Simo Dragicevic and Bet Buddy





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Published on Dec 6, 2013

The Peter Cullum Centre for Entrepreneurship at Cass Business School presents Simo Dragicevic and Bet Buddy.

Miranda Thomas interview Simo Dragicevic, founder and CEO of Bet Buddy.

Bet Buddy is a software platform offering predictive analytics, business intelligence, and player messaging products to operators in regulated gaming markets.

Bet Buddy helps operators understand player behaviour from a marketing and risk perspective and help players to make more informed choices about their play.

Bet Buddy has been incubated in the Peter Cullum Centre for Entrepreneurship since it's inception in 2010. It has grown steadily since, garnering business in mainstream North
American and European markets.

Simo also won the 2013 Association of MBA's Entrepreneurial Venture award in recognition of the success of Bet Buddy.


In this interview he discusses the future of Bet Buddy, what it means to win the AMBA award and shares his top tip for entrepreneurs.


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