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Earth Day 2012 Marketing - Future of Engagement

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Published on Apr 23, 2012

Earth Day 2012: Find out HOW people talked about Earth Day on social media.
Earth Day is an annual day on which events are held worldwide to increase awareness and appreciation of the Earth's natural environment and it's coordinated globally by the Earth Day Network.

In this Future of Engagement episode, host Murray Newlands explores how talk about Earth Day spread on social media and how companies used the social media chatter surrounding Earth Day to improve their brand in 2012.

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