Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Apr 1, 2013
Iris will share how her product reached millions of B2B users and very high engagement by using humor and feelings. Iris will review other products and demo how using geek jokes, emotional design and star-wars references in the product itself can make it more viral and engaging. She'll also share how a cloud/ BigData product can be fun (and how NullPointer really looks like). In other words - this talk will be about how to make boring products interesting and how to make interesting products fly through the roof.