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Published on Nov 9, 2010
Branding for the Web Learn powerful tips for showcasing and improving your brand on the Web. Learn how the power of voice and design as well as other key brand elements can help you highlight your key differentiators and help you compete against "the big guys." Christopher Barr, Senior Editorial Director, Yahoo! and author of The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World; Eric Yonge, President and Creative Director, EY Studios; Au-Co Mai, CEO, Emitations.com; Moderator: Rochelle Ross, Director of Marketing, Yahoo! Small Business