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Uploaded on Oct 14, 2011
A new animated children's character, 'Sabu', has been launched in Pakistan to help teach children the importance of handwashing with soap.
The lively and fun Urdu-speaking character, supported by UNICEF, appears for the first time on the eve of Global Handwashing Day 2011.
Sabu is part of the drive to improve children's health through increasing their awareness and understanding of the importance of handwashing with soap.
In Pakistan, close to 116,000 children under the age of five die each year as a result of diarrhoea, while almost 25 million cases of sickness related to diarrhoeal disease are reported each year in the country.
The simple act of washing hands with soap at critical times, such as after using the toilet and before handling food, is a key cost effective and lifesaving action.