 Have you heard about Bruce Lee's famous quote where he says you want to be like water? In this video, I'm going to explain to you exactly how to use currents and use trends in your favor instead of against you. And I'm going to use a personal example from my business and my life to highlight this very important lesson. So in Israel right now it is election season. We have just finished the elections and in case you haven't heard, Bibi Netanyahu, the Prime Minister who's been serving for the last 12 years roughly, has been elected again. Every time it's the same fucking deal. Every four years all the politicians suddenly wake up out of their slumber and start campaigning and showing up everywhere. And the costs of marketing in Israel basically triple. So you have to pay three times as much for the same advertising because the way it works is an auction. So the more people compete for buying ads, the higher the prices go. So what I did to combat this while other people, other marketers contracted and got smaller and said, you know what, save your marketing budgets. Don't spend them. It's not a good investment right now because the prices have gone up. So they're contracting. They're scared. They don't want to risk the money that they have. But I know that the proper thing is always to move forward. It's always to conquer. And the only time you want to step back a bit is when you want to conquer even harder just to recuperate and then conquer even better. So what we did was take all of the ads and give them an electoral spin. So I took all of the current ads, took them down and then replaced them with other ads that were about the election that were mocking the election. They were talking about the election and basically I used that momentum. I used all the emotional charge of an election where people get very heated. It's a very scarcity mentality. It's my group against your group. And we used that. We leveraged that to create more engagement, more talking, more conversations in our ads. And basically that thing alone helped us with marketing so much that we over basically compensated for the higher prices of advertising and were able to keep spending while others contracted. So the moral of this short story is when you see challenges in life, you can basically do a number of things. You can try to go over them, you can try to go around them, you can try to go through them, or you can try to go with them and basically use them to your advantage. So always make sure that you check various angles and never say, oh, this is a bad situation. I cannot use this. You can always find an angle. You can always take any situation and turn it into your advantage. So next time there's a situation in your life that you feel is limiting you. That you feel is putting a challenge on you, take it and again, either go above it, throw it around it or use it, leverage it to get more energy and flow with it so that you'd be like water. Thank you very much. Please subscribe if you haven't and I'll see you in the next video. Bye-bye.