 You can now follow me on all my social media platforms to find out who my latest guest will be and don't forget to click the subscribe button and the notifications button so you're notified for when my next podcast goes live. Prison didn't get arrested for murder, like loads of things came and things happened and sometimes when your name's always popping up, a lot of the things that you haven't done and you still get blamed for anyway. As dumb as it sounds, it was like, yeah, when am I going in prison? I can't wait to go to prison. That was that age, you know what I mean? And then when I was in prison, it was like, wow, I'm in prison. Like, shit's rolling out, you know what I mean? When I'm coming to see you, man, obviously I broke her heart because I'm her only son. I used to rob people, you know what I mean? I used to skank people. I used to do fucked up shit. I used to kidnap people and that's not, by any means, man's not here to glorify. It's just giving you an insight of my life, you know what I mean? And I've been out for four years. I had not one argument. But more people now want to kill me now that I'm successful than I was on the roads. When people might think I'd be like, wow, yeah, he's split up with little man or he's split up with big that he's actually the problem. But then I think, wow, all these people are saying that have you had someone to invest 50K into you? Have you had someone that will come and say I'll invest 100K in you? My daughter could have, she could have a fee for a cold and it could affect her. She could have, do you know what I mean? A crisis. She has to get blood transfusions every three weeks. They said to her at five she could get a stroke. So she had to have her blood transfusions every three weeks. Boom, we're on. Yes, my bro. Today's guest, we've got my main man, Bowser. How are you doing, my bro? Thank you for having me, man. I'm good. Yeah, big fan. You know that yourself, brother. I've got nothing but loving respect for you for everything you've achieved. Kid from the streets, prison, armed robberies, drugs. Spent over 10 years, came out, decided to do something about it. Now you're an entrepreneur. Now you've got your own wicked and bad energy drink. You've got fights all over the UK. You've got fighters. You're also a manager that's brought through some fucking great talent. Take my heart off to you, brother. It's unbelievable. And a lot of people might not see that from the side. With success comes a lot of hate, bro. But that's business in it. No doubt you'll not care. But first and foremost, how are you? I'm good, you know. I'm fine, my bro. I'm ready for 2022. Planning some amazing things. Thank you for having me on the show. And thank you for being a presenter for Wicked and Badge. You know what I mean? It was very, like, we appreciate it. And I know we've got big plans. We're planning already even before we swap this. Yeah, man. It's business, bro. And like I say, thanks for the opportunity. It's a different audience for me. I've seen that. I want to tap into everybody and anybody. I can sit with any guest. That's where I'll show my talent. So again, thank you also. But I always like to go back to the start of my guest, bro. Where did you grow up and how it all began? Yeah, man. I was born in Gypsy Hill. Obviously South London. Born in King Scottish Hospital. So yeah, man. From young, I was raised in Gypsy Hill. Moved to South Norwood. And then went to my first secondary school. You know, when it starts from there, Stanley Tech High School for Boys, Harris Academy. And growing up, when you were that age is... Nothing was really... It wasn't serious, wasn't it? I used to play in the park. Mom lets you play in the park. I've always been big. I've always been a little fatty. You get me, bro? From that age, from young, I think... I was always getting them little sly little bullies. You get me? And I knew from going to secondary school, I had to like fix up and be a bit more tough. And it was an all-boy school. So it was like from there, a lot of my friends from my primary school came to the school. And just from the area being like the area of Fortin Heath, South Norwood, Credin. Obviously, we made like, we formed like little gangs and that when we were young. But that was more of our family. And a lot of my friends are now. That's like from there, then they're still my friends now. Yeah. What were you like at school? At school, as you can see, I can't read and write properly. You get me? Slipsick? Slipsick. So at school... Yeah. You would chew it. Chewing. Bank of school. You know what I mean? Mark about in class. I didn't get expelled from school. I managed to complete school. But I didn't get great GCSEs. And I know my teachers were probably like, well, you're not going to map to nothing. You're just going to go jail or... You know what I mean? And that's what happened. But luckily I managed to do a 360. But yeah. Did you feel a lot of pressure? Because you couldn't read and write, but you felt a lot of extra pressure with the bullying. Were you getting teased and stuff back then? No. I wouldn't say I got teased from not being able to read and write. But this when you're growing up, it's just things that you might... You might not have the latest trainers or... You know what I'm saying? But my parents always provided for me. I was always... I was always spoiled. So I just felt like being in an old boy's school and an old boy's school that I didn't go to was a bit rough. So I just had to get tough quickly. Do you know what I mean? I had to... Ben for yourself? Yeah. I had to fend for myself. What was your mum and dad like? My mum and my mum were amazing. My mum was amazing there for me every step in the way. Through hardship, through everything. My dad was... Obviously my dad was there until... Obviously I don't know. When I was about nine or something. Then obviously he went away and started building a family away and doing his own thing. But I still got a relationship with my dad. Did that affect you at a young age? Yeah, of course it affected me because obviously when he did go, I started committing crime. I started shoplifting. I started doing petty thefts and things like that. Hanging around with the local boys around the area. So of course it did, but that's not all his fault. Do you know what I mean? It was not all his fault. My mum done what she can for me. Yeah. Do you think you would have reigned? I think it's very sensible as well even when you're probably active. I speak to a lot of people as well who know you and you're very well respected. But you always had a bread head on. You always wanted to make money. Do you think if your dad was there you would have went down another path earlier on? My dad, yeah. My dad is a multimillionaire. You know what I mean? I just said it straight. Like he's been a grafter. He's done well for himself. And I've got that. I've got my dad's sort of genes. I've got my dad's genes from, I don't have to make money from school. I used to sell sweets. I used to have shubs on parties when I was young. Do you know what I mean? And everyone used to come and pay two pounds to get in. So I've always had that business mind. But I think I went down the route of like then it was like selling drugs, robbery, and I did like have patience and that just do things right. Do things the correct way. Try to fit in a bit because you never had the father figure there. You felt you needed a brotherhood. We tend to see that. A lot of people form a gang because they feel love. They feel wanted. So they're willing to do anything just to be part of that gang. Definitely. What was the first time you ever got in trouble? I think the first time I got in trouble I think it was criminal damage. Yeah. Smashing a window. Local. Smashing the window. Yeah, man. Got caution by the police. What did your mum say? Yeah, I got beaten. Jamaican household. There's no... You're getting beaten. Give me. I got beaten. Yeah, man. Is that where the kingdom started and escalated for you? Kind of started from there. Escalade shoplifting. Do you know what I mean? From shoplifting to robbery, from robbery to selling drugs, from selling drugs to carrying a bladed article. Do you know what I mean? From carrying a bladed article to robbery. Like, do you know what I mean? Going to prison, then getting arrested for murder. Like, loads of things came and things happened. And sometimes when your name's always popping up, a lot of the things that you haven't done, you still get blamed for anyway. Do you know what I mean? Yeah, that's because I love this stuff. You do get away from they just want to nap you on something so they'll just make up, shut and plant you at a place where they'll force something on you. But it's all part and parcel of it. We're mourning and complaining when we get done for something we didn't do, but yet, we get away with so much as well. So it kind of always balances itself out. It definitely does. When was your first sentence? My first sentence was 2007. So 2007. About 10 years ago. Yeah, that was my first prison sentence and that was for conspiracy to rob a security box. So, yeah. How long did you get? Four years due to. How was that when your mum visits you when it's your first sentence? Yeah, it was horrible, wasn't it? And I'll be honest with you, the age that I was at, I just knew I was going to prison. So it was like, how as dumb as it sounds, it was like, yeah, when am I going in prison? I can't wait to go to prison. That was that age, do you know what I mean? And then when I was in prison, it was like, wow, I'm in prison. Like shit's rolling out. Do you know what I mean? Mum coming to see you, man. Obviously I broke her heart because I'm my only son. So she's been there for me through freaking thin. Yeah, that's the only thing because one man leaves and then it's our son leaves, basically. And it's hard for him, but even that there, you're saying that you wanted to go to prison. You feel as if you're earning stripes. It's so dirty thinking, mate. It's crazy. We think that cause trouble, cause harm because it tries to get his respect for people. It's fucking nuts, the method of thinking that. How did you do your first sentence? Was it YOs? Young offenders? Yeah, it was YOs, but my first sentence was a bit tough because I went to a YOs, soon I went to the YOs. I had a fight and the fact that I had, like it caused such a big impact. They stored me up to a prison, like adults prison, and I was only 17. So I remember, I remember it like yesterday, they stored me up and I remember the guy was like, oh, welcome to the big boys. And this adult's prison, I swear to you, there was cockroaches all over the cells. It was everything I was showing the soul of a drug addict. And then that's when shit hit the fan. I was like, oh my God. Like, what am I doing? I need to get out. How long was it before you were back in once you got out after two years? Nine months. So after nine months, doing the same thing came out, then obviously went to prison for selling drugs. So like this time was like, but where we had so much gang issues and so much issues with the rival gang, it was like bear lots of intelligence. The police has searched one of my safe house, house safe houses, waited for me to come back, seen me in there, arrested me back in prison. Did you just see that cycle coming? Did you just accept that life at that age? Yeah, I just, I just, I went to prison three times and I'd done big chunks, big prison sentence every single time and I was only out for a little bit of time. So I just accepted it. And when I was out at my life, I was living my life on the edge, you know what I mean? We was living the way how we was living. It's not normal when we think back and we laugh. I talk to my friends, we laugh about it. Like, you remember when we done this? You remember when that happened? But like looking now is like, wow. Yeah, it's fucking crazy thinking. What were you doing then? Armed robberies, security corps vans, cash machines? Yeah, security. We was known for that. We were known for robbing trays, security corps vans. Do you know what I mean? And we weren't really shot us. We weren't really, we didn't really sell drugs like that, but we did, but we, but it was more armed robberies and that. When did you get done for an armed robbery? 2007. I got four years due to, so I've done two years, come out 2009, then I was out for nine months. And then what was that sentence? I was doing drugs. So I got down for possession with intent to supply. Then I got, I done two years, two months because I had to do some lessons. And then what was your last one? And then my last one was robbery and drugs. Do you get double figures? Yeah, I got 11 years. So I got 10 years for the drugs. And then obviously they had to give me consent, but they couldn't slam me with big years because it's not in the public interest. So they gave me six months consent for the robbery. So it made it 11 years. So I ended up doing five years, seven months. What are you thinking then when you get, you're getting double figures? Obviously my daughter's just being born. My daughter's got sickle cell. Enough's enough that this is it now. I can't keep on falling into the same trap going back to prison, going in and out of prison and breaking my mom's heart. You know what I mean? And I'm just in and out of prison. And this is just my life. So I just felt like I was just in a mad cycle that I couldn't get out. And every single time I was getting more and more and more years, but I'm just getting big years. So when it came, I went to prison 2012 or 2013, January. And then I came out, oh, 18, oh, 18 March or something like that. So it was like crazy years. And mentally that prison has affected me in a big way with my mental health. Mental health? Yeah, yeah. What's sickle cell? So sickle cell is like a blood disorder. A lot of predominantly black people get in the black community. And it's like, my daughter could have, she could have a fee for a cold and it could affect her. She could have genomic crisis. She has to get blood transfusions every three weeks. They said to her at five, she could get a stroke. So she had to have her blood transfusions every three weeks. How is that then when you're getting near enough of life sentence and then your daughter's born, she's got that rare disease. Is it rare disease? Yeah. And then you're not, you can't really be there. That's the thing that is the fucking heart breaking thing. We don't care about the damage we've caused back in the day. We only think about the people that we're really behind, but we cause all the pain. It's conflict as well that we cause. But when you're doing that sentence, how hard is that for you then to say what? It's crazy hard. And obviously I have to give my daughter's mum all props. Like she's an amazing mum at what she's done that and how what she's done just to raise such a beautiful girl. And do you know what I mean? She's a strong girl. So we thank God that nothing serious has happened, you know what I mean? And blood transfusion is working. But yeah, man, that's when enough is enough for me and it's time to fix up. How did you get through your sentence? Was it just try to change the main set? Try to break all tablets and? Yeah, because like obviously growing up in Fulton Heath, I was like one of the main brothers from my ends that would make sure my ends, my people are good. So you know what that comes with. So in prison, some of my sentences, I used to always fight. I've been in the block for three months down the block straight. You know what I mean? Getting blamed for this and that. So my law sentence, I became like a gang's payment and I was trying to like just mediate and trying to keep calm in the jail and just trying to just work my ticket to open jail. How did you do that? Did you seem to try to change in prison? Did you ever feel you were getting more tested? No, I'm not in prison because I would have smacked my nut. But at the same time is that people respect you for like how you were. They might think, maybe you're in the prison. So everyone's trying to work their own angle or ticket. But at the same time is that people respect you because they know you from that area or they know you used to, do you know what I mean? So they don't, when you're a household name, you're not a victim. Do you know what I mean? So there was no, I had no issues. There were no issues. Obviously there was facts and that, but there was, my prison sentence was lovely. Yeah. How many prisons were you in in that 10 stretch? In the 10 stretch, I think I went to like five different prisons. Was that for the category? Yeah. So B, B cat, local, B, yeah. C, C. So just to try and keep the head down, try and make something of your life and try and get out there to provide for your daughter? Yeah. Like literally, like, and then obviously going to open jail, it taught me just how to upsell, how to talk to customers. They gave me a chance. I was a manager in a Timpsons branch, key cutting shoe repairs. And I had to, and no one had to go back to the prison to sleep in the prison and wake up in the morning to go to work and then to receive my paycheck. And do you know what I mean? Just to know that every month from receiving a paycheck, it felt good. How was that for a bad man to be robbing banks to be selling drugs? To then be working in Timpsons for a minimum wage getting told what to do? How was that right at the start? Not really knowing that side of things, how it works, how it functions and working basically for a living, an honest living. Yeah, I got a second chance. I was grateful. Timpsons, what they're doing with inmates, amazing. Do you know what I mean? Amazing James Timpsons, amazing what they're doing and to even receive that paycheck and to understand it and to value my money was like, do you know what I mean? It humbled me. Because I used to do a lot of shoplifting as well and I still get into shops and I think, man, I could steal that. What was it like in Timpsons when money and that is coming in? Was there ever any temptation? Because I get temptation so many times but I don't act on it. I see things and I think, fuck. It's always in the back of my mind but for yourself coming through and trying to change and getting a job and working with money and I'd imagine secure money would be coming in. The secure call butts. I was a manager in my own shop. So it was just me. I'm in jail for robbing the secure call butts. The secure call butts used to come to my shop. Used to open up the box. I used to do the paperwork. I used to put the money in the box. They used to close it and that's it. And you don't even know that I'm in prison for robbing that. Do you know what I mean? So it's like, for me, it's like, wow, look how far that I've come. With me, I just believe in karma. Like I used to rob people. Do you know what I mean? I used to skank people. I used to do fucked up shit. I used to kidnap people. And that's not by any means. Man's not here to glorify. It's just giving you an insight of my life. Do you know what I mean? And just bad karma came on it. Bad karma. Prison, prison. Something bad happened. Health. Do you know what I mean? So I was like, for me, even now, you always have to treat people straight. Always have to do things with a clean heart and just leave it to God. If someone does you dirty, leave it to God because I just believe that that karma is real. Yeah. Whether you're active or whether you're doing a clean heart, there's always going to be chances that are always going to try and fuck you over, no matter what you do. Being in a legit business, what I've found over the last three, four years, there's more people trying to fuck me now than I was when I was active, which is fucking weird in you. And I don't know if that's tests from God. Tests, bro. Every day is tests. For me, it's every day is tests. Remember being in prison, you're in prison, and then you're not used to the outside world, coming out of the outside world, and then the projects that you're working on, people are noticing, you're getting a following quickly, and then on the top, you have to deal with it in its roles. But at the same time, in your head, this is my demons saying, bro, I would just shoot in your face, but do you know what I mean? That's how that, but I will never do that in real life, but this is how the person that was me, so every single day, I have to rethink things and look at things and look at myself in the mirror and be like, you can't take it in that serious. But then you work on projects, you have the wicked and bad brand, or I have an artist, and they're doing well, and then you have people whispering in people's ears, and then all of a sudden, that's what I said to you off the camera, I've been out for four years, I had not one argument, but more people now want to kill me now that I'm successful than I was on the roads, and I have to scratch my head and be like, this person is not talking to me, or this person is talking to me, or this person, but why? What is it? Why are you upset with me? Because I'm just doing well. There's always going to be envy, and you tend to see, weak people see silence as a weakness as well, so when people go silent, it's not because they're weak, people just want to change their life, and sometimes going silent as well, people plan their revenge, but people should never try and push buttons for a sleeping bear as well, or a sleeping giant, because everybody's still got that fucking breaking point. People try to back into a corner, and people just snap, no matter who the fuck you are. I've seen the weakest men snap and beat the biggest, and I've seen the biggest break, and it's just a mad society, but everybody's brain is different. People can't see changes, a good thing from others, people can't go, let's bring this man up, let's raise people up when they're doing well. It's mad, and even Scotland, Scotland's a billion in capital of Europe, one in two people get bullied, so when you're successful, people hate it, like I said, because you shine a light in the unmist opportunities, it's not that they hate you, they hate you, it's just envious of that, why can't I change? Why can't I do what they do? Why can't I raise the bar? Why can't I provide for my family a legit living? Everybody's got that in them to make goodness, everybody's got them in it to make change, everybody's got it in them to make legit money, but they can't, because everybody try and take these, they show up. No, 100%. And for me, for me, it's man's community, man's culture, man's black culture, man's community, they bring each other down. Black, no one don't want to see each other do well, do you know what I mean? We have blog pages that are predominantly black-owned, and they're black-owned, and all they want to do is post triggering stuff, and then man's own black people, and they're crashing, man, do you know what I mean? And this is what man has to go through, and then down the line, they'll be like, oh, support a black business, but for me, it's to support any business, you get me? Because it's not, these are the same people, they don't even, they might love you for 60 seconds, but they hate you for a year, you know what I mean? And it's just one of them ones, but you just have to keep on going. And for me, as long as I'm inspiring the youth, and that's what I'm there for, I'm not there for no grown-ups, I'm there for the youth, I'm trying to let them tell them, listen, if you're on the roads, trust me, when you go jail for long, no one's not really there for you. No one don't care about you, do you know what I mean? So just change your life around, and just try to work on other things to make them happy, and change your crowd of friends. So even you were in Thamesons, how did your friends treat you? They're always fine, you know what I mean? When I was in Thamesons, I always big up, I always big up Crepton Conan, I'll be big up Weez, I'll be big up, these people, they helped me a lot, I got to see a lot of the world, that when Crepton Conan's touring, the guy in festivals, when I'm out on homelys, I'm going, I'm experiencing it, and my friends, they didn't look at me no different, and in Thamesons, I was working on other projects, I was working on things, I was working on, opening up my own events company, which I did from prison, and Crepton helped me, and I bought a lot of artists, that was popular then. So that was like my breakthrough, and that was like, that was not even my breakthrough, but that was like a little taste store. How did your relationship start with them? They're my bridgeans, they're the ones from the Rose, like Conan's been jailed, that was my soul mate. Yeah, he's proper, isn't he? Yeah, he's proper, I've spoke with a few people, people don't know, I don't know if people know, but he's back in the day, he was proper then. Yeah, come on, to get me, but they don't know that, they just think he's a music done, but little that he know, you get me, but you understand, most of the people that was ruthless, or was on the streets, all of us are respectful people, we ain't got nothing to prove, we don't have to go and let were someone on the internet, that's not, we're not, we're just here trying to just cut you, create energy drinks, do you know what I mean, trying to be successful, because we don't want that life, we don't want no issues with no one. Yeah, because they give you a shout out at the mobiles? Yeah, yeah, yeah, yeah. How was that feeling? That was a mad feeling, the whole jail, you get me banged the door. Yeah, you've only jailed when you've done that, yeah, yeah. And that was a mad feeling, do you know what I mean? That was a mad feeling, just to see what they've done, and just to see that the help that they've given man, do you know what I mean, obviously man's had to graft, get me, it's not easy just to find an artist, or man's had to do, but it's added value, do you know what I mean, man's very grateful for the help. How was that, how did you get treated when obviously everybody's watching the TV, and people don't, if you're not in that kind of world when you see celebrities, you do put them on a pedestal, but especially if you're in, a lot of men in fucking prison have been in prison their whole life, so they don't know what it's like, but if somebody's on TV and they're shouting your name, man, you must have been fucking, fucking buzzing. Yeah, I was gassed, I was buzzing, I was like, bros, remembered man, you let me, all the way down here, they remembered man, so yeah. And fair play for doing that, because a lot of people would have give shout out to anybody in prison, they'd be too concerned about that, their brand. Yeah, yeah. And yeah, that's good, but so when you got out, Timson's, what strategies then did you put into place, because you've only been out what four years? Four years, I've been out. And look what you've fucking achieved, it's unbelievable. Yeah, it's unbelievable, bro. Thank you, my bro. What's been the steps for you then, the last four years from being a bit of a loose cannon to then going, do you know what man, I need to take responsibility for my life and take the reins and not just change my own life, but be there for my daughter. Yeah. Do you know what, obviously I got into music management from coming out of Timson's and we created a brand of play dirty parties me and Crepton Conan. So I just learning the ropes, you know what I mean, like even when you're trying to reach out to producers or people from the labels or people from the industry and they're blanking you, just learning how to take rejection in the sense of like, okay, I'm not going to give up. I'm going to go down this avenue. I'm going to go down this avenue. And the fact that we created something so special with the artists that I was managing, dig that. Obviously I'm the first manager to chart a drill song Top 20. And when I came into the game, they said that drill will never chart. Do you know what I mean? And we've opened up doors for artists now to always be in the charts for artists managers to come through and have all and have something to talk about and voice their opinion and grow the culture. Do you know what I mean? And I'm very grateful to even, do you know what I mean? Share that with that artist and with the people that was on the remix, Crepton Conan, K-Trap. And these are all my close people then. Yeah, I know you spoke about it before but when you had digged that, what age was it? 18, 19? Yeah, 18. Only a kid, man. When you're 18, 19, you're out fucking robbing banks and selling drugs. Do you know what I mean? I know there's been a fallout but at the time, you've got somebody that's popping, you've got somebody that's selling records and you kind of put the drill seeing kind of on the map, man. It's unbelievable and to do that independent and take something out of the charts very first single. Very first. And that was the team that you got. Man's got a big up. At the time they were called Caroline, the part of Universal, there was just a distribution. Do you know what I mean? And listen, they said to us drill will never chart. This is what labels were saying. And we changed the odds and from that, it opened up the door. Do you know what I mean? It opened up the door and look at drill now. So do you become a threat then? Somebody that's been independent instead of, you know yourself, managers and big labels take people on. The kids would sign, even they shout about. I'm a threat now. Yeah. But I'm a threat now but I got a lot of relationships in the record labels with the presidents and the A&Rs. Even though I don't do business with them, but I have my own infrastructure on three studios. Do you know what I mean? I have Grammy nominated producers right now. That's nominated for Dolce & Caps album. Do you know what I mean? They're nominated in a Grammy. That's not happening from no label. No label. That's not happening from a label. That's from us, from our infrastructure, from beans and lay. We own, do you know what I mean? That's the studios and the producers that we have, we still, we know how to develop. So when DIGDAC song popped, what happened after that? DIGDAC, obviously Air Force connected. It was doing 100,000 views every single day. Bear in mind, I had no idea what YouTube ads was. So we just had 100,000, over 100,000 organic views coming in for about four months every day. I kid you not. And from that it was just, the aim was to, okay, cool. We knew we needed to connect another two, three times and then he's there. He's an artist because obviously you connect once and then if you don't connect again and you keep on missing, sometimes your hype goes down. So it was just developing DIGDAC as an artist. Do you know what I mean? Obviously, DIGDAC signed a few deals, a few single deals and just knowing how to go into the labels, build up connection with the labels and yeah, just building DIGDAC as an artist. Do you know what I mean? I'm dropping his project. How much did you spend? How much time did you spend with him? To build them up? So this is, his third song he blew up. Do you know what I mean? And within a year he was blown. Within six months, to now months, DIGDAC was the hottest draw artist in the game. Do you know what I mean? And then the piece of work that obviously DIGDAC H created the eight mile, we've done a video remake of the eight mile film and the creativity. And that's what made things stand out of the box. Do you know what I mean? With me behind him, with me, do you know what I mean? And him progressing. And there was no contract, nothing signed? No, there was no nothing signed. Do you know what? On the streets, and I learned the hard way now, I can teach people, this is a contract, this is what you need to do, boom, boom, boom. But there was, there was really, why would I do a contract? Because you seem heartbroken, especially a man from the streets knowing what you can do by getting fucked over. Now people's been fucked over for less and a man has died. Do you know what I mean? How was that for you when it kind of went a different way and you kind of get put to the side? Obviously, obviously it was, mine was hurt, do you know what I mean? But I just think back, I used to thank people, I used to do scumbag stuff when I was a kid. Do you know what I mean? So, I wish my man all the best, there's no animosity there. Do you know what I mean? So, but you just have to, you learn in it, you learn, you get stronger, you get kicked down. A lot of people was happy that happens, do you know what I mean? Because you've got to put it this way, you've got, you've got a dual artist, you've got someone that's come from the roads. People have been trying to do what man's been trying to do for tens of years and man's just come once later, boom, top 20. Do you know what I mean? We've got platinum, silver, gold, platinum. Do you know what I mean? So, yeah. But again, it's a bit of loyalty to the man who's put the steps there for that. Then I don't like that shit. No matter who, no matter how many apologies you get, people know right from wrong. Wait a minute, he's built me up, he's put money into me, he's invested in me. I'm going to give him it back. There's not many, as you've learned, the hardware. I've been learning the hardware. Do you know what I mean? I've been learning the hardware and do you know what is... Yeah. How much did you lose? 100K over 100K. Do you know what I mean? I lost over 100K but do you know what I mean? I carried on working and you could say I've made 10 times that much. You get me with the wicking and bad brand. So it's fine. Do you see a bit of karma coming back from all the robberies you've done stealing from people to then? Do you know what? You've fucked people over here about your own karma. See, that's why I give so much back. You get me? I do a lot of charity work. I give so much back because I always feel that and I know I have a lot of the younger generation that watch me so I always have to make sure that I represent them. Do you know what I mean? So my thing is just to keep and give them back and get me karma's real. So you just have to charge it to the game when things like that happen. You get me? It's just like, okay, cool. You can understand the kid's work and look out for himself as well but you can't not forget the people who's who bulge up because there's not many people do that. There's not many people who's got your back and see vision and see talent because the majority of people don't believe in themselves anyway. So we're planting those seeds to say you're good enough you can make it. I believe in them. Eventually, it's like affirmations. You eventually keep repeating that shit. You eventually start believing it. You start believing it and you know what it is what I've clots and I look at myself in the mirror and I think because it even is like when I think, I was like, oh, when people might think I'd be like, oh, come on. I would think that he's actually the problem but then I think, well, all these people are saying that have you had someone to invest 50K into you? Have you have have you had someone that will come and say I'll invest 100K in you? No one. Have you paid have you paid wages of 20K? Do you know what I mean? And this is a reality and when you start thinking, actually, I haven't had no one to invest this money in me. So, but it's so easy for someone to say X, Y and Z. Yeah. It's so easy for people to jump on it now. People don't realise where they were at the start. Zero followers, zero money, zero clout, nothing. And everything makes sense then. Yeah. Everything makes sense. I can go to you and say, listen, I've got my money. I've got no money and I have to brand you. I'm going to put my money into you but me, you're going to go 50-50 and then everything's fine. And then when when everyone blows up now, oh my God, this guy groomed this person. You've done this. You've done that. What? He was nobody. Everything makes sense now. Yeah. Even when I work with people and I say to certain people, now I'm saying, bro, look, look at us here. I know, I'm a businessman. I say, look at us here. We've got a plan in it and we're not where we are right now, and everything sounds good. The deal sounds good. Everything sounds good. So when you blow up now, what? Do you know what I mean? Yeah. But that's part and parcel of that. Everybody gets too big for their boots. Everybody thinks it's their name. It's created that. And then people start getting people, people start getting in people's ear. But they see the people that get in people's ear. That's going to pop down the person. Do you know what I mean? Because they start listening and then you start doing things and then you start falling off. You start falling off and then a year, two years down the line, it's like, why do they even do that? Yeah. I shouldn't have done that to my man. You'll see that. That's what I've learned. Just step back. Yeah. And if they're good, they're good at life. But if not, you'll see them, they'll slip after six months a year. Then they're fizzled out. The scary thing is if you start building someone up, their credibility is strong. So when they start turning on you, it's not just one comment, two comments. It's fucking thousands of comments. Comments. So you can't reply back because you just need to absorb it. Absorb it. Yeah. Then after a week or two, it fizzles out. Just look fucking anything. And then you do get immune to that. Yeah. You get immune to that. You get so used to that ship. You get a platform to create your own ship. And it's up down to you where you go from it. Some of these podcasts are hitting millions of views, but sometimes people think you owe them something. I'll be honest with you, though, with both of the people that man worked with, they're more my family. So you see when your heart done by it and things like that happen, it affects you in a different way. Sometimes you can, I can struggle off from X, but this has happened so it can affect you in a different way. And think, wow, man, they didn't need to do that or why did man do that? Then you start looking yourself in the mirror and be like, and for me, I'm more like, I'm always like, generous. I'm always showing love and I'll start being like, this is what it is. Yeah. So cut deeper, do you think? Because it was people so close to you. Yeah. Cut deeper, man. I'm too occasioned. I've just, I've just come back to social media now. Do you know what I mean? It's important to have a social media break because you can start doing that. Do you know what I mean? I wake up at 4.30 every single morning since certain things happen, like my PTSD is through the roof. Do you know what I mean? I woke up at 4.30 every single morning. Yeah, we mean you weren't meeting today at 5 a.m. At 5 a.m. I was up as well. I'm up. I'm ready. And I can go sleep earlier, but I'm up and people don't believe why I'm up so late, but I've got my own issues that I'm trying to deal with. Do you know what I mean? I've got my own mental issues, but people, they would love to see man down. You get me? That's the thing, it keeps me going because there's so many people waiting in the sideline waiting for me to take a drink or take another line of gear or do something stupid. I've got my family to support. Look how well, I'm not just bumming myself up, but I've done so well the last four years that I'm scared to stop. I don't want to take the six-week break of the three month because I think what if I fizzle out? I know I won't because I've bought a platform now I can take a rest, and you can't stop and I started looking at business and it's like even these four years people say, yeah, you've done amazing, but I've been working at 50%. I haven't even been trying properly. Now, this year, I'm trying properly. I'm looking into the mirror and be like, okay, I need to do this, I need to do this. Even like with the arms fight, my thing was like I was trying to sell a fight and I know what people don't like. You get me? Obviously, we've done a video and you get me? People don't like that. Naturally, do you know what I mean? They will just not like you because of that. And it's like when I'm trying to sell a fight, guys act. I'm trying to sell a fight. Do you know what I mean? And I'm just trying to build a platform for more, this will change more and more people's lives. Do you know what I mean? So now that I'm happy that I can say I'm just going to be a promoter, no more fighting for me. People will see that miles, they will see the bounce and play dirty. Do you know what I mean? They will see that nice person that's just trying to shift culture, trying to make it grow. Yeah, but the people who do know you, your family and your true friends, your day ones, they know who you are anyway. But obviously, remember your height, your popularity has grown daily as well. Yeah. You have hundreds of thousands of fucking views per day and all that. That's a lot. So people are always going to judge. The majority of people in life are struggling. Yeah. So if you're drunk you're more powerful than this and people are going to get envious. Yeah, I understand. But from anybody that it knows, it just knows that selling a fight is to create awareness and people talk, it's business, it's still creating more income. Yeah. But if you learn and you grow, just do what's right for you. You don't need advice from anybody because what you're doing, there's not many people from the streets are doing. So that's why you've got to give people who's doing that fucking respect. That's why I have a lot of respect for what you're achieving, bro. That's why when people watch this as well, people see a different side from people as well. Yeah. People may just watch that video and think and turn off. Yeah. And then when they see interviews like this morning and a deeper and more job work, man. Thank you. But you know, it's always someone that's not from my culture like that, that old big man up. Do you know what I mean? I remember even yesterday one of my friends busy was like, bro, what you've done and what you've achieved is amazing and no one for the culture, no one don't really big you up but I just let my actions do the talking because who are you on a Monday morning? I know who I am on a Monday morning. I know what I have to do. I'm not here for show. I'm not here to waste time. I know. I know my brain. My brain is the 1%. I'm creative. Do you know what I mean? I'm a genius. I'm a genius. I know what to do. I know how to develop for artists. I know how to develop fighters. I know how to sell a brand and how to do anything. No one can stop me. I might not be good at reading and writing, but I'm amazing. I know what to do. It's a lonely journey, though, brother, isn't it? Yes, bro. It's fucking so lonely. It's lonely, bro. Because you question it, like you say, I was up at half four today and I'm thinking, like, what are you doing? I couldn't be asked either. It's like I have to force it as well. And then once I'm up and showered and I go, right, OK, let's take on a day. What if you get planned? OK, you've got another 200 miles, you get that and you've got another 200 miles after that. And I'm doing this myself, bro. I've got my editor, Steph, but it's a lonely journey to create something to feed the family like. No, of course. It's not that you want the recognition in the part in the back, but sometimes it feels fucking nice. Do you know what I mean to say? Do you know what we're all done and it picks you up up because you've got the editor. But do you know what we do, James? You're yourself. You're amazing. I'm amazing. And I see there's a gap that I can work with you in here and there's a gap that you can work with me. We help each other. Are we in person? That's it, bro. And we help each other and that's what we do to grow. You know what I mean? That's what we do to grow and not even just as a community, as someone that can see. Like, I know I've heard you've spoken about your story. Do you know what I mean? And I'm proud of you. Do you know what I mean? And for me to even get behind that just to make sure that you're still on the street. Do you know what I mean? Come on, my bro. Yeah, but you're late to say, man, it's flying. That's what it's all about. And everything's business and opening doors and you don't know which round the corner. You don't know who's watching these interviews. That opens door. Maybe an artist is saying, do you know what? I need somebody to back me like this man right here. You just fucking don't know how would you have trust issues? Yeah, bro. I don't trust no one. No, that's a sad place to be in. You said that I need an artist or I don't invest in people like that no more. I invest in the business. What makes sense for the business? What makes sense for Wiccan and Bad? What makes sense for Bounce? Or artists? I don't trust anyone. So no artist can be like, oh, put no time. I haven't got time to put time in individual artists. Do you know what I mean? Obviously, I'm launching my Bounce on Music Club and it's offering a service. I'm mentoring people. This is my service. This is my rates and this is what I do. But when it comes to, oh, I'm good at music. I don't care how talented you are. I'm not putting my effort into that. And I know, I know I can make you blow. I know this. I know, but I'm just focusing on my business because you see the business? That's your business. This is what's going to be valued at 100 mil. Do you know what I mean? Wiccan and Bad, that's what's, and you put your energy into that and you focus on that. Is that going to slink me? Is that going to run off with anything? No, could I own it? Yeah, the only person that can help you is you. So see when you were doing that, see when you had that, and then obviously now you're valuing you. You're putting a price on you. Putting a price on your time because you've lost now hundreds of thousands of people. You're putting prices in your time and effort and other people. But if you never done that either, you wouldn't be learning and growing as fast as you are. No, of course. And I think for the fuck ups, you know what I mean? Everyone's in better positions. We're all in amazing positions. So you learn in it and you just come back stronger and you have to have time to think and reflect and think, okay, where are we going wrong? Okay, I'm going to work more on this. There's a gap in the market here. And this is the lane that I'm going to go. This is my brand. So when you dig that left, was there ever a heads up to say, look, I'm going my separate ways? Or was it just done behind your back? No, it was just done. It was just done, you know what I mean? Through what's that message and that's it. Do you know what I mean? It was done. And that was that? How long did it take you to bounce back from that? Six months. It's a fucking long time as well. Yeah, six months. Because that's changing your life because people don't understand as well. And it's all right, you sit here and be, do you know what? That is where it is now. But you changed your life for your daughter. That money can go to your daughter. So that's where they end being, do you know what? I'll kill that cunt. Yeah. And that's the folks that you think in it and then you have to look at yourself. Because people are just looking at you thinking it's only you. But now you know your backstory. You think, well, yeah, man, it's got a daughter who potentially needs that money for, because the funding for that would be fucking thousands. Do you know what I mean? It's helping your daughter out. So then you've got these thoughts and then what happens is, sometime it's a loss that that can then put you back in the streets. And can you imagine doing a live sentence just now? Yeah. And then you're in there, you've been fucked over, you've got a live sentence, you're away from your daughter. And then that's how fast it goes. That's how fast. And that's what you don't want to happen. And I'll tell you from now, bro, I've grown up in prison. I can do 10 years again in prison now and just be calm. Do you know what I mean? And I don't want that to happen. But I've grown up. My mind is different. I've been in the block three months straight with just a mattress, nothing. And these are the things that I always battle with all day and be like, the old school bounce can't come out. Do you know what I mean? Just to stay around practicing brothers, practicing Muslims, carry on praying. Do you know what I mean? Be around good people because I'm a good person and just try to block out anyone that's trying to bring you to that space. So I'm proud of myself that I did it, retaliate in certain ways and I've done things the right way and I took my anger out in the podcast. Do you know what I mean? Yeah. And yeah, man. Like, listen, I live in London. Do you know what I mean? I walked down the streets. I don't hide from no one. Lacomann, how did that relationship come about? My friend Smoltz is in prison. So Lacomann is a dwarf? Yeah, Lacomann is a dwarf. And he was in and out of prison? Yeah, in and out of prison. But my friend Smoltz met him in prison. He said, oh, look, I've got someone here that I reckon you'll do well with. Do you know what I mean? And then the whole story, me and him building him up, getting him on the front of the sun, getting Smoltz to record videos. Do you know what I mean? Oh, bear in mind, he had his own videos out. Do you know what I mean? That was going viral. But just me adding to it, making fake Instagram pages, fake Instagram pages going viral. Do you know what I mean? If it was so easy, anyone would have come with that idea. Do you know what I mean? No one did apart from myself. Everything's always easy. Everything's always easy. I always got invited. I was big anyway. But no one did come with that simple. There was a brotherhood with you. Because I've watched his videos and you've got to say he has a character and see potential to be something. But I always have love for Lacomann. Do you know what I mean? That's man's brother, man. He's got, he's got me. I wish him all the best. But I think everything's kind of worked out in favor for yourself because people say you're a genuine, just hardworking guy who's willing to fucking put his neck in line and build people up. But it's now time to make your back colder towards it and not take as many risks. Not take too much risks with it. No more, no more people fucking with Nova. But do you know what? Like I said, it's progression in it. Everyone's in good positions. You got me to change more lives. So it's all good, man. So you had the fight between you and Arm. Shout out to Armz. I've got a lot of time for Armz. I like him. Armz, man. Absolute machine. So you had the dwarf fights as well. Like they're kind of blew up and everybody watching that. People do watch my shit now. No one didn't believe. You see, when I invested that money, no one didn't believe in two dwarves fighting. I was promised you that. But when I saw the production and how my market did, everyone believed it. No one didn't think that man could pull it off, but man pulled it off. You know what I mean? So man created the history and even getting messages from like the dwarf communities. Just like, look, like, you're the only one that's kind of created a lane for us and you're not taking us for clowns. You're not making dwarf people look like a clown. You're actually trying to create something for us to look like serious people and create a lane. You know what I mean? So that there touched me. So as long as they see that and they know what my intentions was with that, that's all that matters. Liko Man looks as if he can scrap. He looks as if he could bang out a fucking, he could bang out a fucking, he'd probably bang out me through that lane. So fair play almost. Because did you see a lot of sensitivity with him? Did you see a lot of his stuff as maybe a knack because he obviously had to go through? He's just naturally a star, man. He's born a star. He's born a star. He's naturally a star. Do you know what I mean? You're around him. He's naturally a star. What's it like when the cameras are off? Yeah, he's just, he's blessed. Do you know what I mean? He knows how to chill. He's blessed to me. And then when the cameras on, he's just a natural, he's a naturally a star. He belongs in America, man. He goes to America. They'll love him. I've never seen him come. Every time when I done the press conference and interviews, he was always just causing it. And I'm thinking, fuck her. Just absolutely causing it. So when that broke down as well. Yeah, yeah, that broke down. Are you thinking, what the fuck's your point? Or did you choose that as fuel again to then try and kick on? No, I like, these people never free me, man. But it's just like, remember, before the social media, me and Luka Man stopped working, like, a year, just over a year. Do you know what I mean? So it wasn't nothing new, but he was still fighting on the show. I was still close with his cousin, Super. So the relationship's still there. But I understand obviously, he had a fight that he needed to promote. So it made sense. He jumped on the podcast. And then it was like the way that plus four four kind of edited the podcast. It made it seem that clip that went viral. It was like, and then the fact, the man's like, oh man takes 50%. There's no 50% of nothing. He's never, he's never been paid a wage. And I've talked 50% off. You know what I mean? All I've done is invested in him. His biggest wage has been from Wicked and Bad. And then the fact that people that are so uneducated when it comes to fights what people get paid. And even like, I was talking to Aaron from Jordan's show and he's like, about like, I fought at Bellator. I had 2.5 million followers and they paid me 12 and a half K. That's what they, that's what they paid me for my fight. That's not, that's, and I fought at Bellator. But then the fact that our community, they look and be like, oh, you paid my man this. And it's like, that's not like, hold on. I put on, put a risk on with my own money. And I've invested X with investors and both fighters received 20% of both of profit. So if it streamed more, you would have got paid more, but you just got paid what was in the contract. Do you know what I mean? And then the second fight, you get paid 15, 1500 pound more and that's a deal. So the eight and a half is not a deal. My friends said that you for this me, the 10 K that you're new, like your manager got, it's a deal. You're not complaining about that. Do you know what I mean? When you get contracts, contracts, you're meant to send to lawyers to go for it. Everything. There's no record labels will send you a proposal and you just sign it on the spot. It's impossible. Do you know what I mean? And that's what happens. And to protect, look, a man now owns his trademark. He owns, he's going to own his trademark anyway. He's insta page. I own these insta page from when he came out, handed it over to him from the get go. Do you know what I mean? So all these points, there wasn't that big, big points. Do you know what I mean? It was just something that I needed to suit out with his manager, whether, whether me and him had a little upset row or back and forth, but it was just needed to get suited up. Do you know what I mean? So, so that whole, oh, my man, my man's took 50% of look man. I've took 50% of nothing. When you go to prison, are you becoming an internet sensation from prison? Believe it or not, guys, Nike or Bihu or any of these people don't want to work with you because they can't associate the brand for someone who's just come out of prison. You become big in prison. They don't look for their brands, you know what I mean? And people don't understand it. They don't look at the business side of things. Did you get a lot of shit with Nike? Clip went out and you said he's owned his name and owned his Instagram and took all his money and I got a lot of people back to me, a lot of business people back to me and I started realizing the people that are talking, they don't actually, they don't even know business. They don't even know that when they watch certain boxes on TV that they get paid between 500 and a thousand per round. They don't even know that. Do you know what I mean? They just look at boxes on the TV and think that they're getting paid crazy money. So everything that I've done has been above board, do you know what I mean? So, but they're not understanding it's like, okay, cool. I'm getting trolled by a full in-year-old. Do you know what I mean? That's a fan of little man or that is, that don't like man because, do you know what I mean? Or the man's black community. Do you know what I mean? Because, okay, you've seen me grow. You've seen me on your level. Everyone supports you. You see man climbing up but then all of a sudden we don't like this person. Look what they're doing to money made. Get me. Anyone can say that anyone, anyone, I can say this now. We all got the same 24 hours. What are they doing to her? I've said that many things. You know what I'm trying to say? So it's just pick and choose. I think that's sad that I understand exactly what the girls saying that everybody has got the same 24 hours and now I know millionaires who've lost everything. I genuinely know homeless men who've become millionaires that people get different starts. We get it, but you have got the same time to then go and make changes. I then want to be at your life that there's opportunities there to be something in your life and the amount of shit that girl got from that was unbelievable. I knew. I couldn't understand it. It's like, do you know what I mean? So it's like for me, but it just makes man, you just, then you know, isn't it? You just know this is, it just happens, isn't it? You're just, when you start becoming, especially in the business world, when you start becoming a somebody, you just know, isn't it? My thing, 2022, I just learned to like just, I don't need to, I don't need to respond to everything. Just whatever, man. Whatever. Whatever. It's whatever. Yeah, it's like whatever. I walk down the road, you're going to say congratulations. You know, no one on face to face is going to come with no energy. Nobody ever does? No one ever does. No one ever does. You get me? I know I walked past loads of loads of trolls and they've just kept quiet. So, but my thing is, my intentions is pure in it and everything that I do, I do it from the heart. You know what I mean? I do it for the will of, I do it for the will of God. I do it from the heart. So, from when you, when you do that, you can't miss. You can't, God will keep on blessing you. And no one can't stop that. They'll just keep on blessing you. So, anyone with half a brain can see that, fuck me, you've been in and out of prison your whole life. You've only been out for four years. Yeah. You're still learning yourself. I'm still learning. I'm human being, bro. Remember, the people who are giving you shit are doing nothing with their life. People who are doing better than you don't give you shit. They don't care. People who are capable and well up for it, they don't go online and talk shit. They just sit back like, I'm more scared of enemies that I don't hear from than the ones who are talking shit. Because I know they ain't got fuck all. You know, as soon as they put it on them, their arses claps like, this is just life. This is, but social media as much as it bulges up, we can also break people. No. Because getting negative messages, it's like reading a book. It's like feeding your mind that you're not good, you're shit. You bump people. And that's how you probably took the break because you're thinking, wait a minute, I've had these two big relationships break down. Is it me? It's the fucking problem. But it's not even just that. There was loads of, this year was just like a tough year for me. Going back and forth with people in it last year. The arms fight, you know what I mean? Dealing with the arms fight, the trolls of that. That was fine. Because it's bang up, because it's like, I know why I've done it just to build a platform. You get me? I know why I've done it. I've built a platform. I've got a platform now for other fighters. And then just keeping having to, even with other stuff, you get me? It's like, there was like a scandal that went on with some scam. And it's like, in the newspaper, they had all the celebrities, the top celebrities. You get me? And then on the streets, on the block pages, they were playing with me. And you could just see it. And you're just like, look at man's culture. This is what man's culture is doing. You know what I mean? But man's not going to give up. I'm going to show, I'm going to keep on showing, I'm going to keep on doing amazing stuff. And you're going to see, you know what I mean? You're going to see. And the fact that I don't ask, I don't ask no one for nothing. Just create content and just put it out. That's all. As man of a content creators, we just try to create a living. We try to create platforms. We try to show the way to other people that fuck me. Like if they can do it, if they can make changes, if they can create platforms, like even this podcast, because it's viewed, we're nearly a hundred million views. Like, and I'm only beginning. I've not even touched America yet. Like this is only the beginning to where I'm fucking going. And then the majority of people watch your stuff and go prick. And then you'll get, the people will see inspiration and go, you know what, if he can do it, I can do it. Not just platforms or managers or creating brands or creating energy things, but anything can be created just for here. It's your actions. It's your actions that then you want to jump on it. And if you can act on that, then you can truly fucking do what you want in life. So it's life is a fucking journey and a half, but we live, we learn, we grow, brother, that's all we can do. But how did the fight between you and arms come about? The fight of me and arms came about of lookal man, people poison lookal man and he left the brand. He don't want nothing to do with the weekend and bad brand. So we didn't have no fight. I had a platform. Me and my business partners like, bro, we've got a platform. We have no fight. And I'm like, look, I don't want to fight, but the only way I know that would go crazy if I could have arms or if I have arms in the meeting or do you know what I mean? So I asked him about it and he wasn't really on it. And then he fooled about it one time, he come to my gym and we spoke and I was like, look, just let me cool you out or just do some pads. I'm just bait the post come under the post and just create some hype around it. Do you know what I mean? And then obviously this is when we've done we've well done the contract, the contract signed and then we've created the hype and it's come out and people thought it was real and it sold. Do you know what I mean? It sold and obviously putting on a fight, putting on a fight, marketing everything you saw with that arms fight, putting on a fight and then training, mentally exhausted me. Having to be a promoter, a marketer and be a fighter exhausted me. Do you know what I mean? I didn't want to, like me going in the ring, I thought, yeah, like now I know how it feels to be in there, take my heart off to every athlete. You know what I mean? And people might say, oh, I wasn't too happy with my performance. You know what I mean? I was happy. I felt like I should have been more in shape. I should have been a bit more fitter. But I've got a platform. We created a platform and the message that we bought out was put down the knives. Do you know what I mean? Getting in the ring and fight. It's all right. Think that, bro. But you're not a professional fucking fighter. Arms isn't a professional fighter. They put us next. Do you know what I mean? He's fought for 25 minutes. Professional. Conor McGregor blows after fucking 10, 15 minutes. He's been training his whole life. Like when I done my boxing event, I thought I was training hard eight rounds a free, 10 rounds a free. And then I only fought three rounds a two on main night. I blew after the first two minutes. Crazy. Because it's nervous energy. It's well, it's tension. It's just crowds. There's noise. Everything. You're fucking reputations on the line. If you get sparked out, you're fucked for years, mate. Your meme for that anyway. Forever. Your meme for everything. So it's like, yeah, people can laugh and joke, but we have a platform and moving forward, you're going to love me for this platform because of the stuff that I'm thinking of and the stuff that I'm starting, like the stuff that the doors that's going to open, like I'm doing, like a Wiccan and Bad Contender where you have two coaches, two assistant coaches, 10 fighters, two heavy, five heavyweights, five light heavyweights, one team, the others, two gyms, and creating challenges. And then at the end, they win a cash prize and they fight on the undercard of our main Wiccan and Bad fight that we're planning right now. It's just business, bro. And it's business. That's how the UFC made it. The UFC was like 30, 40 million dollars on debt until they done the, was it the contender? All the fighters. The ultimate fighter and that's what boomed that again. And they just build it up and that's what it's going to do. And with me, I'm one man. So I'm doing everything myself. My business partner is doing all the logistics, but I'm doing all the planning and I have to think about everything. Do you know what I mean? Yeah, man. We're building something great. We're building and I'm noticing I'm here. I'm seeing that, listen, these pro-bots do not get, they're promoters. They're not paying them proper money. So I'm building that platform where we're offering better, better, better money. So they can, they can get suspended, come fight on my platform. You'll see, you'll see this lineup that are released and you'll see the market and you'll see who will be behind you developing, you're making you big and that's what you need, PR. Well, you see Jake Paul calling out the UFC saying they don't pay enough wages. Like they're making millions each fight. Some of the fighters are on 15 grand. Same as boxers. I know boxers that fight for the British title. Remember they've got coaches to pay. They've got nutritionists. They've got their whole camp to pay. Some of them ain't even walking away with three, four grand in the fight for British titles. I know. And that's what they're actually getting paid. But then someone will come on Instagram and come on someone's page and like, you paid someone eight and a half grand or you paid someone 10 grand. And he's like, do you even know how much boxes get paid? What are you talking about? Yeah, I didn't realize it then because I told him people were much. Educate yourself. Yeah, I get paid for my figures and that's why I can understand why boxers hate those sort of events because they've been training for fucking 10, 20 years and getting paid a quarter. A quarter. Some guy who created a podcast is getting paid more than them. 16 ounce gloves no one really getting a hut. I can understand why they're fucking angry but you've got to understand that I've got kids to feed. I don't give a fuck about anybody's opinion when I'm there to make money. Create a brand and just move on it's just business. How long did you train for the arms feet? I trained so obviously I'm 110 kg now for the arms fat I was 115 but I was 130 so 30 kg at total and I just dropped weight do you know what I mean I was dropping weight so it took me like nine months to train picked up so much injuries I've all got injury now I can't even run on the running machine I need to get operation on my leg but that's what happens with the training that happens I understood it I take my heart off to MMA fighters, boxers, athletes I mean I know how serious it is Yeah it's a serious fucking sport like you're going into an absolute monster he's a mountain he's a mountain he does all the fucking break dancing, backflip, side kicks that you're going in there with four rounds of gloves so it doesn't matter if you don't think you put on a performance why you're a fucking world class or not you're going in there if you get a knee to the head or an elbow to the head you can potentially fucking die I know I know you're right it's fucking nuts yeah and no one deep step but for me it's all well and good like you would laugh and be like no one's not going in the ring with arms if you're not a professional fighter or if you have a fighting background you're not going in the ring with arms no one's not doing that so that's the frustrating thing because I was the same I don't make out as if I'm a professional boxer but if somebody's got an event and somebody else is doing me I'll go wow man that's unbelievable good luck you'd look out for the result and you would go man that's amazing I genuinely feel that and think that so when I start doing it and I don't get that people go you'll know a bottle you fucking keep your hands up or do that and I'm thinking what you ain't a fucking coach just say good luck just say well done I just do you know what I mean and that's what makes you frustrated because when you have good goodness and you try it you do genuinely care I don't fucking love everybody do you know what I mean but you genuinely want people to see them doing well and you see that that's different people don't realise how hard that is especially going to a camp as well being away from your family and thinking every day sparring every day is a fucking pain in the ass training two free times a day every day I used to think I used to sit outside I sparring and think I'm just going to text today and say nah I'm not going to come in but every time I end up going in I felt amazing after you feel like a man I think everybody that's maybe battling and live should maybe go and do some combat sports because the feeling you get after it I've never had any experience after my fight like that but I can understand why boxers keep going and try to keep doing it because that adrenaline kick it's so mentally draining after it but you feel as if you've achieved something because we're hunters we're animals we're warriors at the end of the day not a depression but a lot after it because I felt as if I never had a goal because I was training two free times a day I was doing yoga running, boxing yeah yeah yeah and I felt alive now I know I'm only at 10% again because then I was fucking trying to run a podcast trying to make documentaries a lot trying to train for a fight trying to promote the fight yeah there's a lot there's a lot I felt a burnout as well but that's life last year I had an amazing year this year I'm going to go even bigger same as yourself we live, we learn, we grow and the people who then step back from you and think well fuck him then they still see you all we mean you have done over the last couple of years went up up and up there's never been any fault or there's never been any decline there's been fuck all like that and that's why I think this was only the beginning for you over the last four years you've learnt the hard way and a lot of things but just think you're the fucking gold you've learnt 100% I mean that's what's going to make you a great manager respect you every interview you see people even your documentary everybody speaks highly of you even the kid digged it he was fucking speaking highly of you so the love is there but everybody's just selfish in a way where we want more and who says if you were 19 in that other kid's position you'd have probably done the same many years ago because you're not thinking that way so always trying to think away everybody else is thinking so I can understand that a bit more because we're all fucking warped do you know what I mean in a weird way like but you're doing amazing and like I say you've got nothing but love and respect and where do you go now for the future what's the plan sorry touch on as an artist so people come in the artist and get signed with labels how the fuck does all that work is it do they get 20% do they get half the money up front yeah it depends but the standard the standard deal is just say for example just to make it sound like so you understand if I'm a label and I sign you for a meal yeah that is 80 in my favor 20 to you but we have to recoup in your 20 so you have to then we have to make five meal yeah from your one meal that is you've paid the old debt debt back because that's an 80-20 and then after that for if our deal is for 25 years for the next 25 years if another meal gets made we take 800k and you take 200k and that's how it works until the and that's and that's how much that's how it works do you know what I mean until your deal is up and then that is slavery yeah that is slavery but no one is signing deals every day they get their advance they sign deals advance like they have to pay back so yeah but then everyone have an outcry oh yeah you've sat down with someone you want to do a business partner you want to go 50-50s 50-50 and they're like oh my days boxes that's just left that's it man there's promoters out there and boxers they're not even fighting but they're taking 70% boxers are only getting 30 and the other ones risking their fucking life this is just pure business so see if you're independent then at the start it was a 100% profit yeah depending if you've got distribution so if you've got distribution deal you've got like a distribution company they usually take 15 or 10 or 20% and you take 80% but you own your music do you know what I mean and they'll only take it for a period of until the advance is paid that they paid that they gave you for like and then two years or three years after so a lot of people's going on the distribution independent route because obviously in the long run you can accumulate and make a lot of money where do you think you'd have took that if you stayed independent could you have seen you've been millionaires just now yeah think that listen think that would be right now would be the biggest real artist in the world that's it period there would be nothing else it would be the biggest real artist in the world has he ever tried to come back nah there's been no contact and it's just been like that you know what I mean and we've just done we've gone our separate ways what about for the future if you get anybody who have you got so I want to talk about Freesie so me and Freesie's working together I would just discuss Freesie from now but the car's complete do you know what I mean and Freesie's he's fighting someone he's fighting another boxer you get me he's fighting another boxer it's going to be something at a moment for the boxing world for amateur boxers for semi pro boxers for pro boxers and you're going to see myself you see how I market these boxes I don't need sky sports I don't need none of these you'll see how much I've market these boxes and build up their storyline so yeah I'm excited about that and everything's in contracts when they can walk away in front of you everything's always in contracts and everyone's always happy until people start going viral and then they're not happy but it's like if it's not a success then they're still happy because they're at the same place they were but it's good then at the start because you can now tell them look this is where we are now please remember this I say that when you eventually blow it do not forget this point because when you don't say that at the start then they don't know that but there's no things like content like this we'll bring this back people will see this we'll bring this back but I'm sure Freezy's a little brother and he's come through a lot of hardship we get me so he gets it he gets when people are behind them do you know what I mean and I'm jumping in as in a promoter in the boxing world in the MMA world in that with that little gap when it comes to influencers and not influencers so that's my lane and obviously I'm doing a little bit still the music world well I've actually got something somebody's wanting to get involved in as well man I'll show you after this I'll not discuss it on this but it could be something you could dip into definitely you got to look at you look at the kids in Compton you look at your Dr. Dre's you look at fucking Easy they came from nothing and Dr. Dre's a billionaire now there's kids in the UK that can do the exact same who says you can't go down that then and create that platform that people say oh he's going into boxing but in five years time somebody's got you've got to start somewhere you've got to start somewhere it's just when people don't see your vision or my vision or anybody's vision people can talk you out that vision because I've come up with so many ideas and people spoke me out and I think I should never let that happen now that's why I just create myself because I see the vision do it let's do it you're a creative do you know what I mean me and you were creative so we put out we put out what goes on in our head no one can't think like us do you know what I mean you think like how you think and the way how you do it and that's what makes you unique just like myself yeah so it's just keep creating and giving people platforms and just taking people where you can take them like I had a man on tonight actually I went live Greg Cannon he was the the lead detective on the Big A Small in two pack case like he's got then got me leads in America and it's just I want to go to America and crack America nobody's done it yet I'm gonna fucking do it like definitely 350 million people there it's a massive market get me back on there still get me back on there get me computers get me back on there please through all the boxing but what about any artists any other artists do you got any pipeline are you just gonna go down the boxing route we got my business partner Beans and LA they focus on the artist side do you know what I mean we've got artists we've got do you know what I mean we've got some artists that were were developing we got Queen Face 500 times he's one of the biggest draw artists that's coming through the scene now do you know what I mean Ed Sheeran brings them up all the time but yeah man we're we're working on a few things in that department we're launching we're going live with another the select studio soon so and then you got the Bouncer Hub Music Masterclass what we're gonna go live with soon so a lot of artists and a lot of people will be able to get access to myself and my team and will be a lot working like as a mentor and trying to help the culture grow because I've been out of it for a little while when it comes to music and I feel like everyone's kind of stuck you know everyone follows the same blueprint and this is what's happening they don't know how to help like to grow my audience so we're gonna me and my team we're gonna work we're gonna work soon by next month we will have the website up and running the mental health thing that you touched on a couple of teams and I've heard about how's that just now every day you get me everyone's every day I go through it you know what I mean I wake up at 4 in the morning I go through it but I'm fine with it myself no one no one will ever break me but I just go through a lot of trauma that I'm in the process of talking to a therapist and just get me just helping me get through life you know what I mean just from stuff that's happened in my life and being in prison and coming out and getting a following and listen guys I'm a human being I know I have a following but just chill out you know what I mean sometimes just chill out but get me obviously I ask for this so I have to deal with it you know what I mean this system's all all good but look how far you've come brother fuck me mate if you're all been banks to fucking creating fucking live events boxing events MMA events like your own energy drink the kids you've you've brought into the network of music industry and got them top 20 singles and made them stars like that's unbelievable and anybody that doesn't realize that fuck them brother fuck them like they don't deserve your time they don't deserve your thought process they do not deserve your energy fuck them like that's just the way it is like it's so hard I know it's okay for me to say because but don't ever forget how far you've came and everything you've created in such a short period of time if you can create that in four years what's it going to be like 14 years you've got your own fucking industry you've got your own record label you've got your own energy drink that's pulping where everybody then you've got then full control of who you can make and who you can break like instead of trying to make somebody seem to break after it like obviously you've built up enough you don't become immune to pain you're chewing beans we're always going to feel pain we're always going to feel the hurt and getting stabbed in the fucking back that's just life we don't like it but it is life listening it's going to keep happening to you we can't distance ourselves from it there's always somebody that you think they're a diamond 100% and fuck me that's the one that ends up breaking your heart the most because you put so much trust into them it's just life bro like I don't ever think because I'm trying to distance myself from it that's why I do a lot of stuff myself because I'm sick of feeling pain I'm already in pain why fucking add to it and then it makes you question everything you're doing because sometimes I think well fuck it man just step back get a 95 that will last maybe an hour or two and I think fuck that I've got my freedom I can go nice holidays I've got nice things and I want more of that and for me to get more of that I need to do what everybody else can and that's push through the pain push through the misery and just keep chipping away we'll give a shout out to Tyrone as well that love him to bits man fucking legend we've got some big things planned with Tyrone he's a monster I wouldn't like to fucking fight him man yeah he's a monster he's a fucking monster and he's flying on social media every time I'm on tiktok man he's on live yeah he's just everywhere mate love him to bits and then going forward to the future we've got everything else in place where do you see yourself in the next five years and the next five years where do I see myself I see myself still doing the same things still on the same I see out the bar will be raised do you know what I mean the companies will be made we can embed energy drink the merch the platform everything will be grown but I will still be on the streets helping do you know what I mean I'm a worker I'm a soldier that's what I like to do I like to help so just progression health success and trying to change a few more people's lives I know there's going to be more people and I'm saying Freezy will be someone that the whole world will see him with me behind them the whole world will see him I've seen his graft I've seen him post a thousand he's posted a thousand posts on his Insta watch watch when I'm finished watch when I'm finished with him you'll see Freezy Matt Bone get ready for him yes Freezy is what about would you ever have another fight no I don't think I will have another fight because I think that my worth and my creativity is the guy behind the scenes that's pulling that's creating the stories that's making things come to life that's making things that like my fighters they need me they need me to develop them that they need me to build up their career after even when they leave and they go to I'm training what they want to do next you know what I mean so that's what I want to do to give back you know what I mean there's a couple of people speaking about you and you are always telling them you're a star you're a fucking legend like you're drilling that interim ain't it funny that I do that with people as well I do that with my kids especially but sometimes I don't do it with myself yeah fucking self-doubt I think and fucking practice what you preach and then sometimes I think I'm a fraud then sometimes I think I'm just talking absolute shit but I just want more I know what I'm capable of and I know what I can achieve I know what legacy I can leave like I'm here to change the fucking game of it I'm doing that with the plans and visions that I've got over the next three to five years I'm going to be bringing the biggest interviews on this fucking planet yes you've got this and then I can sit back and just go do you know what part of me wants to do it not just for me but so I can say fucking told you so part of me that's still a bad ego just to stick your finger up and go fucking told you straight because nobody sees them laughing at the finger point when I first started podcasting people were calling you a snitch and they were calling me this and they were calling me that I was just interviewing people I just wanted to make changing my life and I started getting a lot of hate I thought I'm pretty tired it's turned now people know I'm trying to do good and I think after people watch you long enough after six months to know how you are as an individual because people's mass kind of slip after three six months like I've never broke I've never fought they'll push every narrative about you and they realise it's not working and it's like oh actually I rate my man yeah and it's a good thing man because we all want to be like but would you like to finish up on anything brother um literally man I'm a Muslim Alhamdulillah you get me obviously um for myself it's important to spread Islam you know what I mean um that's what's kept me sane and the brothers that are around you get me the brothers from Zen lounge um brother brother H, Salih, Troy you know what I mean these so I just I just want to just leave it like that you know what I mean and obviously we all sin you know what I mean we all make mistakes but it's important you know what I mean um doing good trying to give um charity so um thank you to everyone that supports me um everyone like that supports me that's my hand man and yeah man I have the best intentions do you think having an origin behind you has made you forgive quicker especially over the last four years yeah it closely does it tries to teach you the practicing of like forgiveness you know what I mean and having a clean heart for people to maybe get in contact with you uh bounce I played dirty um I've got tiktok now same as popping man yeah man fucking popping that bounce I played dirty you know that obviously I've got twitter I don't use it as much I've got snapchat bounce I played dirty about the real big bounce and yeah LinkedIn Miles Bouncer Harris so I want to connect with some business minded people you look me on LinkedIn just let me know what you do and just connect I'm always looking to work maybe going through our struggle just now you've been there yourself what advice would you get for them um look you've seen I've spent I've done um ten years in my life and Joe um and I've managed to change it around consistency you help me consistency changing your um your friend circle and never giving up people might laugh at you they might laugh at you you might not understand your journey and just keep on staying consistent you get me and keeping arts into adult opens and then um and just try to be around good positive energy good energy you get me try to be around energy is very important you get me and try to think different try to think you're amazing you're going to make money you're going to be healthy you're going to change your family's going to be proud of you you're going to change so many people's lives so yeah man that's what I will say to them and anyone anyone that's incarcerated in prison you can change if I can do it you can do it and just get focused educate yourself maybe come off social media a bit more look at YouTube clips educate yourself do you know what I mean yeah man brother nothing but love mate don't forget how far you've come mate it's unbelievable nothing but loving respect and I can't wait to see what you do for the future come on my bro God bless you brother yo my people