 A lot of coaches message me all the time, hey Ben, I want to try to generate a hundred thousand dollars per year. And what we do is we get on a call, right? You can text me right now, my number is 2109605771. I set up calls every single day with coaches worldwide who are interested in growing their business and you should text me right now if we haven't talked and I'll set up this call with you. But what we do is we look at the numbers. We look very closely at how much you're working, how much you're charging, how your clients are being billed and I look at things very, very close, almost like I'm looking at your business under a microscope. And often what I see is the math and the numbers do not align with what your financial goals are. But if you're charging $50 per session for training, right, it's going to be very, very difficult to make $8,333 per month. And why is that number significant? Well, if you want to make $100,000 of income, right, that's before taxes, that's the amount of money that you would need to generate month after month for 12 months, right? Then you have to look back and see, well, how many clients am I working with if I were to charge $50 per session? The number is pretty ridiculous, right, because you have to look at it very simple to where each client is probably paying you $200 per month and then we take that number and we have to multiply it out times the amount of clients you need to get to $8,333 per month. A lot, trust me, right? Trust me, it's a lot. So why are we talking about this? Well, it's because we need you to sit down, right? I want you to sit down this week and look at, well, here's how much I'm charging. Here's how many hours I'm working. How can I change this to where I am not working as much? How can I change this to where I'm working with more committed clients who are in my program for longer periods of time? So I am not worried if they pay monthly, all right? They are going to be paying monthly. You're not worried about any of that stuff. And the operations side of your business, that's something we need to look at. We need to make sure, is this setup ideal for you? When you get to the end of the month, are you freaking out about what's going to happen next month? Or can you sleep really good at night knowing, you know what, I have these really committed clients, I know their payment is coming in because I don't have to ask them for it because it's all happening on demand for me. And I know every month, it's just my responsibility piece by piece. Let's just add a few more clients. And as you add a few more clients, like I talked about in previous videos, you're not having to work more hours, all right? A lot of coaches that I'm helping right now, and I just got off the phone with Juan, which is why I wanted to create this video. He's generating right around $500 to $600 per session, all right? 500 to $600 per session because we took his model from charging per hour, all right, for one-on-one training, and we flipped it. And we looked very close at the group model. And for his business, that was the right fit. And once he started to get clients that shipped over to that, not only are his sessions better, but his clients are getting better results. He has way more energy. He has way more energy with his family. And all of these things start happening when you take a step back and you actually analyze what you're doing. And I will tell you, I've been a coach for a very long time. It took me years to take a step back and be critical of my own business and look at, you know what, why am I spending so much time training? Why aren't I getting paid a premium? Why do I feel this way month after month? And this is where you have to put your ego to the side. You have to be willing to change. And I talk about this a lot in my videos. If you're doing something right now and it's not working the way you want it, you're going to have to change to get whatever result you want, flat out. If you want to charge more for your program, you have to make changes, right? You can't just charge more. You're going to have to make big changes not only within your program but within your mindset. You have to think differently about yourself. You have to really have that confidence that you are worth the amount that you're charging. You're worth way more than that, right? And over the last five years, I've seen this happen like clockwork. Coaches that charge very little for one-on-one training, they end up charging way more for one-on-one training. Coaches that charge very little for group training. They started to scale their pricing, right? Coaches that would run, I'd say, very mediocre clinics and camps, now have sold out clinics and camps. And this is because they were willing to make big changes within their business. They knew they wanted more for their business. They didn't want to just year after year have the same results because you don't grow when you do that. You have to evolve your business. You have to make changes. If you're watching this right now and you know you want to evolve and make these sort of changes that I'm talking about, reach out to me. Send me a text at 210-960-5771 or you can find me on Instagram, send me a direct message there. That's it for today's video. I'll talk to you later.