 My name is Isaac Irvine. Oh, I have a clicker, here we go. All right, so this is the only slide that has my Twitter. This is the only slide that has my Twitter handle on it. My recommendation, if you want to tweet, I love it, get really derpy faces that I make and tweet those ones, because that's really embarrassing for me, and I like it. And so that's the only one. Take a picture if you can't remember, or just go, hey, what's your Twitter? And I'll just yell it out at you. So this is, I work at GoDaddy, like we just talked about. This is my job. My job is to help our employees get better at their personal brand and help get them out speaking and talking about what we do at GoDaddy. We're a big company, and sometimes it's easy to get stuck in an echo chamber where you don't share all the stuff you know. So it's my job to help us get out and get our employees comfortable talking about what they do and sharing what they're doing at work. So I do this all the time. This is another picture here. This is my family. This has nothing to do with my presentation other than this is our Christmas card, and we got it printed, and we got them addressed, and I forgot to mail them. So I told my wife everyone is still gonna see our Christmas picture, I promised. So every presentation for the next year is gonna have this picture. So I'm gonna stand over here real quick. All right, so this here is Bodie. This is Aiden. They're identical twins, so it's really hard for me. They're 10, and I'm still not used to looking at them. But this is Aiden. My wife is the boss of the house. This is me being flighty. And this is the other boss of the house, Taryn. Literally, I won the name game because I wanted to be able to hold up a sign that said Taryn it up with whatever she does, whether it's like a sports thing or like a spelling bee. And I sold it to my wife, and she's like, that's a great name. So I'm really excited about that. And there she is just having fun. So if I look familiar, I was in a video that you may have saw, may have seen on Facebook. It's been translated into, gosh, six different languages that I know of. And the quote, have I seen you before? That's literally every time I get in an Uber. Apparently I have a very memorable face because of tattoos and beards. And they'll say, you look really familiar. And I'll say, do you have Facebook? And they'll go, oh, and this is all I see because I'm looking at them from the back seat, but you see them go, oh, yeah, okay. So we're gonna talk about viral videos today and how they happen and things that you can do to leverage what you see in most viral videos to benefit your business and promote it. So the first question you wanna ask yourself when you're thinking about making a video is why do we share stuff? What makes you share something on social media? What makes you share something that you see when it pops across your screen? Our video here was actually a complete accident. So what had happened is I was getting ready to speak in Atlanta and I tell my wife, we're upstairs. I have to separate my twins, because I have twins. I separate them because at homework, they compete over everything. So if one finishes homework before the other one, the other one is like, I'm smarter than you today. And so it's just like this rude thing that goes on between my sons and I can't get them to not compete with each other. So we separated them. The other boy comes up, I'm with Bodie and my wife says like, hey, what are you doing this week? And I was like, I gotta get a haircut. He tells me, I wanna cut my hair too. And I'm thinking, bro, we've been growing your hair out for a year and a half. I have to get up extra early in the morning to comb it because they're like 10. Well, at the point of this, they were nine. And so I wake up every day with just this rat's nest of hair that I'm combing out every morning. So I'm like, bro, you're so close. I've been committed to this for almost a year. What's going on? He goes, I don't wanna talk about it. And I'm like, come on, man, we gotta talk about what happened. He's like, I don't remember. So as his dad, what I know about him is he loves Minecraft and he loves YouTubers. Anyone have kids at DanTDM? Right? Right? Yes. Stampy the Love Cat or whatever that guy is. So I know they love YouTube. So I tell him, if I make a video, will you, do you wanna talk about it? And he goes, yeah, I will. So, and this is the part where, this is where I come clean. I make videos of my kids all the time and tell them I post it on social media and I don't because they don't have social media and they have no idea. So it's the only way I'm like, dude, can you jump your bike off the curb? I don't feel like it. I'll make a video. Right? They're in it at that point. They're committed. They're doing backflips like Crew Jones on Hilltrack. Radfans got one. Thank you. It's a BMX movie. So anyway, I start recording. I have no idea what's happening. I don't know if he was like punched, if someone made fun of him. I don't know what happened. So I just grab, literally grab the phone, this phone here and I hold it out and I start recording. Tell me what happened. And the emotion that comes through in the video is 100% like me being shocked at what he's saying because all I could think of is like, did someone hurt you at school, physically hurt you? Then I find out someone had just said, like you look like a girl, right? Not a bad thing, but when you're eight, it's basically just cutting your entire identity out from underneath you. So you hear us have a conversation about what it's like to be unique and how special that is. He says some at the very end, he's like, it's good to be unique and be yourself. And I start to cry. I turn off the video. That's enough, because I knew what happened. And I never planned on posting this. So I tell him, hey, you're good. Send him off to take a shower. Show my wife the video. I think we're all done. He comes back, just dripping, looks like splinter from like teenage meet and inch turtles. And he's like, can I read the comments on that video? Right? That's what I did. That was exactly, I made that noise. So I look at my wife, I was like, and she goes, and I'm like, okay, I'll post it. Now the typical stuff I post is like Star Wars, small business stuff, and GoDaddy. That's really about like, talk about what I did. I'm not very exciting, I'm a dad. Like if I live, like if we make a map and I live like, this is where I live, I don't travel that far outside of it. True story, if it's outside my five miles around my house, I don't go there. So we're kicking back. I post it. I think I'm gonna get about five comments. Like CJ, I worked with CJ. I thought CJ would comment. She did. Someone say like, Thor has cool hair. Yay. And they did, and I read the comments to my son. And it was the coolest thing I've ever seen. This is the only part where I get, I get a little emotional. It's because I got to see him get his self-esteem back. And it's the crazy single I've ever seen in your life because he's deflated and he's sad and you can see it. And then reading these comments from y'all made him feel good again. I was like, you're awesome dude, go to bed. I locked my phone, put it on the headboard and that's it, right? Wake up the next morning and I go to scroll. And usually I scroll about that far. Like maybe two thumbs, that's it. That morning it was like, and it just kept going, right? And all I could think of was like, oh God, oh God, God, no, God, no. So I look at what everyone's talking about and I see 14,000 views on my video, right? I don't have 14,000 friends ever in my entire life, ever. How did this happen? So I panic, I yell downstairs, babe, and she's like, yeah. I'm like, 14,000 people saw that video and then I hear, oh God, oh God, oh God. Cause really what I'm saying is 14,000 people have looked at our bathroom. So, but one cool thing about, I'll do my favorite part. So if you look right there, that like the shower head, it's white because it was super cheap and it's my master bedroom, my master bath. No one's gonna see it but me and my wife. So that was like eight bucks. The one that matched was like 40. Also the cool thing you'll learn from the internet is if you didn't do something right, they're really helpful. So apparently I have the Teflon tape wrapped wrong. I didn't know there was a direction. It's not on the label. So I wrapped the Teflon wrong so someone let me know. Thanks, that was you. So, back to this, why do we share stuff? We share what we think is important, right? We share what we can relate to. People watch and share video content, that's why it's important. If you look at text posts aren't going viral like they used to. It's video, maybe it's a meme but video is king and we'll talk about that in a minute with algorithms and why social media wants you to use video. But back to the question, why do we share stuff? We like stories. As people we love stories. We share things we can relate to. So when you're planning your video these are all things you wanna think about when you're marketing a video to your clientele or to your customers or potential customers. We share what we can relate to. In our video, has anyone, have you guys seen my video? No? 100 million people have seen it. And I don't mean that like in a braggadocious way. I'm just saying like when I add it up, I have heart palpitations right now saying 100 million people have seen my bathroom. Cause that's all I think about. When you see this video I see like enduring dad and my son and I see a fluorescent green gym tank like a bro tank with my hair really wrong in our bathroom without a proper shower curtain because I literally just put a sheet up there and sewed it cause I did not a sew. I learned how to do that. And went down and bought some blue dye and dyed the curtain. So now it has like this weird like Arizona sun bleach thing it gets better and better the more I tell you this. And so it's very traumatic for us to see this. It does. It does. And that's what when I see all the mistakes what you see is reality cause it's relatable, right? It's a dad struggling with his son. We've all been there. We have somebody that we love that we want to have a better experience than they're having right now. Maybe it's a friend, maybe it's a coworker, maybe it's a family member, whoever it is. We've all been in this situation where we gave advice. So that's why it's relatable, right? We share things that inspire us. So think about that when you're planning your video it's the inspirational things that we like. We share things that are emotional things that make us cry, make us pause, make us think. These are things that we talk about. I'll give you some examples. Do you wanna remember nugs for Carter? Yep. Now let's think about this story. We love the underdog. And do you remember what the challenge was? If not, I'll tell you really quick. Does anyone familiar with Wendy's Twitter? Have you heard about this? Lit. They are ruthless. Like I saw him say, somebody tweeted and said, "'Wendy's, will you roast me?" And they replied, have one of your 12 followers do it. Right? From a brand. Right? That just sets the tone for what happened. So Carter tweets Wendy's, how many retweets do I need to get some free nuggets? And they reply, 17 million, you gotta beat Ellen's record when she took a selfie at the Grammys. Or the Oscars, which one? Oscars, my bad. Who doesn't watch TV, this guy? Okay, so they lay down a challenge and he tweets back, challenge accepted, consider it done, help me internet. And what do we do? I got your back, dude. Because he's an underdog, I can relate to Carter. I may love Ellen, but I have no idea the kind of lifestyle that Ellen lives. It's not anywhere near mine. But Carter's a high school kid. I've been in high school and I've wanted free nuggets. I get it, right? I don't think Ellen is really stressing on cash. So I'm on team Carter all the way. And guess what? We beat it, right? We all rallied around Nugs for Carter and he beat it. He got his nugs. Chewbacca mom, right? What did you all just do just now when you saw her picture? We laughed with her. We're not laughing at her, we're laughing with her. Now, I remember being a kid, if I went into Mervins, right? You stated me right there. Who remembers Mervins? This is just making me, all right. Mervins was a, I'm so old, Mervins was a toy store when I used to go there. And I remember walking out with my new Star Wars Luke in the lightsaber that came out of this forum. And I couldn't wait to get in the car to open it up and start playing right then and there. Chewbacca mom did it, right? She goes into Coles, buys this rad mask, opens it, you open its mouth, it makes a chewy sound. She was so excited, she's like, I'm gonna live stream this. She starts live streaming and we loved it. We all watched it and we were like, we were like, this is amazing. I shared it, y'all probably shared it, we all know who she was. But why do we love it? Because we laughed with her. I could relate to her story. So when you're making a video, find a storyline about what you do that everyone can relate to or find something common. The last one, this one isn't as big, but this is one of my favorite stories. This young man, he's a senior in high school. He asked a girl that he wanted to go to prom with to prom. She said no. He has, I wanna say he has Down syndrome, and he's on the spectrum. So he was bummed out, word got around school. She asks him to prom, right? Gets it on video. Everyone was like, this is amazing. They interview him, the local news comes out, interviews him, finds out he wants to be a chef when he graduates high school, sorry. He wants to be a chef. She's just excited to help somebody out and make a better day. So at prom, a news station got some money together. He got a scholarship to go to a culinary school and she got a new Nissan car. Pretty rad, right? Chewbacca mom? I think it was like a million dollars of stuff, right? She got scholarships for her kids, but Disney, right? Disney and Coles, they load it up. So with that last story, you helped a hero of the story achieve their goal, right? So in a Star Wars sense, because I'm super nerdy, always be Yoda, you're not Luke. The customer that you serve is the hero of your story. I'm just gonna make it super easy, right? You are not the hero, you just do cool stuff that can help your customer, the hero of the story. Got it? That's gonna be your best bet for success. You can't plan to make a video go viral. I'm just gonna tell you, you can't plan it. What's gonna happen? You're gonna look desperate if you try and do that. But you can always bet on the odds. And it's just knowing the right stuff that you wanna record. If I were to trip and fall right now and get back up and start break dancing, maybe someone is like, you know what? I've seen that, it's funny. Wow, that would be really awkward. Look at how they recovered. I'm into it, share it. That's the way this stuff kinda happens, right? So the number one thing I hear when I talk to businesses about making videos is I don't have money for a budget. I don't have anything really nice. I can't do this. I don't have this equipment. Guess what? I didn't either. I had an iPhone, not even the good one, with like the, it wasn't a 10. It was like my regular old phone that had a crack in it. I didn't have like nice studio lighting. I didn't have a microphone. It's me, I didn't even have a selfie stick. It's me, like you'll watch it at the very end when it starts to go down, because I'm tired, I'm old. So it starts to drop. You don't need all this stuff. And in fact, the more low key you make your video, the more I'm gonna relate to it, the more I'm gonna trust you. If it looks like it's too produced, I'm gonna smell it like a burp in a car. And I'm not gonna be into it, right? Think about it. There's a, I'm not even gonna go there. But just trust me, like we all understand, right? It looks, it looks weird if it's too overproduced. You're not buying it. So you already have the tools that you need. And the big clincher is, it's you. You are what is gonna make this happen. Your relatability, your product's relatability, your ability to make somebody understand what you're trying to do. And play the, not play the emotion, but be real about what you're doing. So my first tip is always be yourself. If you try to be what you saw in another video, you're just gonna, you're acting at that point. And unless you're really, really good at it, we're all gonna see through it. So don't, it's, it's, you're trying to swim upstream if you're trying to be something that you're not. Just own and embrace what you've got. Don't let your, I always say this, if you are, does anyone have, we talked about like earlier, imposter syndrome. Do you ever feel like, man, I can't do this, isn't it for me? If you're self-taught, guess what, you doubt yourself. You just not like, maybe we don't wanna talk about it out loud. But you're gonna have a lot of imposter syndrome when you're thinking about your video. Because the minute it gets hard, you're gonna go like, oh, I should hire somebody. Which you could, but it's not gonna come across as real. No one knows your product and no one knows your service as good as you do. So, if you don't remember anything, just take a picture of this and keep it on your phone. You're not beautiful, or you're not perfect, you're beautiful, sorry, ruin that one. Hold up, you're not perfect, you're beautiful. I'll take my glasses off now. Cause you will talk yourself out of everything. You will talk yourself out of doing anything if you're thinking about whatever. If I would have thought about what are people gonna think about when they see this stupid green tank top and my hair all wrong. And if you saw the original video, a cat knocked over some shampoo right in the middle of it. True story. And I start crying, which is all of the things that I don't necessarily want the world to meet me as a first time. Like, hi, I'm Isaac, I cry, I have a cat, I can't really groom myself very well. And I wear, I have like bad choice in fashion. 100 million people saw that, right? So be you, don't worry about what other people are gonna think. Inspire people with your video. Make them understand what it is that inspired you to do, I'm sorry, my voice is cracking, I'm starting to get a little sick, I think inspired you to do what it is that you do. If you build websites, if you're a graphic designer, remember what it was that got you excited, and that's what you wanna do for other people. Inspire them to reach the potential that you can help them get. It's not carry them, it's inspire them. Remember Yoda not Luke. It's not about you, you're not the hero of the story. And then once you've storyboarded or you've planned out the video, you kinda have an idea, you wanna really ask yourself at the end, before you even start recording, would I even share this? Ask your friends if they would share the video that you're describing. Because so many times we're so ingrained in what we're doing and we're so into what we're doing that we forget like maybe this isn't a really funny video, it's just funny cause it's me and my kids, right? You just never know. Ask for advice, ask other people what they think of your concept, and take a look and see what they say. Don't take it personally if they tell you like this isn't right, this is kinda off. They're being honest with you. There's so many more reasons I wouldn't have posted it than that. Trust me, and I'll get into a little bit of how crazy it is. I will tell you, when you post a video and you start to go, has anyone thought about what it'd be like to go viral? I did, I'll be honest with you. It's crazy. I posted this on a Tuesday at eight o'clock at night. Wednesday, Arizona News came out like the local news agency message me on Facebook. Hey, we wanna do an interview. You were there, I was freaking out, right? I'm at the Scottsdale, we have an office in Scottsdale. I live in Gilbert. So I'm over there trying to answer, is this real, is this fishing? I don't know, how did you find me? Is what I was also thinking. I tell one news agency, yeah, you can come out and interview us. When I get home, I do that interview, and then an SUV pulls in, there's a guy in a suit just like you, right? Wasn't his dapper, but in a suit. And he comes walking up, he goes, I'm looking for Isaac Irvine. Again, I'm thinking I'm getting sure of the papers or something, right? And he goes, I wanna talk to you about your viral video. I'm from channel 12. I'm like, bro, like channel three just left, and they have a nice band. I'm like, are you the B team? Cause I get it, I'm like the B team too. This isn't a great video either. My hair's all wrong, but that's what it was. So they came out, I was on the news that night. Thursday I get to work and people were like, I saw you on Yahoo's, like the front page of CNN and Yahoo. And I was like, why don't you still go to Yahoo, right? Right? Is that not the first thing you thought when I said it? Cause I'm still like, I know who it is. Like, and I'm not gonna like embarrass them like that. But I was like, you know Yahoo, is that around? But I was on CNN and Yahoo. And then that was on Thursday. It's like having a full-time job that's outside of your regular full-time job because you're answering media requests, people are messaging you, everybody wants to be your friend. You're gonna get lots of people that wanna give you advice about Teflon tape and also about how many tattoos you have and every life choice that you've ever made. Trust me, they're very passionate. And so that was Thursday. By Friday I get to email like Ellen, an email from Ellen. And I'll show it to you. It says, don't show anybody, but I'll show you. And that was cool because you're like, oh dude, that one show, red. Again, I don't have TV, but Ellen, I know who Ellen is, right? I call her and we do like this pre-interview and then she calls, it's first day of spring break, she calls my wife, my kids are off hiking over on the Hieroglyph Trail, if you're familiar with that. It's not really hard, but they're 10, so it's challenging. And they get Boney on the phone. And then my wife calls me and says, we're definitely not going on Ellen. I was like, what happened? Boney just talked about how he wants to push Aiden off of a trail because he was walking in front of him. That's your Ellen interview. You just talked about how you want to like push your brother off a mountain. So we didn't go on Ellen, but it was a really cool story to tell and I'll show you the email if you want to see it, it's fun. So when you start to go viral, what this is, is breathe. Like I was a hot mess in Atlanta that year. Like just, it was just last year. The video just broke and you see, you get a lot of this. Like you're in, I came back to the hotel. I'm in the elevator and you see a lot of this, right? And you're like, I'm right here, right? Like I see you, come on over, let's do this, right? Let's take a picture of that stuff. It's really weird because people will act like you're a little bit celebrity and you're not. I'm just a dad with a lot of tattoos. It does not use Teflon tape and I listen to my son. But we all related to it, right? We all wanted him to do as good as I did. So when you start to go viral, when your video starts to pick up steam, when you start to see it in places that aren't your friends, just breathe. Just pause and breathe because you're in for a ride that is amazing, terrifying, and out of control. But just breathe, reply to comments, think about why you're doing this. And we'll talk a little bit more about that. Know the signs that your video is starting to go viral. So the number one thing I can tell you is if you have a video that you want to post, post it natively on the social platform where you're at. If you post a video to YouTube and then link it to Facebook, Facebook is automatically going to ding that post because each post, the easiest way to understand is you post on Facebook. That post has a score, let's say 10. And you look at shares. Shares add, say, 10 points to. I don't know what the algorithm is, but this helps me understand it, and I'm not good at math. So many easy numbers. If your post starts at 10 and you get a share, maybe it adds 10 points. Every single share adds another 10 points. So after your post starts to pick up extra points, Facebook says, people like this, let's show more people. And if you start getting likes, shares, comments, reactions, each one of these are weighted differently. It starts here, shares is everything. Comments are the next most important. Reactions are the last. So each one of those has a point value that will then assign to your post. The higher the number goes, the more people are going to see your video or your post that you don't know. It's just part of that algorithm. So when you start looking, I would tell you, does everyone have a Facebook business page for your business? If you don't, come talk to me. I'll show you how to do it. It's totally free. You need to do it because this is how you can actually boost and track video. And so what happens is, you start seeing your video do really well. You start seeing a lot of comments, like shares, and then the Holy Grail is how long did someone watch a video? So my original video was three minutes long. Nobody's going to watch that whole three minutes. I'm just going to be honest with you. No one has that time. If you can make your video one minute or less, in fact, if you've seen the video, unless you watched the original one where the cat knocks over shampoo, you watched a one minute video because Buzzfeed, GeorgeDakai, DotMic, all of them understand this and they all make your video. They change it from 16 by nine to a square so they can fit it on other social media and they keep it under a minute. So the longer somebody watches, the average watch time will also boost. So on a Facebook business page, you can look at your insights and you look at your stats and look at how long someone watched your video. Three seconds counts as a view, but you can look at the average watch time. On my original video, it was about 78% of the video. So that was pretty good. As it got shorter, someone cut it up. People were watching about 48 seconds of the entire like 60 seconds, which is pretty good. That also helped. And then when you look at how many people viewed it, we'll say 100,000. And you have 50,000 engagement. So it's half, right? That's pretty good. At that point, I would say put some money behind it and boost it. We'll talk about that in a minute. But with ours, it was like the stats were ridiculous. So it was happening without any boosting or anything like that. But boosting is what's gonna help you get your video in front of other people without likes, shares, and reactions. If you got traction on your video, you see that those stats where your views are high and your engagement is high as well, at least 50% or more, then I'm gonna tell you boost the video. Is anyone not familiar with boosting? Because I'll go a little bit deeper, no? Couple, okay. In a nutshell, you pay Facebook, you tell them a target, and this is where I start usually. Don't spend more than $1 a day on your Facebook boosting. Please don't spend more than $1. It's gonna get in there, it's gonna suggest like eight bucks. Do it for $1 a day. So put $7 when it asks you how much you wanna spend, $7 for seven days. That's it. And you're probably gonna stop your video or your post about two days in. So you'll spend about two bucks because you're gonna know everything you need to know out of that two days, out of the $2. So the key to this is targeting. So what I would do because I'm not trying to capitalize on our video, right? If this was something that was business-like, I would say, yeah, let me get in there and I'm gonna start making a business out of this. One thing I'm not, I'm a dad, right? I am a dad, I'm not a bully expert. In fact, thank you internet. I figured out that like my son wasn't bullied, he was picked on, technicalities. So I'm not trying to capitalize or jumpstart a business or be known as the bully dad. Because to me that would have felt a lot exploitive to like our situation. And honestly, I don't know anything about bullying. So I can't stand up here and say, this about bullying and this about bullying and start a bullying, like an anti-bullying forum for anything, right? Because you'd see through it. Like it wouldn't be real, it wouldn't be me. So what I would do, because I believed in the message of it, if somebody would share my video like GeorgeDakai, CNN.mic, Buzzfeed, what I would do is I would take their video from their page, share it to my public figure page, say thanks for sharing. And then I would boost and target that video to news outlets. Anyone that had a job title that was investigative journalist, journalist, reporter, if they worked at King World, CNN, any of the major news outlets, like talk shows, Good Morning America, all of it. So what this did was, people that may not have seen the video originally would see CNN.mic, Buzzfeed, my video would show up in their feed and they're like, CNN's covering this, what do I need to cover today? This is news, I'll cover this. So then they cover it. Well, guess what? As soon as they shared it, I would reshare it to my page, put a dollar behind it, let it boost for a couple of days, more reporters would see it, it's getting shared more often. And that's, I started doing that at about, I think it was about 60 million views and that's where it bumped up to a hundred. Was just doing this, just saying thanks, cost me about $14, right? How much y'all spent on marketing in last year, right? How much you think business has spent in marketing a year? It's ridiculous, but you can do it. Engage with comments, this is something you can do regardless, always engage with comments. Give me, let me finish this thought and I'll grab you. What it is, if anyone ever tweet like a celebrity or a big brand, do you expect a reply, honestly, in your heart of hearts? No, no way, in fact, if you get a reply, you're like, you reply and you screenshot and share that out, like, check it out. Like Darryl from, like, Walking Dead replied to me, that's crazy. So, what happens is if you reply, people start to, like, they'll pull for you because you're an underdog, you're doing something no one else is doing. So, if you were to tweet at Toyota and be like, that was a cool lad and they're like, hey, thanks. What? Right? No one does that. So, it humanizes your brand by having you reply. So, when you see stuff like this, spend time to reply and engage. If someone says something, I say thanks. Like, appreciate your comment, you know? And then the other things you want to do is you want to make sure you avoid trolls. You'll get that a lot. I got the worst one and it's hard. I'll be real frank, it's super hard because something, especially when it's my son, right? Like, someone will comment, like, no wonder that kid's getting picked on. Look at his dad, and like, he probably doesn't have a job, right? That's what I did. I was like, ooh, ooh, ooh, right? So, the only reply I had was like, I have a job. They kind of like me a little bit, and it's pretty cool. And then that was it. Like, shut it down. They didn't come back at me again. But it's hard because you see someone commenting about, Mike, for me, it was my son. For you, it's gonna be your product or your service, right? You love that as much as your family. Put enough heart, you put the same heart and soul into it. Want to grab your question to you? So, what'll do, when you boost your video, it'll give you an option to target. And when you do target, am I doing something wrong? Okay, I thought I was in trouble. When you go to boost, it's gonna ask you what your target is, and you just make a new group. You call it whatever you want, whoever you're targeting. I would say small, if it's like I'm a website designer, I'm building sites, I would look for brand new sites, I would look for things that other people aren't. Look for, like, if you wanna go for like a niche, like newlywed, someone that just got engaged, I'll help you build a wedding site. If you're a graphic designer, I'll help you make your invitations on Facebook. Yeah, it's scary, Facebook has more info on you than the NSA. And we just get, we here take it. Yeah, where do you work, where do you go to school? What did you do, did you get a promotion? Tell us about it, right? And we do, we just give it right to them. So engage with, engage with all your comments and then don't take yourself seriously, because it's, you will go nuts, because it's moments like when you've, like is this anyone's first word camp or first conference? Yeah? Think about how, are you at least a little bit overwhelmed and tired right now? Think about how you feel at the end of the day and you're in an elevator and someone wants to take a picture of you, right? You can't take yourself seriously, you're just gonna go, like do that, do that, and at least you can go like I had control over it. You know what I mean? Because if not, you're like, ingenuity, like did you get it? Super, like a super face, I don't know, maybe you guys don't fake smiles, I do it all the time. Don't take it seriously. Strangers think they know you. That's gonna be weird, because you're gonna walk into client meetings and they're gonna start talking to you like you're besties. If you've done a really heartfelt video, you've done something that they enjoyed. They're gonna feel like they know you, it's a little weird, but it's cool. They're your friend. The celebrity isn't real, don't believe that. So your video, if you start to see the typical trends, we'll start to take off. You're doing really well and then it'll just die out, just like every other post. It's just a little bit longer of a cycle. You'll know it's a viral type thing, if you see it go and then you start to go, okay, I can relax now, I can relax. I don't have to look at pictures of me like looking super chubby and bending over in a really bad position, holding my phone wrong. And then I get shared again and you're like, oh, I had one weekend off, I was so excited. And it was about three months into the video, I'm like, we're doing something fun today. I was so excited, I can't even tell you. I wake up and the first notice says, dude, you're famous again, right? Everyone else is super excited, I'm like, what, what, what, Saturday to Saturday? I'll put it up in George Sakai's shared the video. Again, super cool, this isn't like a humble brag. To me, what it was, was now I have to reply and read a thousand comments because I wanna know what people are saying about me and my son. Like I can't just ignore those comments, right? I have to stay on top of it. So it's gonna go like this and the celebrity of it all is not real, don't believe your own hype. It's a rollercoaster, right? I think I've kinda covered that, right? It's up and down, it's left and right. You're gonna have people that love you, people that wanna talk about you, like you're not there, it's just weird. But it's okay, it's your business, you control what you are gonna say to your audience. You have that control. Make sure that it lands and make sure that it's something that they can relate to. Look at your audience, look what they like of your content. You're not gonna have multiple viral videos, but look at the content that you post that they like and give them more of that. I think it's about as basic as it gets, but if you notice that you're posting something and it's you're targeting a specific audience or there's something in there that people find endearing or they like, do more of that instead of trying to fight and do something different. And then if you don't remember anything else, we kinda touch on this. In anything in life, whether it's this, whether it's your business, whether it's when you go to make that jump into I'm gonna make a video, I'm gonna hire an employee, I'm gonna take this contract that maybe puts me out of my comfort zone. There's gonna be a little voice that says you got this, but there's a voice over here we choose to listen to more that says, you can't do that, you're crazy. Like everyone's gonna laugh at you. A hundred million people are gonna see you in this tank top, right? It's lying, don't believe your detractors, especially your own, don't get in your own way. So to recap, when you shoot video and when you're making your video and you're talking about your product, the first thing you have to do is be 100% real or else we're gonna notice that you're not and we're not gonna believe you. Don't hold yourself to an impossible standard because you're never gonna meet it and you're never gonna do what you want to accomplish. You're just gonna stop because you're gonna talk yourself out of it. And if I would have talked myself out of it to answer your question, like would I not have post? I would not have had this opportunity with my son. I wouldn't have had the opportunity to grow. We wouldn't have this opportunity to talk and share our story and hear about how other people have done the donation for their hair and stories from other kids that are sick. Like everything that I've been through and all the weird self-conscious stuff that this brought out in me. It's one of those things that I would do it again in a heartbeat because of the story that got attached to it, the bigger story. Again, it's not about me and my son. It's about the kids that were inspired by what he had to say. It's about the parents that take a moment to listen to their kids a little bit more. So I've got about two minutes so I can answer maybe two questions but I will be at the GoDaddy booth after and you can come by and I'll talk to everybody. What did you have with your family in terms of whether to let this go viral, like feed the beast or at what point it's like, hey, what kind of conversations do you have? I mean, first of all, Bodie has no idea because he doesn't have Facebook or anything like that. We'll be at the zoo or something and someone will want to, like so far in person and in the human to human, people are really cool. They're like, hey, are you the guy from the video? And you're like, yeah, can I give your son a high five? Absolutely. But as far as like social media, he has no idea. Like I completely like, I don't even look at my phone around him. So he has no idea other than like, somebody want to talk to me about because I almost cut my hair. You know, he just doesn't, he doesn't get it. So that's the conversation we had was like, you know, do we want to even expose him to it? No, cause like at the height of this, if you Googled his name, he's eight years old. The first seven pages of Google was just video, video, video, like, he didn't exist before this, right? And so now he's got the first seven pages of Google. Like you're set, dude, like to someone types in your name, you're cool, you're golden, like your whole life. But I'm very concerned that he's always gonna be the bullied kid. So like, I don't have the answer to the end of that because I'm very nervous about what it's gonna be like for him living up in the shadow of like, I was a kid who was bullied. Does that make sense? But I haven't crossed that road yet, I don't know. So, and there was one question over here. No, yes. Hi, so. It's on, you just gotta put it back. My area of expertise is teaching people where AI and humans interact. So when I talk to clients, I say in the human world and then in the computer world. So we have this interloper and you had talked about algorithms. I was hoping you'd share a little bit more about the algorithms because we can be as authentic as we can be. I can tell you, I'm not relatable. I'm gonna need bots. I mean, I've been doing this for 20 years. I worked at Disney. I'm not relatable. But what I have to say is relatable. Am I making sense? And that's where an algro can come in and an algro. So could you speak a little bit more about the bots and the algro? I didn't use bots or anything like that. So I couldn't give you it like, for me, I'd have to say I don't know. Because I didn't look at that part of it. So I would just be throwing something out just to appease you because we're videotaping it. But I don't know. I would tell you, test it. That's like the point of that one was like, give them what they want. Try a bot. If it works and you're converting, then cool. And then if it's not try, I mean, just try it. If you're comfortable replying and doing that connection human to human over a computer versus face to face, then try it. If you're comfortable with it. If not, if you're not comfortable, like do whatever it takes. Okay. So that's it. That's my one minute warning. So I'm gonna head out. I'll be over at the GoDaddy booth though. I'll just hang out behind there. If you wanna talk, ask questions, wanna know more about anything, I'll be over there hanging out. So thanks for coming to my talk. I love you all.