 here at TechCrunch Disrupt here with CNET and who are you? My name is Dave Starling, I'm the CTO at CNET. So it says here transforming your employees into your film crew, transforming your fans into your film crew. What does it mean? So we provide a video collaboration platform, collaboration platform. So we're all about allowing brands and organizations to enable a film crew based on their existing communities. So if you're a large bank who's got a quarter of a million employees around the world, how do you engage those people? How do you get their opinions, their feedback without sending out a film crew to 76 different countries? It's a costly endeavor. But they've all got mobile phones, they've all got something to say. So our app and our platform allows them to tap into that community, capture the video that they want to tell and then use that. Can we see how it looks? Yeah, absolutely. So this is a web-based and an app-based platform? Yeah, so we have our app which... So we have our app which is basically due to a script. So this is one around the Great North Run that the people see now. And it's basically asking you with a script or a shot list to record what you're doing throughout the day. Nice. Now when I record that, what happens is I get a filming guide and then I can record and I'm limited to a time set by the producer. So I can't make sure that the video editor or producer wants. So that video goes up and it's up later. And then there's some kind of producer somewhere who edits it together? So what we have then is... Or is it automatic? Yeah, it's automatic. Yeah, the Wi-Fi is not so fast. Yeah, it's not very fast. So what happens is the studio is basically the place where all of your video comes in. It's automatically analyzed, so we run object recognition on it. We run audio transcription and sentiment analysis. So what you can do is then say, right, I want to find out my bank of, let's say, 100 hours worth of footage. I want to find people who look happy, people who look sad, people who look angry. And I want to find out what they're saying. So I can search for happy people who say hi. And then that will give me a list of all the videos that have come in. You can figure out if they're happy or sad. Basically, once we know that there's a face in the video, we can figure out if they're smiling, what their eyes are like, if their eyebrows are raised or they look shocked. So on that, we can have a confidence level to say, okay, we think that's 75% happy. So then all of that content is then in the studio available for the editor to use. They can search it, find the right bit for the story and then talk. I would recommend all these people to send out the little cable. You connect to the headphone jack to transform it into a professional quality microphone because all the smartphones don't have so good microphone. If you've got iPhone headphones and you've got an embedded mic, just clip the mic to your lapel and it works a lot better than the embedded mic. Okay, but can you hide it? Yeah, you can just clip it here and it will hide in your lapel. So any of these that have a built-in mic? Just fold it, use a paper clip or something, a hair clip and it will work a lot better than the embedded mic. So is this live? People are using it? People are using it, we've worked with over 100 grams. We have organisations like HSBC, Rolls Royce, the BBC, NBCUniversal using it. They're using it to produce videos that are both internal and external and they're producing a lot of content. So 100 grams already? How long have you been in your room? So we'll be three in January 2017. Are you here at the Tech conscious disrupt for the start-up competition? We are, we met it through to the final. You're on the final? Yeah, we just did our pitch, so we find out in a few hours if we won or not. So you might win? Hopefully. So what's been going on here at Tech conscious disrupt? Did you meet a bunch of potential people? So we've met all sorts of people. We've met students, we've met VCs, we've met potential clients, people who've just got interesting things to say. A real mix of people, it's been really interesting. Can you just click on a button and put it on YouTube? Yeah, you can. Are you also hosted? We can host. We can allow you to share and distribute and edit your content in our studio and then send it out to Facebook, YouTube, Twitter, wherever you want. There's one thing I wish I had with my YouTube is get my fans to help me write the titles and descriptions for the videos before I publish. That's the biggest work for me. Is there any way you could help in getting that done? Well, there are services out there specifically for audio captioning. I can't remember on the off the top of my head, but we do that, we pull out the audio and then transcribe it ourselves. Right, but what I need is a summary. Oh, okay, so a content. Not something we do right now. We need AI. We need AI, yeah. And 4K works? Yeah, 4K works. We haven't done 360 yet, but we might look at it. You could have a 360 camera on people's heads? Yeah. All right, that's cool. What's the price? The business model. The business model is subscription based. And for a typical subscription, it starts at around 5,000 pounds per month. 5,000 pounds per month. And then with that, you will also get your own branded white label. So that's for a big corporation? So typically we don't have a small tire? We don't. We typically deal with organizations of no fewer than 10,000 employees.