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Bringing New Ticketing Innovation to VANS Warped Tour

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Published on Nov 2, 2012

The Vans Warped Tour is the longest-running music festival tour in North America. Since 1995, this hard-driving alt-rock caravan has hit the road every summer to play one-day shows in cities from Los Angeles and Miami to Scranton, Pennsylvania.

For the young fans that flock to it, the Warped Tour is a joyous rite of passage. For bands like Blink-182 and Sublime, a slot on the tour can be a major step on the road to stardom. For the producers, 4Fini, Inc., it's simply non-stop action: set up in the morning, put on a great show, then drive overnight and do it all over again in the next city. The 2012 tour had 41 stops in just 50 days and sells more than 550,000 tickets.

Venues for Warped Tour 2012 ranged from fairgrounds to music amphitheaters to sports arenas. Many of those venues came with ticket providers already tied in through multi-year contracts. For those that didn't, the tour selected Eventbrite to handle all the ticketing.

In this video we feature coverage from the sold-out San Francisco stop, and interviews of Kevin Lyman, founder and creator of the Warped Tour and Paul Kersh, New Media & Strategic Marketing Manager, on the reasons why they continue to be excited about their partnership with Eventbrite.

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