 How to optimize your Google My Business page, six essential steps. Hey guys, there's a free tool out there. Do you know about it? It's called Google My Business. And it's awesome. And in this video, I'm gonna show you how you can maximize this free tool from Google and get more business and make more sales. And if you're new to the channel, do me a favor, subscribe below, hit that subscribe button. Don't forget to ring the bell. Turn on all bell notifications so you're notified each and every time I do a new video or I go live. Okay, so in this video, this is pretty exciting actually, because this is a free tool that anybody can use to improve their sales, improve their traffic, improve anything they want because Google is giving you this tool for free. And what I wanna do is walk you through these six essential steps that you can do at little or no time and automatically get more business. Now, if you wanna get your business to show up, you definitely wanna use the Google My Business tool because it is a tool of Google, it's gonna show up a whole lot more than anything else you would do to your website. And it's so simple to update this. And if you haven't done so, you'll wanna go through this entire video and make sure yours is updated. Let's go over to my listing right now so you can check it out. Okay, so here is a listing for my business right here. And there's a lot of different components here, but let's look at each individual one. Google's knowledge graph also utilizes verified Google My Business information. It helps generate details of its database, about businesses and related entities that are relevant to specific searches. Once a new listing is created, a Google Maps location is then generated. You can see that right here on my listing. That synchronizes with traditional Google search for ease of access and searchability. It certainly helps that the clear majority of organic searches come from Google, about 90% for worldwide search engine market. It also shows the value of Google My Business listing and effective local SEO. Now, a couple of questions I always get asked. And the first one is yes, Google My Business is a free tool. And the second question I get asked is, do I need a website if I have this? And the answer is yes, those serve two different purposes. So you're gonna wanna have Google My Business and you're also gonna wanna have your website. So Google My Business gives the user a quick overview of your business. So we need to do these six essential steps to make sure everything works out well. Number one, make sure all the information on Google My Business matches your website and matches up with all your other branding. This is so important that all this matches up and it's all congruent. Now another thing is when this information doesn't match up, you confuse Google and nobody wants a mad Google. Okay, a mad Google does not bring back the results that you want. So you wanna make sure all of this stuff matches up perfectly. Number two, select the most relevant main category. Now, this is super important so that you get categorized correctly and people can find your site. If you're getting a little confused and you're not quite sure what category you should fall in, the thing you should do is make a list of all of your competitors, go to their Google My Business listing and see what they've used. Pretty much if they're using a particular category and you're gonna notice this is probably consistent across all of these different competitors, then that's the category you're gonna wanna use. And you can also add subcategories too if you'd like to drill down a little bit more. Number three, keep your hours updated. Now, some of you may have actual offices where you're in there from nine to five and some of you may run your business 24 hours a day. It doesn't matter. What's important is that you keep this updated. You wanna go down to the edit hours part and set up exactly what your hours are so there's no confusion with your customers. Now, if you say you're open 24 hours but you really don't respond except between say nine and five Monday through Friday, I would suggest you just put those hours in there so that people on the weekend don't send you a message Saturday morning and by Sunday night they're upset because you haven't responded yet. Number four is get reviews. Reviews are so, so very important. You could see from my listing I had reviews of, I don't have as many as I want. I didn't possibly go after it as hard as I should but I do have good reviews on there. Now, understand when people give you reviews on Google My Business that Google actually looks at keywords in their reviews. So you may wanna ask them specific things in your request for reviews. And yeah, you gotta request reviews. You can do a short name inside your Google My Business and send that short name to your request for reviews and let them give you a review. Now, the harder way to do it which is what I did in the beginning is tell people to search your name and when they find your business click on reviews. But if you use the short name with the extension of the reviews on there like what you see on the screen right now then you can actually have people go to that link and they can automatically give you a review. You do have to ask for them. Sometimes you can do a contest. You can say, hey, if you review my site and you send me an email, let me know that you reviewed my site or my business that I'll send you a free PDF. I'll send you a free download. I'll give you something free. I just let me know that you did it and I'll be happy to send it over to you. So that's one way of getting reviews and it's very helpful too. Number five, maximize the From My Business section. Now the From My Business section basically is an area that tells people about your business. Most people will put one or two short sentences in there and they'll leave it at that. However, you have 750 characters in there you can use so why not utilize all of that? It gave a full description of what your business does. But let's say you build web pages. Well, if you build web pages, maybe you do SEO, maybe you do design, maybe you do logo designs, maybe you do advertising for people, list all those things in there because Google's gonna come along and search that and those keywords are gonna be really important for making your Google My Business page show up for people to go to. Now I would suggest before you fill that out that you actually go to the Google AdWords tool and find keywords that are pertinent to your business. It's so important that you do that. Having those keywords in there are gonna make your results show up that much faster plus the fact that when people go there and they see about my business on there and they see all the things you do, it's gonna gain you more customers. If you only have one or two short sentences they're gonna look at it and say, well, this business doesn't do much and it's probably not somebody I wanna do business with. So you gotta maximize that. And number six is post more photos. Now you can't schedule photos in Google My Business so probably what you wanna do is maybe put one, two, or three images a day on there. Make sure they're tagged properly. Now these pictures can be anything about your business. Let's say you have a travel company. You may wanna post pictures about places you've been to, having fun, maybe showing cruise ships, showing different countries. You can get really detailed on this and they can be really helpful for your customer. In my case it could be me speaking on stage, talking to people. It could be me doing YouTube videos, that type of thing, but you wanna constantly add these pictures. Adding them one time and leaving it alone is not good enough. Every time you add pictures in there it's new information for Google and every time you give Google new information you're gonna get more traffic. So understand this is an ongoing thing. It doesn't take you long. I mean to put a couple of pictures in there just gonna take you a minute or two. And if you did that once a day or two or three times a week in no time you would have a lot of pictures in there. The more pictures you have in there, the more interactive people are gonna be, the more they're gonna see about your business, the more they're gonna see you and understand the more familiar they become with you, the more comfortable they become with you and the more comfortable they become with you the more likely they are to actually do business with you which is what you're going for. Now when you're adding these pictures obviously we wanna have some high quality pictures and you may be thinking well I don't have that many pictures JR, I just don't have much. Think about all of your social media. If you've been posting a lot on Facebook or Twitter or Instagram you probably have a lot of pictures there that you could use. I would suggest you taking some of those pictures and using them. You can even take screenshots. Maybe you have a YouTube channel like we do and you can take some screenshots of some of those YouTube videos and put those on there. Not only will it provide you with more pictures but it also lets people know that you're on YouTube, that you're on Twitter, you're on Instagram, you're on all these other different social media. So having high quality pictures and updating them on a consistent basis will really help your Google My Business profile. Now as a bonus I'll tell you this, a lot of people say well I just don't have enough time JR to get all that stuff into Google My Business. I just don't have enough time. You can have an assistant do this. You can have anybody that is involved with your business in your office do this. But I will tell you it doesn't really take that long. You'll be surprised if you just put a couple minutes into it. A lot of people say well my guys, if I go in there and do my Google My Business it's gonna take me all day long to do it. Well don't do it all day long. Do it for five minutes in the morning. You know do it for 10 minutes after lunch. Just take a little bit of time because that little bit of time adds up. Every time you go in there and add a little bit it adds up and it builds and builds and builds and you will see more traffic if you go ahead and set up this Google My Business. It's not that hard to do. Do what you can today. Okay maybe today you can only put the about our business in there and maybe tomorrow you can only put your hours in there. But as you do this each day that profile is gonna build and don't forget to add those pictures. Now like I said in the beginning this does not take the place of your website. Okay your website is where you do business. Google My Business is a snapshot that people see off to the side. They may click on it. They may look at your pictures and all that. But after that they're gonna need to go to your web page or your sales pages or your YouTube channel whatever it is that you have going on and then actually interact with you there. They're not gonna really be able to interact on the Google My Business page unless they do a review. And I highly suggest you start asking for those reviews. Those are super important. Now every now and then and I had this happen to me I had a couple people put a bad review on my Google My Business and I didn't even know who they were. Okay they were like in another country. I'd never done business with them. They'd never bought a course from me. They'd never done anything. Be proactive and even though you don't have any bad reviews start getting good ones because somebody's liable to troll you and try to give you a bad review. And when they do that and you have enough good reviews they will outweigh it. There is a score that you're gonna see on your Google My Business page and you wanna keep that score as high as possible. Obviously we don't wanna get down in the threes if it's on a range of one to five we would like to keep it above four. So if you can keep it above four that's super important and the more reviews you can get the better off you are. I hope you enjoyed this video. I hope you got something out of it. I hope you learned something and if you did give me a thumbs up. I would appreciate that. Don't forget to subscribe below and ring the bell. Turn on all bell notifications so you're notified each and every time I go live or I upload a video. I wanna hear have you used Google My Business? What are you using to get people to review your business or are you? Maybe you have questions about that and how to go about that. Put that in the comment section below. I wanna hear from you. Thank you so much for watching this video and I'll see you in the next one. Beep. Ready to go. Beep. How to optimize your Google My Business page since. Beep. How to optimize your My Google. Beep. Beep. How to optimize your My. Ugh. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right here so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.