do much like I just knew that that that social media marketing was in demand. I knew that most small business owners either didn't have the time or just didn't have the knowledge or just didn't have the patients to learn it. I knew that they were lacking that one skill, and I knew that that my services would bring value to to any business but again I truly believe you should pick the niche that you either have experience in, or you're trying to learn. Right. And so that was me with real estate agents I came from the industry I knew the industry, and I wanted to continue to learn the industry. So servicing them was was a perfect match. I mean so when I came in and started doing that I didn't I didn't have a bunch of skills like I didn't know much about social media marketing at all all I knew that is all I knew is that I that I knew that I can learn it. That's all I knew I knew that if I can YouTube a few people if I can maybe even invest in a course or learn from someone. I know I can learn it. It was in 2016 when I when I invested in a Sam ovens and Tai Lopez social media marketing agency course and that course alone started at all for me. So, that was in 2016 now now as I'm learning the online lead business as I'm learning social media marketing and what it takes to get people to click and how to run a Facebook ad and what it gets them to click and and what's the best way to capture leads as my my knowledge and my and my learning just just evolves and I and I start I start picking up other mentors I start from other people I start YouTubeing other online marketers I come across Russell Brunson I come across Billy Jean I start learning from people that were already a few steps ahead of me and and and so traffic Facebook advertising online advertising that's what it was all about. The back end is one thing, but the front end is another right the front end is the paid advertising. How can we get thousands of people to see this not just posting on my social media, where I have 3200 friends on Facebook know how do I get 32,000 people to see it by tomorrow right paid advertising. So, once I can master that and know how to do that okay, when they see that ad when I if I can get 32,000 people to see something. What's going to entice them to want to give up their information, what's going to make them want to click and give up their name and email, like what as a business owner what am I offering what's what's the offer. And so and so as I started diving into into Russell Brunson as I read that book dot com secrets and there's a link in the description for dot com secrets. Like you have to read that book man if if you're new to online marketing, and if you're still trying to find your way even if you know your way and you haven't read that book you have to freakin read that book the link is in the dot com secrets is it's Russell Brunson's dot com secrets book, check that link out it's a free book, you're going to freakin your mind will be blown when you read that book like I promise you. I read that book back then, and then I started learning the value ladder and I started learning the importance of a free offer and being able to get people in on the front end at at something either low cost or free. The way you get them in the door it's it's it's the bait it's it's the carrot that you dangle in front of your audience to first see if there's an interest there to see if the demand is there, and to see if people really resonate with the offer, right. That's like super important super basic right so all these people you see running ads, what are they doing, they're running the ad to a free webinar, they're running the ad to a free download. They're running the ad to something for free. That's how they capture the lead that's how they get you interested in the topic, and then once you raise your hand and say hey I'll take a free PDF. Hey I'll watch a free training video. Once, once that person raises their hand, they're interested. That's all you need to know. And once, once you get a handful of interested people to opt in to your offer. And then on the back end, the landing page, the email automation, that's where the money's made, but you got to get them in the door first you got to bring them into your world first before you can even even do future business with them. Okay, I just I can't I can't stress that enough like you have to you have to have to have to bring them in to your world by offering something of value for free up front. That's the most important. And so I started learning all that back then you guys and then that's why I started tweaking my offers and really started tweaking, tweaking my clients offers, and then in 2018 I ended up writing a book. But here's what I'm going to show you and here's a whole point of this video. I'm going to let you in on a little secret about my book. First of all, I wrote the whole damn thing I'm going to just keep it real I deserve the credit for that because I wrote the whole damn thing, but I did have a ghostwriter started for me. The ghostwriter I spent like 50 bucks and the ghostwriter wrote I think I think she wrote about this was in 2018. I think she wrote about five pages, not much at all but I gave her the topic. I said hey here's my topic here's the sub headline. Here's what I'm looking to have you start or write for me and go straight with me and partner with me. I need you to put something down on paper and start it. And that's all it was. And so she started, gave her the topic. She started writing a few pages on that topic. She gave it back to me. I accepted it. I paid for it. And then from there, I turned it into 55 pages. I wrote all the rest. I added a bunch of images I added a table of contents. I added I added a resource page. I wrote a book 55 pages and that's the book that I released in 2018, called the five step blueprint, five steps to implement on social media to capture more leads and build your personal brand fast and what I did with that book that ebook that free What I did with that is I started selling it in the beginning five bucks a piece and it was a digital ebook and I got I got quite a quite a few hundred people to buy it for five bucks. And then I started giving it away for free and just using it as bait to capture my ideal client my ideal client was a real estate agent. I knew that the content in my free download would would blow their mind should they read it like if they were to read it and really understand my five steps. It would blow their mind because I really wrote a really damn good book, but I didn't start it. I didn't start it. I had help. And that's what I want to encourage you guys to do whatever your niche maybe whatever whatever whatever business you may be trying to build, you may be building or trying to build. What's the free offer. Like, that's why your social media marketing that's why your Facebook advertising, most likely isn't working, because the offer isn't enticing enough. If you're going straight for a phone call but no one knows you. It's like do that. How does that make sense. If you're going straight for a cell, and no one knows you. How does that make sense. Right, like you got to put yourself in the consumer's shoes. Like you don't just see an ad for the very first time and all of a sudden buy it. Like that's not how we we operate as consumers at all. First of all, there's a lot of retargeting. So there's a lot of retargeting that goes on, but normally it's with it's something free that grabs our attention right away, and we're quick to enter our name and email. We're really quick to put our name and phone number, but we're for sure quick to put our name and email into any opt-in form, if it's something that we're interested in, especially if it's for freakin free. Right. So whatever you may be, whatever business you may be building, whether it's for your client, whether it's for you, what can you put together what kind of offer. And what I'm going to tell you to do is put together some type of ebook put together some type of PDF if it's not a webinar. If you're not running ads straight to a webinar, then run ad straight to either a coupon, some type of free download so you could be a dentist a chiropractor a yoga studio a local a local dry cleaner, you could be a local restaurant, you could be a local real estate agent, you could be a health coach, you could be a fitness coach, whatever there's so many this this strategy applies to all of you guys, no matter what kind of business you're building. What is the front of the funnel, the top of the funnel. That's the free offer. When I'm running that ad, I'm getting people to click to download my free offer. And the best thing to do is some type of free PDF. And again, that could be a free coupon, or it could be a free ebook a free download a free seven tips on how to sell your home fast, seven tips on how to lose weight by freakin spring. Right. Seven, seven ways to increase body muscle by tomorrow, like right like, and that could be a three page PDF that you literally have a ghostwriter right. They can start it. Give it back to you and then add your two cents, edit the edit the document, add a bunch of images, add some texts and turn that turn that three page into a seven page and boom there goes your free PDF. Now this becomes your offer this becomes your bait. This becomes a carrot. This becomes this this is what your entire online marketing presence evolves around. No one comes into your world, unless they're downloading your free offer. I'm not looking for comments anymore. Me. I'm not looking for direct messages. If you're not going through my funnel. I ain't got time. Right. I ain't got time. That's just the way it is, man. I don't have time if you're not coming through my funnel. I don't have time. That's why my social media I don't post everywhere all my content goes on to YouTube, mainly because YouTube's one pain me. First and foremost, let's just keep it real. It's like, shit, they're cutting me a check every month for these damn ads that are going in between these freaking videos like an ad right now. Like that right there. It's like, dude, come on, like, like I'm getting paid on that dude. Hopefully you guys watched it, you know. This is how YouTube is just so freaking makes the most sense because it's like, dude, the only platform pay me for all this damn content. So if it's not that I need to go pay these other platforms to push my content to find my ideal client to get me business and make everyone happy. It's a free offer. It's a free offer. You should be running a paid ad to a free offer. And here's here's here's what I'm going to show you. Okay, so if I come in here, this has been my secret weapon since since 2000 and late 16. Okay, so all I would do in here is even freelancers that are that are looking for like that are that are doing like graphics right a logo, you know, social media graphics. You can come up here, find that designer, spend five bucks, and then go around turn around and charge a client 100. Like this is art this is graphic this is design that stuff's expensive but on fiber, it's not over here. So I went to writing and translation actually I just typed it in you could just simply type it in, but I provided a link in the description if you click on that link and go through my link in the in the description. You'll actually get a discount off of this off of this order off your first order. But if you come over here click on ghostwriter. This is what I did a put together my ebook man I got a 55 page ebook that is straight fire. And again, I wrote all of the damn thing but I did have the ghostwriter started so I'll give her a little bit of credit, but it's just a little bit like I wrote the whole damn thing but I couldn't have done it without her I needed her. I needed her to start it I needed her to help me I needed her to tell me get over my hump of me procrastinating and not even knowing where to start. It helped me do that, and it was worth the 50 bucks right so so shout out to her, but I turned again a few pages into into many pages, and that became my ebook. So I type ghostwriter at the top, and then down here all I'm going to do is I'm going to go to budget, and I can choose the budget so I'm going to go 10 bucks. I'm going to go, I'm going to go 20. Let's really spend a little bit of money on this you guys go from 20 to $50. Okay, you shouldn't spend no more than 50 bucks on this thing. No more than 50 bucks. But if you come over here, right, you come over here, and I can find I can I will go straight fiction content for your book I will go straight any fiction text in any genre. What I'm looking for is I'm looking for five star or 4.9 4.9 is just as damn perfect. But but if we can find a five star that actually has like this is 4.9 222 reviews, right that's pretty powerful. We got, we got let's see if we can find another one 4.9 500 I will go straight your speculative speculative fiction, whatever the hell that means okay 502 reviews 4.9. I will go straight and I don't know if I want to erotic, but I will go straight any fiction text any genre. Let's see if we can find any. Let's see you guys can search this for sure. And find find 4.9 45 I will go straight page turning ebooks for you right here dude. Look, 30 bucks man 30 bucks 4.9 45 reviews I take it I'll take it and what I'm going to do is I'm going to message them first right I won't just place the order I'll message them first and I'll say hey man. Here's my topic. Here's what I do here's my audience here's my exact type of customer type of client and can you write something like this can you write something about this you know in in in the next couple days. I'm telling you man the turnaround is quick look today delivery 1500 words I don't know if that's just a couple pages or whatever but but it's worth the 30 bucks dude it's worth the 30 bucks. No shredder this is how you're going to be able to turn yourself into an author overnight I'm literally an author overnight dude I ain't no freaking author come on I'm going to keep it real. I know freaking author I don't know when damn thing about writing a book, but a digital book, an ebook. Shit, I'll take it like I'll take it like I am one like I freaking have a damn ebook right so so this is right here you guys is what you want to use to capture leads on social media whether it's just organically social media, or whether it's Facebook advertising Instagram advertising or even YouTube advertising. You want to give away something up front of value for free. Okay, something of value upfront for free. That's the name of the game. Once you capture that lead, you monetize it on the back end. Once you have that lead once you have that name and email, you can then email them different promotions from that point on. If we're trying to run an ad, let's just email them if we're trying to get them to schedule a call, because we have some type of consulting service, we email them if we're trying to get them to buy something, we email them. Like it's really really that powerful once you have the lead, right it's all about capturing the lead this person is raising their hand on social media. They're clicking on your ad or your link and saying hey I'm interested in that topic. I'll take that free download. It's going to be any more easier and any more black and white than that, you know, if you can capture a handful of leads that that are interested in a specific topic, you can then sell them whatever the hell you want to sell them on the back end, and that's going to happen with landing pages and email automation. And for that I use cartridge. So there's a 14 day trial in the description profit with cartridge dot online, set up a fortunate trial and let me coach you on how to successfully set that up because you have the ebook, whether it's an ebook or whether it's a coupon, right if I'm a yoga yoga instructor or a yoga studio or a gym or a dentist. I can easily run a Facebook ad and get people to download a coupon, a simple little PDF, which would be like maybe this this like a little freaking coupon right little coupon but it's a PDF, you got to click you got to go to my landing page enter your name and email and it could be anything a coupon for seven day free yoga experience, a coupon for freaking download now for your first, your first teeth cleaning for free, right, your first dry cleaning for free, your first burger on us your free your first coffee on coffee shop. So we're giving away a free download a free coupon to download and get your income in and redeem and get your first coffee with a bagel on us, you can apply this to anything. And I'm telling you it's fiber that can do the graphics of that design. So this is the ebook. If I want to come over here and come to graphics look logo design, brand style guides, business cards, game art graphics for streamers book design, album cover design. There's so many social media design, right I was charging social media clients in 2017 2018 to do their social media designing their cover photos for their Facebook for their LinkedIn for their Twitter for their YouTube channel the actual cover photo I'll come in here spend 10 bucks and get a badass designer to do all freaking covers and then I'll turn around and charge the client $200 like this is like this is um, um, what's the damn word freaking arbitrage right this is freaking how you profit this is how this is profiting freaking revenue like this is exactly how you make money like you flip it right so this right here brochure design, right poster design catalog design. Again man, wherever, whatever you're doing if it's for your business or your or your servicing others man, come in here stop trying to do the damn work yourself. Come over here spend 10 bucks on some badass designer from freakin Singapore and let them do the damn work and then turn around and charge the client even more, but whether it's a coupon whether it's a it's a it's an ebook and in getting people to opt in and capture that lead. That's what it's all about you guys that's what it's all about and that's what it started that's that this is where I started in 2018 with my ebook and now today I'm just I'm just I'm just you know trying to take my visit to a whole another level with consulting and digital publishing and affiliate marketing now. So, so I'm fired up on on on the next level of everything, but this is where I started man this is where I'm started so if you guys are struggling to capture leads. Again, it's because you have nothing enticing that that person wants you have no good offer. So I would highly suggest the link in the description, Russell brunson's.com secrets book, click on that you'll get a free copy. It's a physical copy. All you do is pay for shipping and you'll get that bad boy in a few days. Read that book, because it's all about this man it's all about your free offer and taking your customer or taking your lead through your value through your value ladder to bring even more value and more money to everyone. So start here you guys come over here, get your graphic or get your either your graphic designer or find your ghost writer. And then and then what you want to do after that once you have something like that again, it's going to tie to a landing page. So for example, let me show you like let me just show you let me just Oh man you guys you guys always get me going dude let me just show you the damn thing. Okay, this right here. Let's go to this. Okay so with all this being said right with with everything I just said about the ebook for example, you still need when they when they see that ad right when they see that Facebook ad let's just let's just let's just go to freaking Facebook dude let's just go to freaking Facebook. Okay so let's say let's say I'm on Facebook right I'm on Facebook. And Okay, I'm on Facebook and I'm just scrolling through right I'm scrolling through the newsfeed I'm seeing what my friends are up to. I'm just seeing you know I'm seeing I'm seeing what what what everybody's posting and then all of a come all of a sudden I come across a sponsored ad let's see if I can find a sponsored ads I'm scrolling down, scrolling and then all of a sudden I come across a sponsored ad. There's the text. There's the video. There's the learn more. I click on learn more and it takes me to a landing page. Okay, so the landing page is the next tool. I use cartridge for everything there's a 14 day trial in the description profit with cartridge dot online. When that person sees your ad, or when they click on your link. You need to bring him to some type of webpage like this a basic landing page where a person can enter their name and email and download that PDF. So, the reason why I use cartridge is because it's my landing pages and it's my email automation it's my auto responder. So the moment someone comes to my page. Watch, look, I'll just I'll just show you my damn page over here. The moment they come to my landing page, right. They enter their name and email. And then that book. Let me see if I if I have to stop share let me share screen. Actually, hopefully, hopefully you guys are seeing what I'm seeing. Okay, so, so hopefully, hopefully you're seeing my screen. Let me go back. Hopefully you're seeing this page okay hopefully you're seeing this page and if you're not. It's just it's just my free ebook my landing page freaking page, but you're going to need a landing page you're going to need a landing page software when they click enter their name and email that PDF would be emailed to them right away. And that goes through your email auto responder now that I have the name and email I need to be able to email that lead every day or every other day or every couple days I need to be able to email them content and value and and really be able to dig in and build that relationship and build that credibility to get them to do what I want them to do, which was that whatever the next step is am I getting them to buy something am I getting them to schedule a call with me. Am I getting them to to to click on something else and watch a different video. What am I trying to do after I have that lead right so this applies to all of you guys if I'm a gym owner, and I'm running a Facebook ad to get you to download my seven day pass to our local gym. Okay, you download the seven day pass now for the next next seven days I'm trying to get your ass into the gym. And then even that, even after after the seven days, my email auto responder is going to be emailing you until you join. The email auto responder recognizes the fact that you joined and now you're a paying customer, and now the email auto responder sends you a different series of emails. That is your back in that is your email auto responder I use cartra for all of that. So, so if you're in the business of online appointments and you're looking to take appointments you're a real estate agent or you're an insurance agent and you actually need to get people on the phone. Let's say you're an insurance agent, and you're running Facebook ads to get people to download a free PDF, what it takes to get life insurance in 2021, or the or the top seven things you need to know about life insurance before you purchase, right, or from a real estate agent. Seven tips to increase the value of your home before deciding to sell seven tips on what you need to look for from a real estate agent if you decide to hire one when you go to sell your house. There's so many things you're going to apply this to men. And again I use cartra for all of it the landing pages, the email automation, the ability to ability to send that PDF right away the moment someone ops in. And then and then the ability to get that person to click on my calendar and schedule a call profit with cartra dot online is the software that I use to run my entire business. Now I'll end it here. Okay, I'll end it here. Either you're going to take this strategy, right this free offer this free download and go capture more leads and you can possibly handle and the way you're going to do that is by running Facebook ads. Okay. If you're not going to be running Facebook ads to do that, then the simple link that goes to your landing page. Okay, simple link you go get your own custom domain. In fact, let me show you how to even get a discount when I'm looking you guys up today man. Here's how you want to do it. You go to Google and you type in cheap domains. This one here at the top you're going to see 99 cents. Go Daddy. There you go. You're welcome. Okay, you Google cheap domains. You look for the ad for Go Daddy. You can get this one right here for 99 cents your first year get a custom domain and that domain links to your landing page for your ebook for your freed coupon your free download whatever the hell you're giving away for free up front. That custom domain forwards and links to that landing page and you can get right here for 99 cents but in order to get this for 99 cents you're going to have to you if you already have a go daddy account. You'll need to create a new one and and and and and and at the end, you can connect them so you only have one right so so so don't worry about having multiple go daddy accounts you'll be able to integrate it and transfer this new domain to your existing go daddy account and now everything's in one account but to do this, you got to create a new account. It has to be a different credit card that you haven't used on go daddy and you have to register it under a different email but again that's only when you purchase it that's how you are able to take advantage of the 99 cent coupon code. Okay, but if you don't care about that then you know paid the 10 bucks or whatever may be normally but this domain. Okay, this custom domain. This is the one that you're going to run Facebook ads to to go to the landing page to download the free ebook or whatever may be right, or this is going to be the link that you put in the description in the intro on your social media platforms. So whether it's Instagram, whether it's linked in this website field, this better not go to some blown up blown blown blown up blown up over freakin well mean confusing overwhelming confusing overwhelming website, like don't. I'm telling you right now 99% of you guys are getting this video. You have some bullshit website website address in this in this field, you if I click I'm going to your fancy website where there's a million things going on. I'm not capturing leads, right, especially real estate agents, I click, they send me their fancy website that that every agent in the company has, and there's so many bells and whistles before you know what I'm freaking my my my my eyeballs hurt from staring at all the damn links and buttons to click on. And before you know what I leave and there's no lead captured, right. This one link, Instagram, LinkedIn, Twitter, right here, this one link, Facebook, you come over here to Facebook, whether it's your personal page or your your business page. The one link that you have right here on Facebook, that needs to be taking people to your free offer. Okay, now in my case, I'm driving traffic to my YouTube channel, because that's what I'm building now. But if it wasn't for my YouTube channel, then that link would go straight to my free download. Okay, straight to my landing page, enter your name and email. No one comes into my world and let's say coming that way. Okay, so that's how hardcore this is you guys you you implement that you'd be capturing more leads, then then you can possibly handle so that's kind of what I have for you guys. Get yourself a free coupon get yourself a free download and and and it all starts over here on Fiverr and again back to the social media graphics. There's a ton of stuff in here man that you can get for a few bucks you can have these professionals do for a few bucks, and you can literally upsell it to your clients or go create a whole new business around that. And provide you don't know one thing about design you don't know one thing about logo okay shit come over here. Have badass designers designing logos for 20 bucks and go around and start a business and selling 450 dude over here anybody was will spend 150 on a badass logo in in the States for sure, and you spent 20 bucks on it. That right there you guys that's a whole freaking other business right there that that you can really leverage and create all from all from Fiverr alone. So, there's a link in the description you guys you go to that link you'll get your first discount so it'd be worth it. Get yourself some type of ebook get yourself some type of download, or even just come over here and get your freakin social media designs. Like if you look at mine. This right here. Now it's not the best because it's old and I got to update it, but this is the cover photo inspired digital this cover photo same one LinkedIn same one for Twitter, same one for freaking my Facebook business page. And then I think what was the other one the other one is is there's my Facebook business page and then the other one is YouTube same cover photo this is basic branding man I can literally, or actually it is, it is what I use is how I started with clients I would freakin do this one service same cover photo, right. I would provide that one service to social to to real estate agents in 2016 when I first started that logo design social media marketing was all part of the package. Okay, so you can come over here man and get creative with what's available over here in Fiverr just click the link in the description and and and and get started and get started. No matter how you want to freakin rip this damn thing apart. There's so much opportunity out here online you guys it's not even funny so hopefully that made sense you guys go out there and capture more leads and your heart can possibly freakin imagine and I'll see you guys on the next video over now.