 What's up everybody, once again, it's Brandon Mann, Sean, and this video right here is brought to you by Brandonmannetwork.com because I signed myself. Now, this is a snippet of an upcoming interview I did with an artist by the name of Asu and Ghost and Mann. They touch on another route to build a fan base, another route to blow up that I hear a lot of people talk about or they don't realize is a real option and you don't have to be called an industry plant to do it. Yo, I knew this shit was working because like, yo, like suddenly like Double XL fucking posted one of the tracks, I was like, okay, yeah, we got this and then right after that Empire hollered at us, it was a distribution deal back in 2015, so we got that and then fucking like, I'm looking at like the stat trackers or whatever and I see like Warner music group and shit is like checking the website and shit like the Tumblr and shit. And then I'm like, all right, so we're actually making those people actually looking out to us. Wait, one real important thing that you did because someone asked me, is this the thing that you can do? Like, they were like, instead of just releasing music, should I just wait till I build connections and things like that and then release? And I said that's definitely an option, like they thought they had to just keep dropping, keep dropping, keep dropping and then build up that way and then get connections. But I know, I told them there's a lot of people. I know that they might have just been a photographer, a videographer, but for whatever reason, it might not have been their strategy, but they got a lot of connections and then when they decided to be an artist, it set them up on a whole different platform. It sounds like you guys were able to do that, except especially ghosts, you know, being a manager that's actually on their stuff, like you got to focus on that heavily while, you know, you got to just focus on becoming a better artist and getting all that stuff together, which is that's the benefit of course, having a team or everybody doesn't have. I mean, well, I mean, it's just two people, but that's still a duo. I don't know if it's technically a team, whatever number that takes, but like that's the benefit of having a manager that's really doing their stuff because there's a lot of managers that look, they just aren't there and they don't understand. I'm not even gonna say they're bad managers when I'm talking about young developing ones, but I don't think people understand the importance for the manager to be out in that scene. You're the manager's a sales guy, basically. And you got to chase it down all the time and you got to understand the culture, you know what I'm saying? Like Caitrion and all of them, like I became friends with them, you know what I'm saying? They saw me, I understand the beats, like when he gets his shit mixed, it's as if like they were going to release their own instrumental tracks, that's exactly how that they would want it mixed. You want the Montreal sound, like the kicks and the snares got to be the loudest shit, you know what I mean? Like the way our mixes are, people don't know this because they're from outside of the city, but like we have this very, very specific type of sound, so like mixing our beats down. So like I embody this whole shit, this whole Montreal culture, this whole beat scene and shit, I embody that shit because I've been in the mud with all of them, you know what I'm saying? I got my respect from all of them, like Loonis, like tight with, you know what I'm saying? He produced Blood on the Wheels by Carnier, who was one of the producers on that track. And it's just like, yo, I know the whole entire scene and I was like, yo, once this shit comes out, I'm going to have everybody support, you know what I mean? I was like, yo, we can't rely on one strategy. We got to attack it every single way. I was like, I got to attack the fashion wave. I got to attack the internet wave. I got to attack the Montreal wave. I just got to take all these scenes and like it's like spirit bomb from like Dragon Ball Z and shit. What do y'all mean by the fashion wave? Because I think I know what you mean, but I don't want people to miss it. So when you say you have to attack the fashion wave, what does that look like? And why would you attack the fashion wave? Because like, yo, like I came off of the hype these forums, you know what I'm saying? Like Taliyah, the creator, like, he's not the first person to rock supreme, but like he made it a trend in the mainstream, you know what I'm saying? That was the thing in high on the hype these forums, everyone was rocking supreme. But he became like the face of hype at that period of time. Around the same time, like a year later, ASAP Rocky offered the forums and offered the OVO blog and shit like that. Like he blew up off of the fashion wave as well. And it's just that I was like, yo, since I'm already killing this fashion shit online, yo, I joined Tumblr and I was like, I hate Tumblr. But I was like, yo, let me see if I can do something. So I posted like a few outfits and I went Tumblr viral. So like, okay, I can do this shit. Then I shut down my Tumblr after a month after that. So then I was, oh, I got to translate this shit. So the first music video, yo, there's like $40,000 worth of outfits in that music video. You know what I'm saying? Like, I just like killed that shit. And that's why when it got posted on Hype, it stayed in the top five, like use story section for like a week. And yeah, like I just wanted every single demographic I could get. That's what I like when people focus on and realize that there's these adjacent communities that's not just like the music community. And you could cap off of these adjacent communities, whether that's a lot of basketball players who like my music. So I'm going to be an athlete in the locker room, all my homies, because I'm in that world or whether it's fashion, or whether it's just videography, photography. There'll be just so many like random different like categories that you would gaming and there's, you know, subcategories within each of these categories. If you don't realize there's so many other communities. It's hard as a matter of fact that music category is the hardest. Because one, when you're telling them to check for your music, they're less likely to check for your music, right? Or when you come in and you're competing with other rappers or other artists. So it's a different place. Especially in the city, like everyone's a fucking rapper. So it's like, yeah, what's going to make me listen to you other than the 30 other niggas that I just saw on the bus? You know what I'm saying? So it's like sometimes you got to get to it. Now, of course, again, you can always click the link in the description to go to the full interview. Once that interview has dropped, if it hasn't dropped, the link ain't going nowhere. People always ask me about that. But my two cents about that clip is really just remembering that you can take the time to just build your connections first and then blow up after that, right? You build this collection in the culture. You can insert yourself somewhere in culture. Get yourself known, your face known. So now you have supporters and this guy goes went out there and did it in many different parts of culture. When we in the full interview, he really gets into it. These dudes are hustlers. And if you want to actually blow up with less money, connections are going to be a key to that. And at the end of the day, you're going to have to make connections anyway. So a lot of you guys, why not be a little bit more patient? Spend two, three years, if you're early on like that, because that's what they were doing when they would be in, you know, quote unquote college, spending that time building heavy relationships. And once it was time to drop, you know, I sue had the music. He had been developing himself and bam, there goes some visibility. They're getting the XXL noisy and all these things in a short period of time. It's something to consider. I love the way these guys think it's definitely worth watching the full interview. If you like this video, not only do we have videos like this to get dropped early, we have tons of exclusive content and resources for artists and marketing and branding. We get you branded right. 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