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The Look of a Champion

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Published on Jun 20, 2012

Beauty may be in the eye of the beholder, but when the Design Center at Ford Motor Co. went about the task of making the 2013 NASCAR Fusion look like its production counterpart, everyone looked at it the same way.

While brand identity has been the main focal point of the new generation stock car for
NASCAR's top series, when the topic of unveiling the car to the public came up, another issue arose -- what was the paint scheme going to look like?

For a fresh perspective, designer Jennifer Seely was tabbed with the assignment to devise something that would accentuate the Fusion body style.

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