 Digital Supply Chain Institute is doing great work to bring industry together and explore new solutions for industries that might be having a problem taking risks, dealing with failure or finding new opportunities in which to bring digitization into their operation. And I found that exploring these opportunities at the ELF is a good way to learn, to network and to try new things without taking on as much risk. I think data trading is sort of the next marketplace in supply chain. I think information is intrinsically valuable and data is the currency in which information is traded. So that marketplace I think is a natural next transaction for industry to take place and it's already taking place. I think the concept of data trading is one that is bringing a focus to something that already occurs inside organizations and between organizations. I think that there's publicly available data that creates a great opportunity both for sellers and buyers. I think there's internal data that creates a great competitive opportunity for companies and between suppliers and customers there's a great opportunity for collaboration to build an end-to-end supply chain that creates value for everyone that's involved. So I think the biggest opportunity around data trading has to do with formalizing the marketplace, creating value whether it's a bartering system or it's an actual purchase transaction and then bringing that out to market so that we can formalize it, create an efficient marketplace and then create value from that whether there is no value today.