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Published on Dec 20, 2011
To produce over 120 car review films a year for use by manufacturers, dealer networks and wide range of media outlets. This time it was a beautiful Aston Martin Virage - yet like any other car, it still had to be filmed - and edited - within a day.
Key to making this project work is having a tested and proven format and yet clearly depending on the car, there needs to be a great deal of flexibility built into this. Filming a complex high performance car needs to approached totally differently to a family transporter or super mini - each car has its own audience, specialist information and uses that need to be captured.