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A Brand is More Than a Product (Smart Monday/Positioning)

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Published on May 30, 2012

https://www.facebook.com/onceadaymark... People often think a product is the brand. Jim Glover, That Branding Guy, looks shares that a brand is a lot more than the product in his Once a Day Marketing video advice. Quick Glimpse: It's a lot more than a logo and slogan too!

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