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Published on Aug 26, 2013
Our crew members will be sporting their new uniform accessories from 1 September onwards. The new-look scarves and ties are the work of Caroline Flueler. Caroline, who is a Swiss national, also designed some of our current comfort items (cushions and blankets) and the covers of our aircraft seats. The decision to develop the new uniform accessories was taken two years ago, in connection with the rebranding of the time. Our crew members carry the SWISS brand out all over the world, and are a prime communicator of our corporate image. And that's why it's so vital that they maintain a consistent look which reflects the SWISS identity.