 This study found that the majority of Israeli adults are willing to receive the COVID-19 vaccine. Factors associated with higher intention to receive the vaccine include higher levels of perceived benefits of the vaccine, perceived severity of the virus, cues to action, subjective norms, and self-efficacy. Additionally, men, those with high education, and those who have previously received the seasonal flu vaccine were more likely to intend to receive the COVID-19 vaccine. This article was authored by Lyra Shmueli.