 Alrighty so this video is actually a pretty it's kind of like an announcement video it's a pretty important video it's definitely an important video it's a very non-announcement video okay well it's an important video it's an important video yeah so as a title the title is something like a new way of publishing right we've been publishing for over two years and just throughout the process you learn more and get better like always we're always learning getting better that's never ending never ending and then over the last few months we've just learned a lot from taking our joint publishing account from zero to over 11,000 in five months and royalties in that month not net profit royalties in that month so we've just learned a lot from that and I want to talk about how that has changed from our previous approach and then what we're gonna be doing from now on and it's very different it's very different very different very very very different and I'm very excited to talk about it and share with you guys so with that said also over the next coming months we will be making a lot more well we'll go back to making some publishing tutorial videos well somehow I'll say how-to videos the reason being every time someone asks us about a question about how to do something within publishing we always say that we have a video on it because it's true we have like 100 how-to publishing tutorial videos on our channel and we always go check that out because that is what you should do but a lot has changed in the past six months or whatever since we made those how-to videos to a point where they can get a lot better everything we've learned changes how we do everything so basically we want to remake a lot of how-to videos just so that you are now up to date with the new best way to do things and the best way to publish and these are just our free YouTube videos like all our other free ones yeah that's basically what it is so we will be doing more how-to videos which are gonna be way better yeah so I want to talk about the general change that has happened in our way of publishing and what we're gonna be doing from now on so sort of the technique beforehand was scale pumping out volume of books yes and which works it works it really does proven it changed our life but it can get much better mm-hmm so how that has really changed is that instead of ordering many books at once and just going volume we're going to be spending much more time on each individual book smaller book orders same book size each of the book but like maybe four books out of time instead of 10 or 15 and then focusing on these four and just making them super super super epic yes and then also it will make us wait it's like a lot less books but it will it will make us and anyone else who does it way more money in the long run and will explain why afterwards and much more how I as well yes so and then sort of sort of instead of like shotgunning just a bunch of different books with a bunch of different pen name which works you want to build a pen name in each niche each niche one in each niche yeah so all the books were publishing the same niche will all have the same pen name so we but that only works if you have high-quality books if you have low quality books you have a shipbook and then someone reads it down and never ever gonna buy a book from you again will actually be counter productive to use the same pen name across the entire niche but if you have high-quality books you can seriously build a brand that will then feed each other and that's that's really the new direction of what we're going to be doing with our publishing business and for me the big reason why I was always turned off by like one pen name in one small niche is because like you're limited to what you can publish because you're limited one area the same area of interest but if you start building something in every different niche any new keyword trending topic that people are buying and want to learn about you can publish because you have the right brand everywhere does that make sense yeah so what this includes also when you're you know focusing on one pen name one niche is an email list mm-hmm email listing is something that a lot of people have talked about and most people know that it's a thing that you can do but we've kind of we've not used it because you don't need to use it we don't need to and we prove that we do it but not very much basically so that's gonna be gonna be a big focus as well also because it's so it's really easy it's not hard at all it takes time but so does publishing publishing takes time it's not like a get rich quick sort of thing mm-hmm so the email list is worth it in that sense yeah so there's the brand building side brand brand building side and then also as our course is called audiobook income Academy we focus a lot on audiobooks we're going to be putting more focus on the ebooks and specifically paperback specifically paperback because of as you may know AMS ads also knows now AA ads I have heard of so many people that are using this make ridiculous not to really make a lot of money yeah if you know how to do it right yeah so what I'm focusing on right now is I don't know if I comment something gonna be an expert but I want to be really good at AA ads yes I want to be really good and I want to teach it as well yeah so you guys can use as well we'll have how to tutorials it's just it's just something that we're totally totally neglecting it's just free money on the table we that we're not taking see it's in like we know everything about publishing what we want to go deeper everywhere learn more about Amazon that Amazon ads yeah because like we do very well with our publishing business but I know we can do a lot better and I'm we're just scratching the surface of the potential of what we are publishing business and publishing brands can be yeah now why make this change so it all comes down to money you build a brand to make money more money over the long run a lot more longer term sustainable business instead of one that dies off kind of thing but the next topic I want to talk about is why exactly focusing on high quality with every step in the publishing process why that will make you so much more money yeah so first focusing on quality in every step in the publishing process I guess that could be a different video but specific specifically there's one big specific one that is the book itself the book itself and why exactly focusing on super high quality and not publishing a book until it's really fucking good will make you a shitload of more money in the long run okay and it all comes down to this is what I I kind of had this eureka moment why I realized this it all comes back to a feedback loop now a feedback loop is like a series of cause and effects that starts and then it goes back to itself and feeds itself feedback loop like success feed success failure feeds failure you have six a person who have success will have more and more success person who fails will keep on failing kind of thing and how that applies to publishing something that I call the review feedback loop it's all because of the review feedback loop and let me explain so let's say you have two books they are the exact same book on the outside let's say keto diet for beginners whatever everything's exact same same title same cover everything the only difference so those are constants the only difference is the variable which is the book itself the information the writing the everything on the inside of the book it's the only difference between the two you published in both they will both do equally well the first month let's start with the bad book we'll talk about you publish it people buy it you made sales made money people bought it people listen to it these are real customers who are reading and listening to your audiobooks people will leave bad reviews naturally like you're selling it to someone they feel like they got cheated almost and they're gonna leave a bad review because like oh no one buy this book because I'd not have a good experience and then over time your shitty book is gonna accumulate bad reviews organically there's nothing you can do it will get better views over time so it'll get better views because it has better views these sales will drop and when the sales of your book drops then the keyword ranking drops so that people can't find the book anymore and then when people can't find it the sales drop again and then during this whole process it'll keep on getting better views it'll slow down it'll eventually die out the book will die out then we have these other book that's the exact same but it's great it will make sales people will buy it listen to it and they'll love it like damn this was a really good book I learned a lot about keto whatever the fuck it is so then they're actually gonna leave good reviews they're gonna share with people whatever they'll leave good reviews and then when a book has good reviews it will get more sales reviews play a really big role in selling a lot of things online specifically publishing here people only buy books with social proof and with reviews more views means more sales and the more sales a book makes the higher its keyword ranking is gonna be meaning it's gonna have better SEO it's gonna rank for keywords better so people can find it and then because it has a higher keyword ranking it's gonna make even more sales and the more sales it makes the better keyword ranks gonna get and then it's gonna get more and more better reviews because it's a good book it will keep on getting good reviews and a bad book will keep on getting better views so bad book will die out over time while a good book will get stronger it'll literally cement itself and get stronger over time and can make whatever is a thousand dollars a month every month for years while the bad book can make a thousand dollars the first month and then die down to ten dollars a month after twelve months so all it all comes back to that yeah it all comes back to that and so that is the grand focus of things so with all that said and implementing new things with all that said the new primary focus for us is the quality of the book itself the writing and the information inside of the book that is our number one focus it includes narration as well narration as well getting the quality but getting good narration is a lot easier all you do is hire a more expensive narrator basically but there's a lot that goes into having the best book written it's a lot more you're a lot more involved in the writing of the book so yeah that's what it is we were going to show you guys exactly how we go through the process of getting a really high book created that also goes into the next subject which is that I think many people know about this that we are making in a 2.0 version of our course audiobook income academy remake of the entire course and the reason why is because we felt that the 1.0 version one we have now is not it's not what it can be and it does not teach at all what we're talking about right now yeah it's outdated it's outdated at this point yeah so the 2.0 is going to be first of all insanely epic we're working so hard on it right now oh that's why maybe like a third of the way through a little bit further yeah oh it's so good but it's going to include everything everything a part of the new way that we're gonna be publishing everything you won't need anything any other resource you won't need any other course about how to write description any course about how to do a message any course about how to do paperback and all that shit also anyone who buys 1.0 is upgraded 2.0 for free it's not just to double charge anyone you upgrade for free it's just to make what we have better like 1.0 goes away it's like we have two courses we have one that's that's the everything it's all about just providing the best material content resources so that people can have the most success that's all what it comes down to so if you are a course creator in the space and you're trying to compete with us I packed your bags good luck pack your bags you will not be able to live up to this level quality and information that we're gonna be giving yes so yeah that's what I want to talk about and also this we said we're going to be coming out with many how-to videos over the next coming months about this sort of new way of publishing that we're gonna be doing and have just started doing so these how-to videos are going to be very informative and you can you can start a publishing business and scale it incredibly just off of the youtubers we're gonna be putting out and the ones that we already have out and the ones we already have but more so the ones I come out with even better up to date ones we're going to be making because that's just how we are we just give that free shit right that's why a lot of people buy our course and not other people's courses because we have the best free information free content like your free shit is this good so your patient must be also better than everyone else's so then you might think well why the fuck do I need to buy a course if everything YouTube channels enough to build my publishing business you don't technically you technically don't need to but if you want to be handheld every single step of the way being shown exactly so let me say that again exactly what to do that's what the course is for yeah well there's no guesswork I tell you do it and you just move your finger and you do it it's still an investment that makes you more money back if you choose to do the investment let's sum this up I don't just want to sit and talk about yeah why I just want to say that is all step by step what little okay like you said we don't want to talk about that so yeah that's what we want to say this new age of publishing that's what we're spending every day on right now so much time all right so that covers everything you want to say and I'm just I'm really excited I had kind of a more passionate about publishing again oh yeah with this new way of doing it yeah so look forward to videos and of course have suggestions about specific how-to videos that you would like yeah we also have a bunch lined up yeah I'm not saying they're gonna be the next ones but they will be coming over the next month all right Matt a secret magic emoji of the day is the curling emoji comment what what how to videos you'd like or any videos in general that's in this video no what come on with all this good shit coming up you've got to be sure to subscribe like the video yeah that's all