 What is up everybody? Welcome back to the channel you guys. I'm just in here in my email sequences Which is aka my email auto responder my drip system, whatever the hell you guys want to call it Inside of cartra. They call it a sequence and that's just the automated emails that go out To whoever opts into a list now This is optional whoever opts into a landing page like any landing page when you go to a landing page And you opt in to download their free offer to watch a training video to watch a webinar Whatever any opt-in page when you go to that opt-in page you felt the form like this one for example If you just go to again any landing page This form that you fill out right here That puts you automatically on a list, right? So you're automatically on a list no matter what software you're using and that's and I'm telling you man You if you've been following me for a while, that's why I keep talking about cartra Because when it comes to building an online business, you need a handful of tools that are absolutely required and All those tools are normally individual independent Separate softwares that you have to pay multiple prices for Multiple monthly services for every single month and so and so inside of cartra. It's all in one So normally you have your monthly fee for your landing pages and then now what I'm about to show you Which is my sequences my list my email list my email sequences Normally, that's a whole another monthly service a whole different software a whole different company that you'll have to pay for every month As well, but again inside of cartra. It's all in one so That's why this software is a game changer man because I'd have to juggle multiple services and multiple monthly payments Which is absolutely crazy, right? So again anyone that goes to a landing page. They opt in they're automatically on a list Okay, so it's optional to tie a sequence to that list So what I always advise and what I always, you know coach on is yes, whatever list that person is opted into There should be a follow-up sequence in place, right? No matter what the heck it is like and it doesn't have to be a ton of emails Now in this example or actually it's not even an example This is a real-life, you know sequence that I'm gonna be showing you guys that I'm working on for a friend of mine but Not every sequence has to be tied to a ton of emails. I always stress the importance of having at least a handful of emails a Handful of emails need to be in this sequence So if I'm opting into your to your to download your PDF or your free, you know Freakin training video or if I'm opting into a webinar a Presentation online presentation or if you're a real estate agent and I'm opting in for information on a listing that you're selling Or I'm opting in because you're promoting an open house that you have coming up this weekend or You're running Facebook ads and getting people to download your free seller guide or your free buyer guide Whatever the heck you're you're promoting man First of all, you need to be taken them to a landing page and then that person again would be on a list and then the sequence No matter what the offer is up front if I'm opting in there should be a handful of emails that follow Okay, and it doesn't to be a lot, but there needs to be a handful and that's the sequence So in this case what I'm working on today For a buddy of mine shout out to Marlin I am working on this sequence. I'm helping them out and simply Adding some emails to the sequence and it's very simple because there's just that he just has a ton of videos That he wants help with as far as Inside of the sequence. So again Some sequences you can have a ton you can have as many as you want you can have freakin 75 emails That follow, you know after a person opts in and and again the power of this is it's all Automated that's the sequence. That's the email auto responder. It's freakin automated. So you want either a handful or dependent on the campaign You can have a ton, you know of emails that go out And it's just totally preference is totally up to you And so in this case, I'm gonna just kind of show you cartridge side of it all As you log in a cartridge, you'll click on my communications and that will actually bring you to this part right here To the list now what I always do is I always open up these other tabs right below So you have my pages my forms my memberships my calendars in fact, I'll open up that what I do is I hover over it I right-click and I open link in a new tab because as I'm in the email sequence So right here my communications here are all the different lists that people opt into And then communications hover over that click on sequences and then now I'm going to go into the into the automated You know sequence and set all those emails up But as I'm in the sequence and as I'm in an email builder Sometimes I'll need a link to a page. Sometimes I'll need a link to my calendar. So that's why I open up these other pages Here's the calendar or these are their tabs. I should say here's my pages So just in case when I'm in the actual sequence when I'm in the actual email builder and I'm writing out the content If I need to grab a page. Okay, cool. I'll come to this tab and I'll grab that that link right here I'll get code or link and I'll get the link to that page and boom I can just tie this link inside of the email if needed right and which is which is what I'm going to be doing So I'll have up a separate tab for all of that for the pages. Okay, so Let me show you what I am doing So again log in click on my communications hover over communications. We're right here in the sequences Okay, so I'm going to scroll down and look for that sequence which is this one right here And this is a sequence where all I'm doing is adding a ton of pages. So I'm going to add multiple emails But they're really all tied to pages and Those are going to be part of the email. So I'll show you how I do this. So here here here here is where it all begins. This is the actual layout. So again, man Lot of you guys are trying to build something online You're paying one monthly fee for your landing pages and then you're paying another monthly fee for your email Auto responder. I'm telling you you're spending way more money than you need to so there's a 14-day trial in the description Profitwithcartra.online Set up a 14-day trial compare it to every other service You're using to try to build something online and see if it doesn't change the way you look at everything And once you activate a 14-day trial, send me a message send me an email comment below Let me know you got it activated and I'll give you all my time for free watching up on a strategy call I'll walk you through all this. I'll help you get off to a fast start. All right, so Set it up and compare it But here's how it all works out man You got everything over here to the left send email send text, which is the SMS. I can add a tag I can unsubscribe this thing is amazing when it comes to the automation man The automation if this person clicks here send them this email if they buy this product don't send them that that email if they If they don't have this tag Remove them from the list and and and subscribe them to a different list There's so many things you can do inside of it as far as the automation, which is absolutely insane man So I won't get into all of that But I'll just show you the basics on how to send this this this email Okay, how to how to set it all up where multiple emails are going out. Okay, so in this case We have 10 and what I'm gonna do is I'm gonna add I'm gonna 11 I'm gonna add a few more. Okay, and I'll show you how I do it So but here's where it all starts the starting rule. Okay, so we're gonna come in here and we're gonna tell the system Whoever fills out this form Okay Send them the following sequence. That's what this is. I could do it based on the form I could do it based on a tag. I can do it based on the list It's it's kind of all the same thing the form and the list could be the same thing Or I can even tag that person, right and and and put that here in the starting rule And whoever has this tag Send them the following sequence, right? So in this case, I just go with form lead fills fills form a see a redox opt-in and They they start to you know, receive the actual following emails, which is this one right here one day later They're gonna get email number one. Okay, so These are all emails that I already have set up and that's why I'm like dude I'm about to go on a number 12 and I'm like shit Let me just you know share with my YouTube fam and hopefully some of you guys can see what I'm doing and get value out of it So here's what I'm gonna do. I'm gonna add 12 13 14 15 I won't bore you to death on all the all the rest, but I'll show you number 12 and show you how I do it So just imagine, you know, these ones, you know, here's here's email number one But I'll start on email number 12. Just imagine that as email number one is the same damn thing So all I'm gonna do is I'm gonna in this case. I'm gonna simply remove this link and I'm gonna give myself some space here. I'm gonna drop this lower one. I'm gonna drag it This bottom complete. I'm gonna drag this a little lower and the reason why I even have a complete here Is so I can track the analytics so I can see Through the analytics through the reporting who completed who finished the sequence, right and who didn't and so who's still in The sequence who may be on email number nine, right? I can look at all that when I'm looking at the at the at the reports And then I can also see who completed it. So that's why this complete is at the bottom And it's gonna be connected to the very last email. So in this case, here's all we're gonna do We're gonna focus on on on the next email. So all I'm gonna do is I'm gonna click and Drag and drop this right here. And and again, this is how Each email looks so whether this is email number one that we're starting at at the top or again in this case email number 12 It's gonna be this. It's the same process. It's the same Flow. So here's what I'm gonna do We're gonna go through delay day and time communication gateway recipients split test content automation So here's what I can do if this was email number one I can I can send right after previous step. What was previous step previous step was the opt-in form? So the moment they opt-in to this form or the moment they have they're tagged or the moment they Get added to this list, which is instantly the moment they opt into the form, right? The moment they go to the landing page and opt-in they're automatically Opting into a form or they're automatically on a list, right that that type of stuff happens instantly I can go right here and go previous right after previous step, which which that would be the step, right? So in this case because I'm on email number 12 I'm gonna go wait a number of days and I'm gonna go wait one day and you can go you can send these out emails out Whenever the hell you want man, you can go every other day. You can go every day. You can go freaking every five hours You can go freaking whatever every ten days send another email So you can program this to whatever, you know, you you prefer and in this case, we're gonna just go We're sending one every every every every day Okay, and here's the thing this sequence is longer than most like only because he has a ton of videos and He wants every email every every video to go out on every every damn email Until that person unsubscribes until they until they purchase or unsubscribe. That's what this is all about. So In this case, we're gonna go one day and then we're gonna hit next Okay, perfect now this right here I leave By default I just leave it as is Sometimes people will only want to send between, you know, working hours, for example during the day, you know An email goes out But when it when you leave it at at the default setting at any time of day Allow days Monday through Sunday and I'm and for example in this case, I'm going One day one day after previous step, right? So the email number 11 that went out yesterday one day later email number 12 is going out, right? So all that is it's based on That that whole delay the one-day delay is based on when they open that he or it's based on when that email was sent out So if that email was sent out, you know at freaking 11 p.m. On Thursday This next one is gonna go out at 11 p.m. On Friday and all that starts based on On the start and rule so if they opt in at 12 p.m, right? One day later at 12 p.m. That email is gonna go out One day later at 12 p.m. The next one's gonna go out one day later at 12 p.m The 12th email is gonna go out, right? So that's what it's based on when you leave it like this if you don't want it to go out at a crazy hour Then then you can go or between, right? But again, I I it's all based on the initial Engagement if they opt in at a certain time, that's what time they're online, right? And that's when they start to receive it so start start to receive, you know this following sequence But I'll just leave it like that. So again, whatever time they start the the the initial You know opt-in is the date is the time that we're gonna keep everything flowing, okay? So I leave it as is I'll hit next and then the name of broadcast You want to get very specific with this just so when you look at everything on the from from a you know 30,000 score for a view on how I'm looking at it, you know When when we're not here in this setup as I showed you email one through 11, right? When you're looking at it like that, you don't want to just look it in say email 10 Email 13 even though that's how these ones are set up We're gonna go in and and get more specific with that because if you look at email number three It's like shit. How do I even remember what email number three is, right? Like I'd have to click in it go into it look at the content look at the email and and and look at the subject line To see what freaking email that was if I'm just going email number one email number two So I want to I want to be more specific in the future with this in this case I'm gonna just keep keep the flow going and this is gonna be email number What what number was is 12? Email number 12. I'll just keep it like this for the tame up for the you know time of this example, but As you're setting yours up, you're gonna want to be more specific So this is where it's coming from it's coming from that email coming from that name coming from that email or replying if they reply They they'll reply to that email. So that has to be a business email. Okay, you can't put a gmail there or yahoo that has to be your Business email now when we're down into the sequence this far down I would I always say email number two and on right here in this case. We're on freaking email number 12. I Always say from email number two and on I'm only going to send if they're still subscribed Okay, so if they're still subscribed to the list, which is this one then they'll continue to receive these emails Okay, if they unsubscribed on email number three, they're not getting email number four. Okay, and that's what this is the gd put PR that's if you're capturing leads and running ads and Building a list of people in Europe that applies to that but in this case, I'm not this is all us based So we'll just not have to worry about that. This is gonna be a single email Hit next and then here goes the actual content This is the email content. So right here, man, this is powerful. This is super powerful Right here in basic text I could just go subject line text basic text, right? I can use these right here Copy call them out by their first name call them out by their first name I could put their first name wherever the heck heck heck within the within the email or the subject line And that that first name is gonna pull the dynamic variable. It's gonna pull the lead's name obviously, right? I use that a lot. I call them by their first name in every email I'll always use their first name and everything. So this is basic text. I can go advanced and I can go design templates and I can look at full templates and I can look at all these different ones That cartridge already has designed and all I got to do is click Drag drop and then I can work out of that one Change the color change the image change the text, you know, change the Button and where that links to the yellow button and where it links to I have a cheat sheet right here So a lot of it is already done if I want to use one of these templates, right? or I can simply Come down and start building my own. There's the headline Text click this text drag it over or any of these other templates of text click it drag it over I can do that on text. I can do that on a content if I want a content box Images buttons videos headers so I can it's like building my own damn page, right? I can do that inside of an email and build out my own email and Whether I'm using an actual template a full template that cartridge already has designed or whether I'm building my own What I always want to do and this is for email number one like when I come in here for the very very very first time I Want to either again get a full template and use one of those and and edit it to my liking or I'm gonna build my own Right click drag click drag and just edit from there But whatever it whatever I may do. I'm talking about the first email What I'm gonna do with that is I'm gonna come down here and I'm gonna save as template That way when I come here in here and create future emails I'll have it in my templates and I can just use that and Drag that over and just go off of that and I can I can I can edit from here And the reason why I do it is because of copyrights the Facebook icon normally there's an Instagram There's a LinkedIn but in this case Marlin only has the Facebook So we only use this one the Facebook one, but I but I mainly use a template So I don't have to sort out to keep doing it over and over and over and at the same time most importantly So all my emails are consistent like you don't want to send it And now I'm very big on the details when it comes to landing pages your sales funnel and your emails It has to be consistent and what do I mean by consistent? I mean the footer I mean the social media icons. I mean the color Like you want to be consistent and it doesn't have to be extravagant It doesn't have to be crazy over the top freaking professional looking type of deal. No, I'm not talking about the aesthetic Actually, I am talking about the aesthetics, but what I'm talking about are the basics the details Paying attention to the detail of the color or or the footer Like don't send me email number one and this bottom line bottom footer isn't here And don't send me multiple emails where Each email is a different color right like stay consistent This is your branding and again, it doesn't have to be over the top It just has to be consistent like this right here is super basic But it's consistent the copyright is going to be consistent the facebook icon is going to be on each email It's we're going to stay consistent and even with this other one This one right here Look, it's consistent. There's that black header. There's that black footer. There's that orange button It's consistent and again, I can click drag it over and if I don't if I'm on email number 19 And I don't want the orange button. Of course, I can delete it. I can delete anything inside of here But but it just saves me time on having to recreate another one to recreate another one I just save it and use that one over and over and over And just try to stay, you know as consistent as possible with with the basic branding of it of it all So in this case, we're just rocking with this basic one But again, it's already here. And so all I'm going to do is I'm going to simply click on edit And I'm going to change out The link for this watch here I'm going to I'm going to simply unlink it and I'm going to link a new page and that's why I have my pages open over here So I'm going to come down to Email number. What are we on 12? So I'm going to come down to number 12 And I'm going to grab this one right here get code or link And this is the link that I want to grab and so I'm going to open this up in a new tab just to double check it And this is the next email the next video we want to send now. Why are we sending them to a page? Okay You might be thinking. Okay. Well shit. David. Why don't you just send them to your video on youtube, right? The reason for it man two three three reasons three reasons why we sent them to a page So as I have this page up, let me come back over here and let me just link This watch here Let me paste in that link hit okay There we go. We got that one linked right there. I can always send test email. Um, but what I'm going to do jack Take a look at this new video Okay, so that's that right there, but here's the deal And and all I'm going to do is I'm going to simply so I'm going to leave it like that That's there's my email watch here. There's my freaking basic email. Okay. Now what I'm going to do them a hit next And I'm going to go back to the three reasons why we sent them to a page new automation You don't need that just yet. I'm going to click create And now we have email number 12 ready to go once I click on once I hover over the three dots activate and then connect it So I'm going to connect it there And I'm going to connect it to the complete Okay, now I'm going to go on through 13 14 15 But what I'm going to do for now is I'm going to hit done an exit just so I can completely save it And then what I can always do is I can always come back into it now. I don't exit every time I'm just doing it in this case Click edit and now we're going to come back in And we'll see number 12 at the very bottom and then what I'm going to do And and that's what I'm doing right now, but again, I just thought I'd record a piece of this for you guys I'm going to take it to number 20 So I'm going to go email number 12 and I'm going to continue So all I got to do is click this right here to arrange that that way we can get the the fresh lineup And there goes email email number 12 and what I'll do for 13 is I'm going to Unlink this I'm going to drag this down just like I did Previously give myself a little bit of space and I'm going to drop 13 right there in the middle But here's the page. Okay, so why send them to a page and not The video directly right the youtube video directly for example three reasons Reason number one is so we can track them with our facebook pixel everyone who's landing here We're we're we're activating that pixel. We're letting facebook know. Hey man These are people that are in our custom audience. These are people that are landing on our pages These are people that we want to retarget with future ads. That's reason number one That's why we take them to a page so we can facebook pixel them Number two is so I can keep their attention if I send them to youtube if I click this right here Actually, we'll wherever the you know the email inside of the email If I have them click watch here and it takes them straight to youtube Right because let's say i'm hosting the video on youtube And let's say I take them straight here and before you know it, you know, they're watching a freaking video I take them straight to youtube. They're they're watching this. Here's what it looks like Before you know it They're freaking getting sold From a different ad Before you know it they're over here because we all have add and our attention span is so freaking short All of a sudden because I took them straight to youtube to my youtube video All of a sudden they're over here freaking Scrolling on the right hand side and all of a sudden they're watching a completely different video in freaking Arabic Right like it's like the attention span of an individual is absolutely crazy crazy short So i'm taking them to one page so I can keep their attention Okay, for as long as I possibly can because again the attention span is already short So it's like dang I gotta I gotta do my absolute best to keep their attention here and here only I don't need them clicking on any other video. That's number two their attention. I keep their attention number three Call to action So in that video there's a call to action This is how you guys want to lay out your email sequences. Stop stop sending me boring text emails Put yourself on video and and create a sequence where every freaking email is a video. That's what these are every email Is a video they click it brings them straight to a page where they're watching a video and in that video There's a call to action to either place their order or to join the team Okay That right there is the third reason is to is the call to action That's what we bring them to a page and so that's why the email the text is very short, right? The very the text is very short because I don't need them reading a freaking storybook I need them clicking and watching a damn video because it's the video that's going to sell them You know even more seeing a real person in this case They're seeing a real testimony and they're like dude. They're they're sold, right? So Being on the page right away. They see the the awesomeness of of the team and and what's going on in the in the experience people are Have the experiences people are having and then boom all they gotta do is click the button place click the button place their order and Cha-ching right money is made orders are being are being sold so That right there you guys is how I set up email sequences And again in this case, we're going pretty far man, right 12 emails 13 emails 14. We're going to take this up to freaking 45 But but but again, you don't have to always have that many emails in an email otter responder having just a few is the most important Like like for example, again, if you're in real estate, right? If you're in real estate and you're running an ad for a listing I go to your page like let me give you a real example Let's say you're sending me from a facebook ad I click on learn more and you're taking me straight to this one page Get instant access to the price and photos of this property, right? You're taking straight here I click on the yellow button. I opt in right away. I'm getting email number one Okay, right away right away. I'm getting email number one. Okay. Now. This is one day later But I would set it where it goes out immediately, right Right away. I'm getting email number one Email number two is going out tomorrow. Even number two could be hey don't hey Dave Just wanted to follow up. This is jason. I know yesterday you inquired on 777 possible of our hate I'll tell you what the property is still available. There's a lot of families. They're looking at this house They want to put it under contract as soon as possible We want to put it under under contract, you know, as soon as possible But I'll tell you Not not anyone has done that just yet So let me tell you a little bit more about this property And what I want you to do is click the link below or take you straight to my calendar We can schedule your private showing and I can't wait to talk to you john Have a great day. That could be an email that goes out the following day The next day after that, which would be the third day another email the fourth day another email Now in this case, it's a listing. So the listing is not going to stay open Now depending on your market depending on how badass you are as an agent Depending on how how how how everything kind of you know folds folds out That property can stay on the market for a long time And this property could sell by tonight. We don't ever know it So you don't want to set up 45 emails You don't want to set up more set up more no more than 10 emails when it's when it's more urgent In this like in this kind of case, it's a freaking house. It's not going to be on the market forever So I wouldn't send send a ton of emails in the sequence, but I would for sure set up five If it's an open house same thing five, you know a good five to seven emails So you'll be the good you'll be a good judge of of of your offer every business is a little different And so sometimes you'll want to go crazy and set up a ton of emails in the sequence And sometimes you'll want to create more urgency where There's only a handful of emails and that person better freaking buy they better schedule a call They better freaking do something now, right? There's urgency so You'll you'll you'll know, you know, how many emails you you can you you know, you you'd want to set up But let me show you this as well. Let me go to Let's hit done and exit Let's say for example, you only set up five emails. Let's say there's only five emails that are automated ready to go out to your List of people who are opting in for whatever you're offering, right? And let's say let's say after five emails It's completed right those people that they're done They've already got all five emails and let's say these people never purchased they didn't schedule an appointment They didn't do what you wanted them to do, right? They're still on that list, right? What you can do and what you will do after that is you can always send a broadcast So a broadcast is a one-off email that email I can set a broadcast to that list in Two weeks from now or on the ninth day, right? There's only five emails that were set to go out automatically But on day nine I automatically had a had a freaking, you know freaking epiphany I had a crazy idea and I wanted to share it with those people right away. So I would send a broadcast That's a one off email I can go broadcast and I can send it to anyone on the list And and that would be a one-time email. So after the sequence is done That's what I'll do, right? All and even even even within the sequence like let's say for example These are people there's a five-day email sequence set up five emails are going to go out every every day for the next Five days and we're on day three And all of a sudden some random idea pops in my brain and I want to share it with everyone I could for sure come in here and hit broadcast and send it to Anyone and everyone on a list no matter where they are in a sequence What no matter if they're on email number nine or email number 45 or email number one inside of a sequence It does not matter broadcast. I can send it to whoever whenever but again, those are one Off emails. That's just a one-time email that you'll broadcast. You'll send right away to whoever On a list, right? So sequences Broadcast those are going to be your best friends and then automations. You could track everything You could track who opened the email who got the email who clicked on the email You could track all that inside of automations And analytics so actually in analytics and in analytics is where you'll track everything But automations is where you set up the automation. So if they If they finish this sequence if they finish this five-day sequence Unsubscribe them from the list and subscribe them to this other list That's an automation An automation would be okay. Anyone on this email list that is receiving these email sequences, right? Whoever buys this specific product Unsubscribe them from that list and subscribe them to the buyers list all that is done in automations That's why I'm telling you man. This entire freaking thing is a machine and most people have to spend Multiple freaking dollars for every month for multiple services to make all this stuff Happen and glue it all together. But in cartridge case, it's all in one man So I all I can do is encourage you encourage you If you're following my channel, you're trying to do something online Whether you're a real estate agent You're trying to capture leads online for listings buyers freaking Giving away a seller guide. You have an open house You're trying to capture a lead whether you're e-commerce and trying to make a sell online Whether you're a consultant and you're trying to book calls online. Whatever the hell you're trying to do online This is basic software that you're going to need no matter what man And all I can do is encourage you to compare it to what you're trying to use now Okay, it's completely night and day and it will save you a ton of time A son a ton of headache and most importantly a ton of money Don't go broke before you really pop off and and make it big online Try to conserve try to be freaking smart with what you're doing as far as spending These are these are our resources, right? This is our budget. This is our marketing budget Whatever the heck all these tools consist of is marketing dollars that you have to put out every month cartridge just makes it easier to manage it all and to be able to afford it all And so that's why I jumped on cartridge now over two years ago And have been crushing it ever since and now all I do is consult. I coach. I help other people, you know with their cartridge account So they could be successful and everyone wins, right? So Link is in is in the description you guys profit with cartridge dot online set up a 14 day trial Hit me up I'll jump on a strategy call with you give you my time for free and again help you get off to a fast start All right, so over and out I'm going to continue with email number 13 and on and I'll see you guys on the next video over now You