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Advertising Humor: The Creative Formula Behind FedEx Marketing Success

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Published on Apr 4, 2013

http://602communications.com/ We've all been there. The boss comes up with a ridiculous new policy and everyone in the room is expected to get on board. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how funny brands like FedEx use the dysfunctional world of office politics to build strong bonds with customers.

Learn the formula behind FedEx's delightfully sarcastic advertising humor, and how funny brands use humorous advertising to mercilessly ridicule the boss.

FedEx marketing is one of the best in the business. Their use of advertising humor in their promos makes them one of the best funny brands around. But how does the FedEx marketing machine pull it off? They combine intelligent, funny marketing with an easily relatable message to make FedEx marketing ultimately loveable, and ultimately funny.

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