 I'm Cody Askins and today we're going to talk about a new cold calling script that works really well door to door or over the phone, all right? So one of the things that I always talk about is how when you are cold calling, whether that is door to door, we're going to go over specific numbers. I'm going to give you the script, everything, hearing about the next 10 minutes or so, so stay with me, okay? Whether it's via door or whether it's via phone, this is all a numbers game, which is why we're going to actually walk through specific numbers on this video because I'm a big believer in that, okay? So let's just say, because when I go out, I think you need to be doing 25 to 50 door knocks per day when you go door to door using this script, okay? And it's a good one, all right? I've said a lot of appointments door to door or over the phone or got in immediately by using the script that I'm going to give you, okay? So I want to start out by saying that if you're door knocking like individual homes, okay? Individual homes, you may only be able to get in 25 because you got to drive different homes or if you're door knocking homes that are right in a row or if you're door knocking specific like senior type complexes, then you could door knock as many as 50 doors in a day. I have an insurance buddy that used to door knock a lot of T65, turn in 65 for Medicare, Medicare supplements. And every time he went out and door knocked at least 25 doors in a day, he would make a cell from that trip of 25 door knocks where he was bringing information and trying to help someone that's turning 65 with their Medicare. Now, that doesn't mean that he made a cell that day, but he always end up getting a follow up or getting in a home or setting appointment or making a cell right then from every 25 doors that he did. So if you're selling Medicare, you want to think about that because he did that and it worked really well. I also did it years ago and it worked really well as well. I get to where I was writing 20 to 30 Medicare supplements every month from literally door knocking and cold calling without sending out information or leads, okay? If you're door knocking 50 doors, if they're in a row or if they're in a senior complex and you're able to do that, I went out with a couple other guys one Friday and we spent, this has been years ago, this has probably been nine years ago. And we spent from about one o'clock till about, or probably about noon to one, somewhere in there, till about almost 10 o'clock at night, door knocking. We got through about 150 doors between the three of us and we wrote six life insurance policies that day from cold door knocking because they were all in a row. There was a complex, 125 units left went to another complex and these that I'm talking about are, they call them like senior living areas or senior apartments or senior housing. A lot of smaller cities have these senior housing complex where it's like a building and they've got four units to that building, it's all one level, et cetera, okay? So that's where the numbers comes in of how you can do this, all right? So let's get to the actual script of what I've done and why this new Coca-Cola script works so well, okay, whether it's door to door or over the phone. The script is literally when you are knocking on someone's door, okay? I like to say, hey, I'm Cody, how are you, right? And they say, well, you know, I'm great, what are you doing here, hey? I'm here to drop off the new state approved final expense information that we've helped a lot of your neighbors with. Did we get this to you yet? Right? So I like to ask the question and gain control. So by doing that and talking about the new state approved and it is approved by the state, okay, final expense information and you can do it for anything, any product, doesn't matter, then you need to ask a question which is, hey, did we get you this information to you yet? And they say, well, no, actually, I don't think you have. Okay, great. I'm here now, I've got the information with me, just takes me a couple minutes to go over it. And then for a quick second, okay? And by doing that and repeating that and replicating that and trying to get in the home or trying to, I've actually done some live cold calling, literally live cold calling where you can hear me and the customer and I've done live legit cold calling live on video before over the last several years. I've done it multiple times and I've used a script before and it works really well and I want to bring it back because it's something that can and will get you results if you use it properly, if you don't suck and if you use it often, okay? So I always talk about how I think that numbers is really important. So I'm actually give you some numbers behind what I'm saying and what I would notice, okay? So when I would go out and I would door knock at least 150 to 250 doors in a week, here's the results that I would have because I'm sure you're very curious, right? Okay, good. I would be able to actually speak, they would answer the door 30 to 50 people about 20%, okay? Would actually answer the door of those of those. I would typically get about a third, about 33%, that would actually let me in the door, okay? Which by that would be anywhere from 10 to about 15, okay? And then from there, I would typically end up with about a 30% close rate which ends up being about three to five cells and I could literally go out, like Clockwork, make about five cells a week, about a cell every single day, buy cold door knocking and I know you can too. There's a lot of agents that are struggling, about 92% of interest agents fail. There's more millionaires in this industry than any other industry in the world, most people don't know those things but the reason so many people are failing is we don't get in front of enough people. We don't ask people to buy. We don't talk to enough people. We don't sit with enough people. And when you don't sit with enough people, I don't care how talented or untalented you are. If you don't sit with people and ask them to do business with you, you will not end up making sales. We don't make sales. We don't make money. We don't make money. You quit. You fail. You end up out of the business. If you don't have a lot of money and you're brand new, door knocking and cold calling, whether it's actual cold or whether it's aged leads, which we have a ton of here, it's creation leads, a little plug real quick, okay, is because they don't get in front of enough people. This is a very inexpensive way to do that and I'm teaching you to you now because this is a lot of what I used to do when I made 117K in my first eight months in the business, a brand new agent, 20 years old. I did it from cold calling, cold door knocking and working my warm market, which is what we teach in prospecting 101 is a different ways to you get in front of people so you can create a system, which is why I'm writing the book right now, Six Figure Sales System, okay. So those are the numbers. Now I want to jump into if you're actually going and using it on the phone because this is phone phenom and we said that you could do this, okay, over the phone or door to door. When you move into the actual phone piece of it, when I'm door knocking, I will say how are you? When I'm on the phone, I don't, okay, let me make that very clear, okay. So I like to be in control whether I'm at the door, which is why I'll always finish with a question every single time whether I'm at the door or whether I'm on the phone. I like to finish with a question every single time and you're going to get objections. I'm busy at a time, whatever, okay. You can overcome those objections by using these three As, okay. Agree, answer and ask. You know what, I don't have much time. I'm very busy. Excellent. Let's do this. You can set a stopwatch for 60 seconds. If I'm not done in 60 seconds, you can kick me out, okay. Is that fair enough? Perfect. We'd like to sit at the couch or the table, right. Do whatever you can, but be in an agreeable state, answer the objection and then ask, which gets you psychologically back in control, okay. So I want you to think about that aspect. Also when you're making calls, I like to say the person's name. I don't like to ask them. We are trained. Human nature is this Betty. You know it's Betty. You want me to answer the phone, you know, the cold call list says Betty, Betty. Great. Hey, this is Cody. Hey, getting back to you about the new state-approved final expense information. Hey, did we get you this information yet? That's the script, okay. Very simple. That is the script, whether it's on the phone or door to door. The whole trick behind all this is, if there's a trick, is to get in front of enough people to succeed. Most agents don't. They fell because they do not get in front of people. And I want to challenge you right now to get in front of people every single week. I teach a system called the triple S weekly system, set, sit and sell. I believe that if you're working the phone that you should set 15 appointments, sit with 10 and sell five every single week. That's what you do. And if you have a lower closing rate, maybe you sell three, but at three and 150 policies a year, you're not going to fail. Most people fail. And I want to challenge you to think us at a box. So this is why I'm giving you the new cold calling script that works so well for me. Whether it's door to door or over the phone. Hey, you love this video and you want some brain food. I got five books that every new insurance agent should read. Go watch that. Grab the books. See you over there. When you read a book, when you go to an event, when you listen to a book, when you go to a mastermind.